pensyarah universiti
pusat kajian media & komunikasi (mention)
nurzihan@ukm.edu.my
Biografi/ Biography :
Nurzihan is a multifaceted and award-winning e-learning enthusiast with over 17 years of teaching experience. Having completed her thesis on practices of female modesty in contemporary Malaysian media, Nurzihan is currently expanding her research interests by working on several grants and has published in journals, books, and conference proceedings on new media and cultural identities in the global society; with focus on social marketing and advertising. As a firm believer of knowledge sharing, Nurzihan is an active speaker, certified Atlas.ti educator and is time and again involved with various industry engagement activities.
shangmingzhu zhang, hasrul hashim, nurzihan hassim. (2025). cultural policy and the sustainable development of 12-episode web series in china : monetization, copyright and global expansion. - studies in media and communication. 255 - 268.
shangmingzhu zhang, hasrul hashim, nurzihan hassim. (2025). narrative transformation in the 5g era : a literature review on the development and globalization of chinese web series. - visual review. 1 - 19.
dickson roger marklen, poh ling tan, nurzihan hassim. (2025). instagram influencers’ source credibility on gadget product purchase intention among indonesian generation z: the mediating role of parasocial interaction. - jurnal komunikasi: malaysian journal of communication. 125 - 145.
nurzihan hasshim. (2024). kawal keghairahan kongsi kisah anak di media sosial. - berita harian . .
sabariah mohamed salleh, hasrul hashim, nurzihan hassim, rani ann balaraman, mohamad saifudin mohamad salleh, bahiyah omar, sivabalan ethirmanasingham, shahniza azren mohamad shah, amirah ahmad salim. (2024). kod etika kewartawanan malaysia. - . .
ammar redza ahmad rizal, shahrina md nordin, rafidah abd rashid, nurzihan hassim. (2024). decoding the complexity of sustainable rice farming: a systematic review of critical determining factor of farmers' sustainable practices adoption. - cogent food & agriculture. 1-13.
tan poh ling, nurzihan hassim, nur nadira mohammad bashir. (2024). sme preparedness in surviving the health pandemic in malaysia. - sage open. 1-19.
shangmingzhu zhang, hasrul hashim, nurzihan hassim. (2025). cultural policy and the sustainable development of 12-episode web series in china : monetization, copyright and global expansion. - studies in media and communication. 255 - 268.
shangmingzhu zhang, hasrul hashim, nurzihan hassim. (2025). narrative transformation in the 5g era : a literature review on the development and globalization of chinese web series. - visual review. 1 - 19.
dickson roger marklen, poh ling tan, nurzihan hassim. (2025). instagram influencers’ source credibility on gadget product purchase intention among indonesian generation z: the mediating role of parasocial interaction. - jurnal komunikasi: malaysian journal of communication. 125 - 145.
ammar redza ahmad rizal, shahrina md nordin, rafidah abd rashid, nurzihan hassim. (2024). decoding the complexity of sustainable rice farming: a systematic review of critical determining factor of farmers' sustainable practices adoption. - cogent food & agriculture. 1-13.
yang weiqi, normaliza abd rahim, benjamin loh yew hoong, nurzihan hassim. (2024). sang culture: social comparisons of generation z youths in china on social media. - jurnal komunikasi: malaysian journal of communication. 248-266.
nurzihan hashim. (2023). hubungan parasosial: pempengaruh dan media sosial dalam norma baharu. - . 1-148.
sabariah mohamed salleh, hasrul hashim, nurzihan hassim, rani ann balaraman, mohamad saifudin mohamad salleh, bahiyah omar, sivabalan ethirmanasingham, shahniza azren mohamad shah, amirah ahmad salim. (2024). kod etika kewartawanan malaysia. - . .
nurzihan hasshim. (2024). kawal keghairahan kongsi kisah anak di media sosial. - berita harian . .
nurzihan hashim. (2023). hubungan parasosial: pempengaruh dan media sosial dalam norma baharu. - . 1-148.
mohd shazwan mokhtar, junaidi awang besar, muhd norizam jamian, nurjanah mohd jaafar, siti noraini hamzah, abdul muein abadi, sharifah nursyahidah syed annuar, nurhidayu rosli, nor azzatunnisak mohd khatib, daniella mokhtar, che abdullah che ya...et all. (2023). prosiding persidangan kebangsaan sarjana muda 2023 (persada 2023). - prosiding persidangan kebangsaan sarjana muda 2023 (persada 2023). 1-1289.
sabariah mohamed salleh, hasrul hashim, nurzihan hassim, rani ann balaraman, mohamad saifudin mohamad salleh, bahiyah omar, sivabalan ethirmanasingham, shahniza azren mohamad shah, amirah ahmad salim. (2024). kod etika kewartawanan malaysia. - . .
nurzihan hasshim. (2024). kawal keghairahan kongsi kisah anak di media sosial. - berita harian . .
nurzihan hassim. (2022). perceptions on health-marketing initiatives to tackle obesity in malaysian media. - the 7th international search conference. 18.
| Geran / Grant | Kolaborator / Collaborator | Status |
|---|---|---|
| JOMCHECK CAPACITY BUILDING PROJECT AND ITS EFFECTIVENESS AS A STRATEGY IN IMPROVING ONLINE PRESENCE | international fact checking network (ifcn) | 93.6% (2024-07-01 sehingga 2025-09-30) |
| KAJIAN KEBERKESANAN KLINIK CERDIK FAKTA (KLICK) DALAM MEMPERKASAKAN KEMAHIRAN LITERASI MEDIA DAN MAKLUMAT MASYARAKAT MALAYSIA | google asia pacific pte. ltd. | 92.5% (2024-09-09 sehingga 2025-09-30) |
| CONSTRUCTING RIDA-RESPONSIVE SOCIAL MEDIA PROMOTIONAL STRATEGIES FOR ISLAMIC ECOTOURISM IN SARAWAK | kementerian pelancongan, seni dan budaya (motac) | 66.8% (2025-01-01 sehingga 2025-12-31) |
| DISCURSIVE REPRESENTATIONS OF SUSTAINABLE FASHION IN JAPAN: LESSONS FOR MALAYSIA | toshiba international foundation | 42% (2025-04-01 sehingga 2026-03-31) |