dr. nurul atasha binti jamaludin

pensyarah universiti

pusat kajian penciptaan nilai & kesejahteraan insan (insan)

 nurulatasha@ukm.edu.my



   Biografi/ Biography :


  • Nurul Atasha Jamaludin (Ph.D.) is a Senior Lecturer at the Faculty of Economics & Management, Universiti Kebangsaan Malaysia (UKM). She received her BBA at UKM , her MBA in UKM-GSB, and her Ph.D. from UKM. Her research interests include entrepreneurship issues particularly on the proses of entrepreneurship, immigrant entrepreneurs, and social capital. She welcomes new collaborations and can be contacted at nurulatasha@ukm.edu.my.

  • hafizah binti omar zaki;nor asiah binti omar;syaima`binti adznan;nurul atasha binti jamaludin.  (2024).  the impact of coloured social media advertising on gen alpha’s intention to purchase.  -

     

    dahlia fernandez bt mohd farid fernandez;hafizah binti omar zaki;nurul atasha binti jamaludin;soliha binti sanusi.  (2024).  factors influencing students` behavioral intentions towards the use of e-learning in malaysia during covid-19.  -

     

    hafizah binti omar zaki;kamarul baraini binti keliwon;siti ngayesah binti ab. hamid;syaima`binti adznan;suzana binti muhamad said;dahlia fernandez bt mohd farid fernandez;nurul atasha binti jamaludin.  (2023).  pembelian kompulsif atas talian dikalangan pelajar universiti semasa pandemik covid-19: kebaikan atau kecelaruan?.  -

     

    zizah che senik, nur-e-alam siddique, nurul atasha jamaludin.  (2023).  a systematic literature review on immigrant entrepreneurs and entrepreneurial opportunities.  - the 11th international conference on business, management and governance (icbmg2023). the 3rd international conference on accounting, auditing and finance (icaaf 2023).  33. 

     

    nor asiah omar, aishath lahath, rifelly dewi astuti, nurul atasha jamaludin, syed shah alam.  (2023).  the mediating role of attitude in the relationship between the extrinsic and intrinsic attributes of japanese frozen foods and consumers intention to purchase them evidence from malaysia.  - the south east asian journal of management.  98-129. 

     

    suhaida herni suffarruddin, mastura jaafar, nur aqilah hazirah mohd anim, nurul atasha jamaludin.  (2023).  impak inovasi pemasaran dalam pengkomersialan pelancongan luar bandar: kajian kes program inap desa di semenanjung malaysia.  - jurnal pengurusan.  1-15. 

     

    nor asiah omar, aishath lahath, rifelly dewi astuti, nurul atasha jamaludin, syed shah alam.  (2023).  the mediating role of attitude in the relationship between the extrinsic and intrinsic attributes of japanese frozen foods and consumers intention to purchase them evidence from malaysia.  - the south east asian journal of management.  98-129. 

     

    nurul atasha jamaludin, zizah che senik, mohamad rohieszan ramdan, nur aqilah hazirah mohd anim, siti asma' mohd rosdi, raudha md ramli.  (2023).  knowledge distribution in immigrant entrepreneurship: a qualitative study of immigrant entrepreneurs in malaysia.  - journal of distribution science.  1-10. 

     

    fathin nabila asman, dahlia fernandez, nurul atasha jamaludin, hafizah omar zaki, aziatul waznah ghazali.  (2022).  cash conversion cycle and firm's performance.  - international journal of academic research in business & social sciences.  2682-2692. 

     

    sam shun jie, dahlia fernandez, nurul atasha jamaludin, hafizah omar zaki, soliha sanusi.  (2022).  the use of e-learning during covid-19: application of theory acceptance model (tam).  - international journal of academic research in business & social sciences.  2299-2316. 

     

    hafizah omar zaki, nurul atasha jamaludin, aziatul waznah ghazali.  (2023).  digital natives as a disruptive force in asian businesses and societies.  - 10. 

     

    hafizah omar zaki, nurul atasha jamaludin, aziatul waznah ghazali.  (2023).  digital natives as a disruptive force in asian businesses and societies.  - 10. 

     

    hafizah binti omar zaki;nor asiah binti omar;syaima`binti adznan;nurul atasha binti jamaludin.  (2024).  the impact of coloured social media advertising on gen alpha’s intention to purchase.  -

     

    dahlia fernandez bt mohd farid fernandez;hafizah binti omar zaki;nurul atasha binti jamaludin;soliha binti sanusi.  (2024).  factors influencing students` behavioral intentions towards the use of e-learning in malaysia during covid-19.  -

     

    hafizah binti omar zaki;kamarul baraini binti keliwon;siti ngayesah binti ab. hamid;syaima`binti adznan;suzana binti muhamad said;dahlia fernandez bt mohd farid fernandez;nurul atasha binti jamaludin.  (2023).  pembelian kompulsif atas talian dikalangan pelajar universiti semasa pandemik covid-19: kebaikan atau kecelaruan?.  -

     

    zizah che senik, nur-e-alam siddique, nurul atasha jamaludin.  (2023).  a systematic literature review on immigrant entrepreneurs and entrepreneurial opportunities.  - the 11th international conference on business, management and governance (icbmg2023). the 3rd international conference on accounting, auditing and finance (icaaf 2023).  33. 

     

    nurul atasha jamaludin.  (2023).  keusahawanan sosial berasaskan sukan menyumbang kepada kesejahteraan masyarakat.  - majalah insan @ fakulti ekonomi dan pengurusan.  12-14.