dr. hafizah binti omar zaki

pensyarah universiti

pusat kajian perniagaan global & ekonomi digital (globde)

No. rasmi:
UKM : 03 8921 5555



   Biografi/ Biography :


  • Dr. Hafizah is a Senior Lecturer in Marketing at the Faculty of Economics and Management (FEP), Universiti Kebangsaan Malaysia (UKM). She is currently the Head of Emerging Technology & Big Data (ETBD) cluster at the Centre of Global Business and Digital Economy (GloBDE), FEP-UKM. She holds a Ph.D in Marketing - specializing in advertising and branding from University of Malaya (UM); an MBA - specialising in Human Resource Management from UKM; and a Degree in Multimedia Management from Multimedia University (MMU). Her research and publications involves advertising, branding, digital marketing and digital business amidst the advancement of technology use. Some of her astonishing awards include receiving the Harvard Business School Alumni Club of Malaysia Scholarship in 2012, and an Apple Teacher Award in 2021. She has been engaging in coordinating research and academic forums with the governmental bodies such as MOSTI, EPU, and organizations such as Cradle Fund Sdn. Bhd. To balance her career in the academia, she has also engaged in societal programs such as voluntary teaching programmes for schools (i.e., schools at ukm etc.), and engaging in car boot sale to fund the high schoolers and orphanage. She practices work-life-balance by filling her out of work time with gardening, baking and carpentry.

  • hafizah omar zaki.  (2022).  buli siber:malaysia kedua tertinggi di asia.  - dewan bahasa dan pustaka (dewan masyarakat).  1-3. 

     

    hafizah omar zaki, siti ngayesah ab hamid.  (2021).  the influence of time availability, happiness, and weariness on consumers' impulse buying tendency amidst covid-19 partial lockdown in malaysia.  - jurnal pengurusan.  81-90. 

     

    siti ngayesah ab hamid, hafizah omar zaki.  (2021).  keusahawanan mendepani pandemik covid-19.  - 12. 

     

    hafizah omar zaki, siti ngayesah ab hamid.  (2021).  keusahawanan mendepani pandemik covid-19.  - 9. 

     

    hafizah omar zaki, yusniza kamarulzaman, mozard mohtar.  (2021).  cognition and emotion: exploration on consumers response to advertisement and brand.  - jurnal pengurusan.  1-17. 

     

    hafizah omar zaki, yusniza kamarulzaman, mozard mohtar.  (2020).  humour advertising: a review and a bibliometrics citation analysis.  - geografia-malaysian journal of society and space.  164-178. 

     

    hafizah omar zaki, yusniza kamarulzaman, mozard mohtar.  (2019).  does the need for cognition, need for affect and perceived humour influence consumers attitude towards the advertised brand?.  - international journal of management studies.  1-20. 

     

    hafizah omar zaki, siti ngayesah ab hamid.  (2021).  the influence of time availability, happiness, and weariness on consumers' impulse buying tendency amidst covid-19 partial lockdown in malaysia.  - jurnal pengurusan.  81-90. 

     

    hafizah omar zaki, yusniza kamarulzaman, mozard mohtar.  (2021).  cognition and emotion: exploration on consumers response to advertisement and brand.  - jurnal pengurusan.  1-17. 

     

    hafizah omar zaki, yusniza kamarulzaman, mozard mohtar.  (2020).  humour advertising: a review and a bibliometrics citation analysis.  - geografia-malaysian journal of society and space.  164-178. 

     

    hafizah omar zaki, yusniza kamarulzaman, mozard mohtar.  (2019).  does the need for cognition, need for affect and perceived humour influence consumers attitude towards the advertised brand?.  - international journal of management studies.  1-20. 

     

    azman ismail, hafizah omar zaki, ilyani ranlan rose.  (2016).  interlinkages between service quality, customer satisfaction and customer loyalty in malaysia: a case study of armed forces medical organizations.  - geografia online: malaysian journal of society and space.  47-59. 

     

    siti ngayesah ab hamid, hafizah omar zaki.  (2021).  keusahawanan mendepani pandemik covid-19.  - 12. 

     

    hafizah omar zaki, siti ngayesah ab hamid.  (2021).  keusahawanan mendepani pandemik covid-19.  - 9. 

     

    hafizah omar zaki.  (2022).  buli siber:malaysia kedua tertinggi di asia.  - dewan bahasa dan pustaka (dewan masyarakat).  1-3. 

     

    hafizah omar zaki.  (2021).  pengiklanan lawak jenaka dalam era pandemik.  - dewan bahasa dan pustaka (dbp).  24-25. 

     

    siti ngayesah ab hamid, hafizah omar zaki.  (2021).  students' readiness, performance, and intention to continue online learning during covid-19 pandemic.  - international conference on research and practices in science technology and social science.  136. 

     

    hafizah omar zaki, yusniza kamarulzaman, mozard mohtar.  (2020).  the formation of effective response to advertising and brand through consumers' cognition and emotion.  - 4th international conference of marketing, strategy and policy (4icmsp).  12.