pensyarah universiti
pusat kajian perniagaan global & ekonomi digital (globde)
hafizah.omar@ukm.edu.my
Biografi/ Biography :
Dr. Hafizah is a Senior Lecturer in Marketing at the Faculty of Economics and Management (FEP), Universiti Kebangsaan Malaysia (UKM), where she also serves as the Assistant Dean for Teaching and Learning, and a Student Advisor for the Management Club. She is also the External Advisory Board Member for the Sunway University MBA programme. She has contributed to international academia as an Adjunct and Visiting Professor at Universitas Pendidikan Indonesia (UPI), and brings valuable industry experience from her tenure as Executive Manager at Telekom Malaysia Berhad, where she specialized in Sales and Media Data Analytics.
She holds a Ph.D. in Marketing, with a focus on digital advertising and branding, from the University of Malaya (UM), an MBA in Human Resource Management from UKM, and a degree in Multimedia Management from Multimedia University (MMU). Her research interests lie in advertising, branding, digital marketing, and digital business, with expertise in Quantitative Experimental Research and Survey Research Methods.
Throughout her career, she has been recognized for her contributions to academia and industry, receiving honors such as the Harvard Business School Scholarship Award (2012), the Apple Teacher Award (2021), the Excellent Service Award (2022), Best Teaching and Learning Award (2023), Research Innovation Award (2023), MyRA Research Innovation Award (2024), PAMS Case Study Award (2024), and Top Cited Research Paper Award by Emerald Publishing (2024).
nurul atasha jamaludin, hafizah omar zaki, yeap peik foong. (2025). from the ground up sustainable palm oil and entrepreneurial opportunities. - . 206 - 218.
qianqi yang, aini binti aman, hafizah omar zaki, roziana bahari. (2025). digital trade transformation for smes in asia pacific using the technology-organization-environmental framework: a literature review. - china and wto review (cwr). 84 - 96.
le zhang, hafizah omar zaki, sharizal hashim, nor asiah omar. (2025). hi siri: does autonomy affect consumers’ attachment to voice assistant? . - asia pacific journal of information systems. 268 - 288.
ziliang zhao , nor asiah omar, hafizah omar zaki. (2025). appraisal factors of sustainable purchase intentions in online shopping platform context: pls-sem with theory extensions. - journal of retailing and consumer services. 1 - 10.
nor asiah omar , nur aqilah hazirah mohd anim , taslima jannat , muhamad azrin nazri , syed shah alam, hafizah omar zaki. (2025). does ethnocentrism work? evaluating the effect of airlines service recovery strategies on airline brand equity. - cogent business & management. 1 - 28.
soliha sanusi, rozana saedon, aliyu dahiru muhammad, hafizah omar zaki, aziatul waznah ghazali. (2025). cash waqf engagement among malaysian millennials: the digitization of generosity. - international journal of islamic and middle eastern finance and management. 857 - 875.
qin lingda tan, sharizal hashim, nor liza abdullah, hafizah omar zaki, zhangwei zheng. (2025). environmental social governance (esg) and consumer behavior: a systematic review and research agenda. - international journal of consumer studies. 1 - 15.
zhangwei zheng, mohd hafizuddin syah bangaan abdullah, hafizah omar zaki, qin lingda tan. (2025). advancing marketing science through vroom's expectancy theory: a review and research agenda. - international journal of consumer studies. 1 - 25.
ziliang zhao , nor asiah omar, hafizah omar zaki. (2025). appraisal factors of sustainable purchase intentions in online shopping platform context: pls-sem with theory extensions. - journal of retailing and consumer services. 1 - 10.
zhangwei zheng, hafizuddin-syah b.a.m, hafizah omar zaki, qin lingda tan. (2025). health insurance purchase intentions in the past decade: a systematic review and future research directions. - bmc health services research. 1 - 17.
hafizah omar zaki, dahlia fernandez, omkar dastane, aini aman, soliha sanusi. (2023). virtual reality in digital marketing: research agenda based on bibliometric reflection. - marketing intelligence and planning. 1-20.
hafizah omar zaki, yusniza kamarulzaman, mozard mohtar. (2020). humour advertising: a review and a bibliometrics citation analysis. - geografia-malaysian journal of society and space. 164-178.
hafizah omar zaki, yusniza kamarulzaman, mozard mohtar. (2019). does the need for cognition, need for affect and perceived humour influence consumers attitude towards the advertised brand?. - international journal of management studies. 1-20.
le zhang, hafizah omar zaki, sharizal hashim, nor asiah omar. (2025). hi siri: does autonomy affect consumers’ attachment to voice assistant? . - asia pacific journal of information systems. 268 - 288.
qin lingda tan, sharizal hashim, nor liza abdullah, hafizah omar zaki, zhangwei zheng. (2025). environmental social governance (esg) and consumer behavior: a systematic review and research agenda. - international journal of consumer studies. 1 - 15.
zhangwei zheng, mohd hafizuddin syah bangaan abdullah, hafizah omar zaki, qin lingda tan. (2025). advancing marketing science through vroom's expectancy theory: a review and research agenda. - international journal of consumer studies. 1 - 25.
soliha sanusi, rozana saedon, aliyu dahiru muhammad, hafizah omar zaki, aziatul waznah ghazali. (2025). cash waqf engagement among malaysian millennials: the digitization of generosity. - international journal of islamic and middle eastern finance and management. 857 - 875.
