pensyarah universiti
pusat kajian penciptaan nilai & kesejahteraan insan (insan)
nurulatasha@ukm.edu.my
Kluster Kepakaran/ Cluster of Expertise :
Transformasi Sosial dan Ekonomi,
Transformasi Sosial dan Ekonomi,
Biografi/ Biography :
Nurul Atasha Jamaludin (Ph.D.) ialah Pensyarah Kanan di Fakulti Ekonomi & Pengurusan, Universiti Kebangsaan Malaysia (UKM). Beliau mempunyai Ph.D. dalam Keusahawanan, dengan tumpuan kepada proses keusahawanan dan keusahawanan imigran, MBA dalam Pengurusan Sumber Manusia, dan ijazah dalam Pentadbiran Perniagaan (BBA) dalam Pemasaran dari UKM.
Beliau sebelum ini berkhidmat sebagai Penyelaras Kualiti dan Strategi di FEP pada tahun 2023. Pada masa ini, beliau adalah Ketua Program Sarjana Muda (Keusahawanan dan Inovasi). Beliau menerima Anugerah Pengajaran Cemerlang dan Anugerah Kesarjanaan Penyelidikan (Berkumpulan) di Majlis Anugerah Kualiti FEP 2024. Selain itu, beliau membimbing pasukan pelajar yang memenangi tempat pertama dalam Pertandingan Model Perniagaan (Inovasi Produk) di peringkat UKM pada tahun 2024.
Minat penyelidikan beliau ialah isu-isu keusahawanan khususnya proses keusahawanan, usahawan imigran, usahawan wanita, dan modal sosial khususnya dalam kajian kualitatif. Beliau mengalu-alukan kerjasama baharu dan boleh dihubungi di nurulatasha@ukm.edu.my.
Nurul Atasha Jamaludin (Ph.D.) is a Senior Lecturer at the Faculty of Economics & Management, Universiti Kebangsaan Malaysia (UKM). She has a Ph.D. in Entrepreneurship, with a focus on entrepreneurial process and immigrant entrepreneurship, an MBA in Human Resource Management , and a degree in Business Administration (BBA) specialize in Marketing from UKM.
She previously served as the Quality and Strategy Coordinator at FEP in 2023. Currently, she is the Head of the Undergraduate Program (Entrepreneurship and Innovation). She received the Anugerah Pengajaran Cemerlang (Excellent Teaching Award) and Anugerah Kesarjanaan Penyelidikan (Berkumpulan) (Research Award (Group) at the Majlis Anugerah Kualiti FEP 2024. Additionally, she mentored a student team that won first place in the Business Model Competition (Product Innovation) at the UKM level in 2024.
Her research interests include entrepreneurship issues particularly on the proses of entrepreneurship, immigrant entrepreneurs, women entrepreneurs, and social capital particularly in qualitative study. She welcomes new collaborations and can be contacted at nurulatasha@ukm.edu.my.
antonio eli lomi nyoko, mohd hizam hanafiah, hamizah abd hamid, nurul atasha jamaludin. (2025). systematic literature review on the senior entrepreneurship studies. - multidisciplinary reviews. 1 - 15.
nurul atasha jamaludin . (2025). keusahawanan sosial dan kelestarian: model inovatif untuk cabaran global. - . 98 - 111.
weng jie, nurul atasha jamaludin. (2025). the role of social capital in talent development to achieve sdgs: a conceptual framework. - journal of lifestyle & sdg's review. 1 - 19.
nurul atasha jamaludin, nor liza abdullah, mohd radzuan rahid. (2025). cabaran kontemporari keusahawanan: transformasi organisasi ke arah berdaya saing. - . 13 - 30.
nurul atasha jamaludin, nor liza abdullah, mohd radzuan rahid. (2025). landskap baharu keusahawanan: cabaran dan daya saing. - . .
antonio eli lomi nyoko, mohd hizam hanafiah, hamizah abd hamid, nurul atasha jamaludin. (2025). systematic literature review on the senior entrepreneurship studies. - multidisciplinary reviews. 1 - 15.
weng jie, nurul atasha jamaludin. (2025). the role of social capital in talent development to achieve sdgs: a conceptual framework. - journal of lifestyle & sdg's review. 1 - 19.
