pensyarah universiti
pusat kajian perniagaan global & ekonomi digital (globde)
hafizah.omar@ukm.edu.my
No. rasmi:
UKM : 03 8921 5555
Biografi/ Biography :
Dr. Hafizah is a Senior Lecturer in Marketing at the Faculty of Economics and Management (FEP), Universiti Kebangsaan Malaysia (UKM). She is currently the Head of Emerging Technology & Big Data (ETBD) cluster at the Centre of Global Business and Digital Economy (GloBDE), FEP-UKM. She holds a Ph.D in Marketing - specializing in advertising and branding from University of Malaya (UM); an MBA - specialising in Human Resource Management from UKM; and a Degree in Multimedia Management from Multimedia University (MMU). Her research and publications involves advertising, branding, digital marketing and digital business amidst the advancement of technology use. Some of her astonishing awards include receiving the Harvard Business School Alumni Club of Malaysia Scholarship in 2012, and an Apple Teacher Award in 2021. She has been engaging in coordinating research and academic forums with the governmental bodies such as MOSTI, EPU, and organizations such as Cradle Fund Sdn. Bhd. To balance her career in the academia, she has also engaged in societal programs such as voluntary teaching programmes for schools (i.e., schools at ukm etc.), and engaging in car boot sale to fund the high schoolers and orphanage. She practices work-life-balance by filling her out of work time with gardening, baking and carpentry.
hafizah binti omar zaki;aini binti aman;ruzita binti abdul rahim;siti ngayesah binti ab. hamid. (2023). hi-tech jobs creation through advertisement to support the growth of blockchain in malaysia. - . .
hafizah binti omar zaki;kamarul baraini binti keliwon;siti ngayesah binti ab. hamid;syaima`binti adznan;suzana binti muhamad said;dahlia fernandez bt mohd farid fernandez;nurul atasha binti jamaludin. (2023). pembelian kompulsif atas talian dikalangan pelajar universiti semasa pandemik covid-19: kebaikan atau kecelaruan?. - . .
hafizah omar zaki; siti fatimah abdul rashid; syaima' adznan. (2023). media sosial dan iklan tajaan: analisis bibliometrik dan rangkaian. - jurnal pengurusan. 1-17.
siti ngayesah ab hamid, kaukab abid azhar, hafizah omar zaki. (2023). the functional and emotional corporate brand image of zakat institutions in malaysia. - international journal of zakat and islamic philanthropy. 111-121.
hafizah omar zaki, dahlia fernandez. (2023). digital natives as a disruptive force in asian businesses and societies. - . 11.
rong hou, xu ye, hafizah omar zaki, nor asiah omar. (2023). marketing decision support system based on data mining technology. - applied sciences. 1-14.
hafizah omar zaki, dahlia fernandez, omkar dastane, aini aman, soliha sanusi. (2023). virtual reality in digital marketing: research agenda based on bibliometric reflection. - marketing intelligence and planning. 1-20.
hafizah omar zaki, yusniza kamarulzaman, mozard mohtar. (2020). humour advertising: a review and a bibliometrics citation analysis. - geografia-malaysian journal of society and space. 164-178.
hafizah omar zaki, yusniza kamarulzaman, mozard mohtar. (2019). does the need for cognition, need for affect and perceived humour influence consumers attitude towards the advertised brand?. - international journal of management studies. 1-20.
nadzirah rosli; hafizah omar zaki. (2023). a bibliometric review of research on gamification in marketing: reflections for moving forward. - international journal of management studies. 271-300.
hafizah omar zaki; siti fatimah abdul rashid; syaima' adznan. (2023). media sosial dan iklan tajaan: analisis bibliometrik dan rangkaian. - jurnal pengurusan. 1-17.
syaima' adznan, hafizah omar zaki. (2023). a perceptions of virtual teaching and learning among accounting lecturers and students during the covid 19 era and beyond: the case of national university of malaysia. - international journal of academic research in accounting finance and management sciences. 471-482.
elaina rose johar, nadzirah rosli, hafizah omar zaki, dahlia fernandez mohd farid fernandez. (2023). does happiness really matter? exploring employee wellbeing recent research trends: a bibliometric analysis using r. - international journal of academic research in business and social sciences. 550-567.
nadzirah rosli, elaina rose johar, hafizah omar zaki, dahlia fernandez mohd farid fernandez. (2023). the rise of virtual tour in tourism: a bibliometric review and future research agenda. - international journal of academic research in business and social sciences. 781-799.
hafizah omar zaki, dahlia fernandez. (2023). digital natives as a disruptive force in asian businesses and societies. - . 11.
hafizah omar zaki, nurul atasha jamaludin, aziatul waznah ghazali. (2023). digital natives as a disruptive force in asian businesses and societies. - . 10.
hafizah omar zaki, yusniza kamarulzaman, mozard mohtar. (2022). consumers cognitive and emotional response to humour advertising and brand in malaysia. - . 129.
hafizah omar zaki, dahlia fernandez. (2023). digital natives as a disruptive force in asian businesses and societies. - . 11.
hafizah omar zaki, nurul atasha jamaludin, aziatul waznah ghazali. (2023). digital natives as a disruptive force in asian businesses and societies. - . 10.
hafizah omar zaki, syaima' adznan. (2022). pengurusan mapan minyak sawit malaysia. - . 8.
hafizah omar zaki, siti ngayesah ab hamid. (2021). keusahawanan mendepani pandemik covid-19. - . 9.
siti ngayesah ab hamid, hafizah omar zaki. (2021). keusahawanan mendepani pandemik covid-19. - . 12.
hafizah omar zaki, yusniza kamarulzaman, mozard mohtar. (2022). consumers cognitive and emotional response to humour advertising and brand in malaysia. - . 129.
hafizah binti omar zaki. (2023). consumers’ cognitive and emotional response to humour advertising and brand in malaysia. - . .
hafizah binti omar zaki;aini binti aman;ruzita binti abdul rahim;siti ngayesah binti ab. hamid. (2023). hi-tech jobs creation through advertisement to support the growth of blockchain in malaysia. - . .
hafizah binti omar zaki;kamarul baraini binti keliwon;siti ngayesah binti ab. hamid;syaima`binti adznan;suzana binti muhamad said;dahlia fernandez bt mohd farid fernandez;nurul atasha binti jamaludin. (2023). pembelian kompulsif atas talian dikalangan pelajar universiti semasa pandemik covid-19: kebaikan atau kecelaruan?. - . .
nadzirah rosli, hafizah omar zaki. (2022). returning to work: are we ready?. - majalah insan. 8-11.
hafizah omar zaki, nadzirah rosli. (2022). majalah insan: masa depan kerja pasca pandemik. - fakulti ekonomi dan pengurusan. 1-5.
| Geran / Grant | Kolaborator / Collaborator | Status |
|---|---|---|
| PENGARUH AUTOMASI PROSES ROBOTIK (APR) TERHADAP UNIT PERAKAUNAN DAN KEWANGAN DI INDUSTRI SEKTOR AWAM | cognitive consulting sdn bhd | 48.9% (2022-10-01 sehingga 2024-09-30) |
| DRIVERS AND PERFORMANCE OUTCOMES OF EXPORTER-IMPORTER RELATIONSHIP INFIDELITY: DO RELATIONSHIP GOVERNANCE MODERATE THE EFFECT? | kementerian pertanian dan industri makanan | 48.9% (2022-10-01 sehingga 2024-09-30) |