qin lingda tan, sharizal bin hashim, nor liza abdullah, hafizah omar zaki, zhangwei zheng . (2025). bibliometric insights into the impact of values on consumer sustainable environmental behavior: current trends and future directions. - sustainable futures. 1 - 11.
syaima adznan, soliha sanusi, hafizah omar zakia, mohamed mahees raheem, edib smolob. (2025). islamic banking and the fourth industrial revolution: the current application, adoption, and future challenges of artificial intelligence. - . 207 - 219.
hafizah omar zaki, nurul atasha jamaludin, yeap peik foong. (2025). crafting a sustainable green image: marketing strategies for emerging palm oil brands. - . 193 - 205.
nurul atasha jamaludin, hafizah omar zaki, yeap peik foong. (2025). from the ground up sustainable palm oil and entrepreneurial opportunities. - . 206 - 218.
nurul atasha jamaludin, hafizah omar zaki. (2024). teknologi internet of things: masa hadapan pengurusan rantaian bekalan pertanian. - . 34 - 44.
aziatul waznah ghazali, nur aima shafie, yusarina mat isa, zulaikha amirah johari, hafizah omar zaki, zuraidah mohd sanusi. (2024). blockchain technology in the digital auditing paradigm. - ai and human resource. 202 - 230.
hafizah omar zaki. (2025). dunia perniagaan juga berdepan masalah etika kecerdasan buatan. - rencana - utusan malaysia. .
nurul atasha jamaludin, hafizah omar zaki. (2024). teknologi internet of things: masa hadapan pengurusan rantaian bekalan pertanian. - . 34 - 44.
hafizah omar zaki; siti fatimah abdul rashid; syaima' adznan. (2023). media sosial dan iklan tajaan: analisis bibliometrik dan rangkaian. - jurnal pengurusan. 1-17.
muhammad amir ariff jamaludin, hafizah omar zaki. (2022). pengaruh media sosial terhadap kelakuan pengguna semasa perintah kawalan pergerakan (pkp). - kolokium penyelidikan prasiswazah ekonomi dan pengurusan ke-1 2021/2022 (koppep@ukm). 268-274.
ruzita abdul rahim, nafisah mohammed, hafizah omar zaki, darmawati muchtar, aminudin mokhtar, suzana muhamad said, roziana baharin, muhammad jasmi, kew si roei, mohd heikal, marbawi, muhammad asri abd ghani, mohammad hanafi talib, nur nur syazwani yahya,. (2022). prosiding kolokium penyelidikan prasiswazah ekonomi dan pengurusan ke-1 2021/2022. - prosiding kolokium penyelidikan prasiswazah ekonomi dan pengurusan ke-1 2021/2022. 1-546.
hafizah omar zaki. (2025). dunia perniagaan juga berdepan masalah etika kecerdasan buatan. - rencana - utusan malaysia. .
hamizah abd hamid, hafizah omar zaki, syahrul nizam junaini, teng huei chun . (2024). agroentrepreneurship in a divided context: case studies in sarawak, malaysia. - the academy of international business 2024 asia pacific regional conference. .
hafizah binti omar zaki;nor asiah binti omar;syaima`binti adznan;nurul atasha binti jamaludin. (2024). the impact of coloured social media advertising on gen alpha’s intention to purchase. - . .
dahlia fernandez bt mohd farid fernandez;hafizah binti omar zaki;nurul atasha binti jamaludin;soliha binti sanusi. (2024). factors influencing students` behavioral intentions towards the use of e-learning in malaysia during covid-19. - . .
siti ngayesah binti ab. hamid;che aniza binti che wel;hafizah binti omar zaki. (2024). the influence of zakat institutions’ corporate brand image towards the intention to contribute zakat. - . .
| Geran / Grant | Kolaborator / Collaborator | Status |
|---|---|---|
| KEUSAHAWANAN DAYA ASNAF UKM-MIB | maybank islamic berhad | 82.2% (2024-10-01 sehingga 2025-10-30) |
| PEMBANGUNAN MODUL BAHASA ARAB PEMASARAN (M-TASWIQ) BAGI MEMPERKASAKAN KEBOLEHPASARAN PRODUK USAHAWAN PERUSAHAAN KECIL SEDERHANA (PKS) DI PERINGKAT GLOBAL | perbadanan pembangunan perdagangan luar malaysia (matrade) | 75.7% (2023-10-01 sehingga 2026-03-31) |
| INVESTIGATING THE ROLE OF AI-POWERED EDUCATIONAL GAME IN SHAPING MALAYSIAN YOUTHS INTO FUTURE BUSINESS LEADERS | infusion information technology sdn bhd | 86.2% (2023-12-01 sehingga 2025-11-30) |
| DEVELOPING A MODEL OF WITHIN-REGION TRANSNATIONAL ENTREPRENEURSHIP: TAIWANESE TRANSNATIONAL ENTREPRENEURS IN MALAYSIA | y.s.p industries (m) sdn. bhd. | 86.2% (2023-12-01 sehingga 2025-11-30) |
| PENGARUH AUTOMASI PROSES ROBOTIK (APR) TERHADAP UNIT PERAKAUNAN DAN KEWANGAN DI INDUSTRI SEKTOR AWAM | cognitive consulting sdn bhd | 96.3% (2022-10-01 sehingga 2025-09-30) |