dr. hafizah binti omar zaki

pensyarah universiti

pusat kajian perniagaan global & ekonomi digital (globde)

 hafizah.omar@ukm.edu.my

No. rasmi:
UKM : 03 8921 5555



   Biografi/ Biography :


  • Dr. Hafizah is a Senior Lecturer in Marketing at the Faculty of Economics and Management (FEP), Universiti Kebangsaan Malaysia (UKM). She is currently the Head of Emerging Technology & Big Data (ETBD) cluster at the Centre of Global Business and Digital Economy (GloBDE), FEP-UKM. She holds a Ph.D in Marketing - specializing in advertising and branding from University of Malaya (UM); an MBA - specialising in Human Resource Management from UKM; and a Degree in Multimedia Management from Multimedia University (MMU). Her research and publications involves advertising, branding, digital marketing and digital business amidst the advancement of technology use. Some of her astonishing awards include receiving the Harvard Business School Alumni Club of Malaysia Scholarship in 2012, and an Apple Teacher Award in 2021. She has been engaging in coordinating research and academic forums with the governmental bodies such as MOSTI, EPU, and organizations such as Cradle Fund Sdn. Bhd. To balance her career in the academia, she has also engaged in societal programs such as voluntary teaching programmes for schools (i.e., schools at ukm etc.), and engaging in car boot sale to fund the high schoolers and orphanage. She practices work-life-balance by filling her out of work time with gardening, baking and carpentry.

  • hafizah omar zaki, nurul atasha jamaludin, dahlia fernandez, nadzirah rosli, elaina rose johar.  (2022).  advertising and job creations in high-tech blockchain: a bibliometric citation analysis..  - asian journal of research in business and management.  368-380. 

     

    fathin nabila asman, dahlia fernandez, nurul atasha jamaludin, hafizah omar zaki, aziatul waznah ghazali.  (2022).  cash conversion cycle and firm's performance.  - international journal of academic research in business & social sciences.  2682-2692. 

     

    hafizah omar zaki.  (2022).  buli siber:malaysia kedua tertinggi di asia.  - dewan bahasa dan pustaka (dewan masyarakat).  1-3. 

     

    desi rawanti harmaini, hafizah omar zaki.  (2022).  tingkah laku pembelian atas talian dalam kalangan pelajar ipta semasa covid-19.  - kolokium penyelidikan prasiswazah ekonomi dan pengurusan ke-1 2021/2022 (koppep@ukm 2022).  48-55. 

     

    nurul jannah jamaluddin, hafizah omar zaki.  (2022).  impak pandemik covid19 dan perintah kawalan pergerakan keatas tingkah laku pengguna dalam membuat keputusan pembelian.  - kolokium penyelidikan prasiswazah ekonomi dan pengurusan ke-1 2021/2022 (koppep@ukm 2022).  94-101. 

     

    hafizah omar zaki, yusniza kamarulzaman, mozard mohtar.  (2020).  humour advertising: a review and a bibliometrics citation analysis.  - geografia-malaysian journal of society and space.  164-178. 

     

    hafizah omar zaki, yusniza kamarulzaman, mozard mohtar.  (2019).  does the need for cognition, need for affect and perceived humour influence consumers attitude towards the advertised brand?.  - international journal of management studies.  1-20. 

     

    nurul atasha jamaludin, hafizah omar zaki, dahlia fernandez.  (2022).  the approach of sport-based social entrepreneurship contributing to social sustainability: a conceptual framework.  - international journal of academic research in business and social sciences.  538-549. 

     

    fathin nabila asman, dahlia fernandez, nurul atasha jamaludin, hafizah omar zaki, aziatul waznah ghazali.  (2022).  cash conversion cycle and firm's performance.  - international journal of academic research in business & social sciences.  2682-2692. 

     

    sam shun jie, dahlia fernandez, nurul atasha jamaludin, hafizah omar zaki, soliha sanusi.  (2022).  the use of e-learning during covid-19: application of theory acceptance model (tam).  - international journal of academic research in business & social sciences.  2299-2316. 

     

    hafizah omar zaki, yusniza kamarulzaman, mozard mohtar.  (2021).  cognition and emotion: exploration on consumers response to advertisement and brand.  - jurnal pengurusan.  1-17. 

     

    hafizah omar zaki, siti ngayesah ab hamid.  (2021).  the influence of time availability, happiness, and weariness on consumers' impulse buying tendency amidst covid-19 partial lockdown in malaysia.  - jurnal pengurusan.  81-90. 

     

    siti ngayesah ab hamid, hafizah omar zaki.  (2021).  keusahawanan mendepani pandemik covid-19.  - 12. 

     

    hafizah omar zaki, siti ngayesah ab hamid.  (2021).  keusahawanan mendepani pandemik covid-19.  - 9. 

     

    hafizah omar zaki.  (2022).  buli siber:malaysia kedua tertinggi di asia.  - dewan bahasa dan pustaka (dewan masyarakat).  1-3. 

     

    hafizah omar zaki.  (2021).  pengiklanan lawak jenaka dalam era pandemik.  - dewan bahasa dan pustaka (dbp).  24-25. 

     

    siti ngayesah ab hamid, hafizah omar zaki.  (2021).  students' readiness, performance, and intention to continue online learning during covid-19 pandemic.  - international conference on research and practices in science technology and social science.  136. 

     

    hafizah omar zaki, yusniza kamarulzaman, mozard mohtar.  (2020).  the formation of effective response to advertising and brand through consumers' cognition and emotion.  - 4th international conference of marketing, strategy and policy (4icmsp).  12.