pensyarah universiti
pusat kajian perniagaan global & ekonomi digital (globde)
hafizah.omar@ukm.edu.my
No. rasmi:
UKM : 03 8921 5555
Biografi/ Biography :
Dr. Hafizah is a Senior Lecturer in Marketing at the Faculty of Economics and Management (FEP), Universiti Kebangsaan Malaysia (UKM). She is currently the Head of Emerging Technology & Big Data (ETBD) cluster at the Centre of Global Business and Digital Economy (GloBDE), FEP-UKM. She holds a Ph.D in Marketing - specializing in advertising and branding from University of Malaya (UM); an MBA - specialising in Human Resource Management from UKM; and a Degree in Multimedia Management from Multimedia University (MMU). Her research and publications involves advertising, branding, digital marketing and digital business amidst the advancement of technology use. Some of her astonishing awards include receiving the Harvard Business School Alumni Club of Malaysia Scholarship in 2012, and an Apple Teacher Award in 2021. She has been engaging in coordinating research and academic forums with the governmental bodies such as MOSTI, EPU, and organizations such as Cradle Fund Sdn. Bhd. To balance her career in the academia, she has also engaged in societal programs such as voluntary teaching programmes for schools (i.e., schools at ukm etc.), and engaging in car boot sale to fund the high schoolers and orphanage. She practices work-life-balance by filling her out of work time with gardening, baking and carpentry.
hafizah binti omar zaki. (2023). consumers’ cognitive and emotional response to humour advertising and brand in malaysia. - . .
hafizah binti omar zaki;aini binti aman;ruzita binti abdul rahim;siti ngayesah binti ab. hamid. (2023). hi-tech jobs creation through advertisement to support the growth of blockchain in malaysia. - . .
elaina rose johar, nadzirah rosli, hafizah omar zaki, dahlia fernandez mohd farid fernandez. (2023). does happiness really matter? exploring employee wellbeing recent research trends: a bibliometric analysis using r. - international journal of academic research in business and social sciences. 550-567.
nadzirah rosli, elaina rose johar, hafizah omar zaki, dahlia fernandez mohd farid fernandez. (2023). the rise of virtual tour in tourism: a bibliometric review and future research agenda. - international journal of academic research in business and social sciences. 781-799.
nur syazana arjunaidi, hafizah omar zaki. (2022). the influence of internet on consumers online purchasing behaviour, happiness and time availability. - kolokium penyelidikan prasiswazah ekonomi dan pengurusan ke-1 2021/2022 (koppep@ukm 2022). 327-334.
hafizah omar zaki, yusniza kamarulzaman, mozard mohtar. (2020). humour advertising: a review and a bibliometrics citation analysis. - geografia-malaysian journal of society and space. 164-178.
hafizah omar zaki, yusniza kamarulzaman, mozard mohtar. (2019). does the need for cognition, need for affect and perceived humour influence consumers attitude towards the advertised brand?. - international journal of management studies. 1-20.
nadzirah rosli, elaina rose johar, hafizah omar zaki, dahlia fernandez mohd farid fernandez. (2023). the rise of virtual tour in tourism: a bibliometric review and future research agenda. - international journal of academic research in business and social sciences. 781-799.
elaina rose johar, nadzirah rosli, hafizah omar zaki, dahlia fernandez mohd farid fernandez. (2023). does happiness really matter? exploring employee wellbeing recent research trends: a bibliometric analysis using r. - international journal of academic research in business and social sciences. 550-567.
nurul atasha jamaludin, hafizah omar zaki, dahlia fernandez. (2022). the approach of sport-based social entrepreneurship contributing to social sustainability: a conceptual framework. - international journal of academic research in business and social sciences. 538-549.
sam shun jie, dahlia fernandez, nurul atasha jamaludin, hafizah omar zaki, soliha sanusi. (2022). the use of e-learning during covid-19: application of theory acceptance model (tam). - international journal of academic research in business & social sciences. 2299-2316.
fathin nabila asman, dahlia fernandez, nurul atasha jamaludin, hafizah omar zaki, aziatul waznah ghazali. (2022). cash conversion cycle and firm's performance. - international journal of academic research in business & social sciences. 2682-2692.
hafizah omar zaki, yusniza kamarulzaman, mozard mohtar. (2022). consumers cognitive and emotional response to humour advertising and brand in malaysia. - . 129.
hafizah omar zaki, syaima' adznan. (2022). pengurusan mapan minyak sawit malaysia. - . 8.
hafizah omar zaki, siti ngayesah ab hamid. (2021). keusahawanan mendepani pandemik covid-19. - . 9.
siti ngayesah ab hamid, hafizah omar zaki. (2021). keusahawanan mendepani pandemik covid-19. - . 12.
hafizah omar zaki, yusniza kamarulzaman, mozard mohtar. (2022). consumers cognitive and emotional response to humour advertising and brand in malaysia. - . 129.
hafizah binti omar zaki. (2023). consumers’ cognitive and emotional response to humour advertising and brand in malaysia. - . .
hafizah binti omar zaki;aini binti aman;ruzita binti abdul rahim;siti ngayesah binti ab. hamid. (2023). hi-tech jobs creation through advertisement to support the growth of blockchain in malaysia. - . .
hafizah omar zaki, nadzirah rosli. (2022). majalah insan: masa depan kerja pasca pandemik. - fakulti ekonomi dan pengurusan. 1-5.
dahlia fernandez, hafizah omar zaki. (2022). mapping the state of the art of robotic process automation: a bibliometric analysis. - 5th international conference on governance & strategic management. 29.
nadzirah rosli, hafizah omar zaki. (2022). returning to work: are we ready?. - majalah insan. 8-11.
| Geran / Grant | Kolaborator / Collaborator | Status |
|---|---|---|
| A CLOUD-BASED SHARED SERVICES LEARNING PROGRAM FOR SMES’ DIGITAL TRANSFORMATION AND GRADUATES’ EMPLOYABILITY | codemax sdn bhd | 99.8% (2021-10-01 sehingga 2023-03-31) |
| DRIVERS AND PERFORMANCE OUTCOMES OF EXPORTER-IMPORTER RELATIONSHIP INFIDELITY: DO RELATIONSHIP GOVERNANCE MODERATE THE EFFECT? | kementerian pertanian dan industri makanan | 24.7% (2022-10-01 sehingga 2024-09-30) |