nurul atasha jamaludin, dahlia fernandez. (2025). navigating career selection: unveiling generation z's pathways. - international journal of academic research in business and social sciences. 1555 - 1566.
li jize, dahlia fernandez, nurul atasha jamaludin. (2025). chatgpt made me buy it: the role of ai recommendation tools in shaping generation z consumers’ trust and purchase intentions. - international journal of academic research in business and social sciences. 1742 - 1764.
nurul atasha jamaludin, hafizah omar zaki, raudha md. ramli, suhaida herni suffarruddin. (2024). towards a sustainable financial future: exploring the influence of e-wallet adoption among gen zin malaysia. - institutions and economies. 113 - 138.
nurul atasha jamaludin . (2025). keusahawanan sosial dan kelestarian: model inovatif untuk cabaran global. - . 98 - 111.
nurul atasha jamaludin, nor liza abdullah, mohd radzuan rahid. (2025). cabaran kontemporari keusahawanan: transformasi organisasi ke arah berdaya saing. - . 13 - 30.
hafizah omar zaki, nurul atasha jamaludin, yeap peik foong. (2025). crafting a sustainable green image: marketing strategies for emerging palm oil brands. - . 193 - 205.
nurul atasha jamaludin, hafizah omar zaki, yeap peik foong. (2025). from the ground up sustainable palm oil and entrepreneurial opportunities. - . 206 - 218.
nurul atasha jamaludin, hafizah omar zaki. (2024). teknologi internet of things: masa hadapan pengurusan rantaian bekalan pertanian. - . 34 - 44.
nurul atasha jamaludin . (2025). keusahawanan sosial dan kelestarian: model inovatif untuk cabaran global. - . 98 - 111.
nurul atasha jamaludin, nor liza abdullah, mohd radzuan rahid. (2025). cabaran kontemporari keusahawanan: transformasi organisasi ke arah berdaya saing. - . 13 - 30.
nurul atasha jamaludin, nor liza abdullah, mohd radzuan rahid. (2025). landskap baharu keusahawanan: cabaran dan daya saing. - . .
nurul atasha jamaludin, hafizah omar zaki. (2024). teknologi internet of things: masa hadapan pengurusan rantaian bekalan pertanian. - . 34 - 44.
suhaida herni suffarruddin, mastura jaafar, nur aqilah hazirah mohd anim, nurul atasha jamaludin. (2023). impak inovasi pemasaran dalam pengkomersialan pelancongan luar bandar: kajian kes program inap desa di semenanjung malaysia. - jurnal pengurusan. 1-15.
hafizah binti omar zaki;nor asiah binti omar;syaima`binti adznan;nurul atasha binti jamaludin. (2024). the impact of coloured social media advertising on gen alpha’s intention to purchase. - . .
dahlia fernandez bt mohd farid fernandez;hafizah binti omar zaki;nurul atasha binti jamaludin;soliha binti sanusi. (2024). factors influencing students` behavioral intentions towards the use of e-learning in malaysia during covid-19. - . .
zizah che senik, nur-e-alam siddique, nurul atasha jamaludin. (2023). a systematic literature review on immigrant entrepreneurs and entrepreneurial opportunities. - the 11th international conference on business, management and governance (icbmg2023). the 3rd international conference on accounting, auditing and finance (icaaf 2023). 33.
nurul atasha jamaludin. (2023). keusahawanan sosial berasaskan sukan menyumbang kepada kesejahteraan masyarakat. - majalah insan @ fakulti ekonomi dan pengurusan. 12-14.
hafizah binti omar zaki;kamarul baraini binti keliwon;siti ngayesah binti ab. hamid;syaima`binti adznan;suzana binti muhamad said;dahlia fernandez bt mohd farid fernandez;nurul atasha binti jamaludin. (2023). pembelian kompulsif atas talian dikalangan pelajar universiti semasa pandemik covid-19: kebaikan atau kecelaruan?. - . .
MANAGEMENT [ORGANISATIONAL BEHAVIOUR, ENTREPRENEURSHIP] :SOCIAL SCIENCES
Entrepreneurship, Social Capital, Qualitative Research
Pengalaman / Experience : 1 tahun/years(s)