pensyarah universiti
pusat kajian media & komunikasi (mention)
nurzihan@ukm.edu.my
Biografi/ Biography :
Nurzihan is a multifaceted and award-winning e-learning enthusiast with over 17 years of teaching experience. Having completed her thesis on practices of female modesty in contemporary Malaysian media, Nurzihan is currently expanding her research interests by working on several grants and has published in journals, books, and conference proceedings on new media and cultural identities in the global society; with focus on social marketing and advertising. As a firm believer of knowledge sharing, Nurzihan is an active speaker, certified Atlas.ti educator and is time and again involved with various industry engagement activities.
ammar redza bin ahmad rizal;sabariah binti mohamed salleh;mohd nor shahizan bin ali;nurzihan binti hassim. (2025). a comparative study between analytical and narrative persuasive communication on circular economy practices amongst young adults. - . .
tan poh ling, nurzihan hassim, nur nadira mohammad bashir. (2024). sme preparedness in surviving the health pandemic in malaysia. - sage open. 1-19.
yang weiqi, normaliza abd rahim, benjamin loh yew hoong, nurzihan hassim. (2024). sang culture: social comparisons of generation z youths in china on social media. - jurnal komunikasi: malaysian journal of communication. 248-266.
sabariah mohamed salleh, hasrul hashim, nurzihan hassim, rani ann balaraman, mohamad saifudin mohamad salleh, bahiyah omar, sivabalan ethirmanasingham, shahniza azren mohamad shah, amirah ahmad salim. (2024). kod etika kewartawanan malaysia. - . .
ammar redza ahmad rizal, shahrina md nordin, rafidah abd rashid, nurzihan hassim. (2024). decoding the complexity of sustainable rice farming: a systematic review of critical determining factor of farmers' sustainable practices adoption. - cogent food & agriculture. 1-13.
ammar redza ahmad rizal, shahrina md nordin, rafidah abd rashid, nurzihan hassim. (2024). decoding the complexity of sustainable rice farming: a systematic review of critical determining factor of farmers' sustainable practices adoption. - cogent food & agriculture. 1-13.
tan poh ling, nurzihan hassim, nur nadira mohammad bashir. (2024). sme preparedness in surviving the health pandemic in malaysia. - sage open. 1-19.
tan poh ling, nurzihan hassim, nur nadira mohammad bashir. (2024). sme preparedness in surviving the health pandemic in malaysia. - sage open. 1-19.
yang weiqi, normaliza abd rahim, benjamin loh yew hoong, nurzihan hassim. (2024). sang culture: social comparisons of generation z youths in china on social media. - jurnal komunikasi: malaysian journal of communication. 248-266.
ammar redza ahmad rizal, shahrina md nordin, rafidah abd rashid, nurzihan hassim. (2024). decoding the complexity of sustainable rice farming: a systematic review of critical determining factor of farmers' sustainable practices adoption. - cogent food & agriculture. 1-13.
wang qian, normaliza abd rahim, nurzihan hassim. (2023). understanding media influence on parental perspectives towards child obesity prevention. - jurnal komunikasi: malaysian journal of communication. 255-273.
yang weiqi, normaliza abd rahim, benjamin loh yew hoong, nurzihan hassim. (2023). sang culture: exploring the new chinese youth movement and the way forward. - search journal of media and communication research. 67-84.
nurzihan hashim. (2023). literasi media dan maklumat pascapandemik. - . 148.
ammar redza bin ahmad rizal;sabariah binti mohamed salleh;mohd nor shahizan bin ali;nurzihan binti hassim. (2025). a comparative study between analytical and narrative persuasive communication on circular economy practices amongst young adults. - . .
sabariah mohamed salleh, hasrul hashim, nurzihan hassim, rani ann balaraman, mohamad saifudin mohamad salleh, bahiyah omar, sivabalan ethirmanasingham, shahniza azren mohamad shah, amirah ahmad salim. (2024). kod etika kewartawanan malaysia. - . .
nurzihan hassim. (2022). perceptions on health-marketing initiatives to tackle obesity in malaysian media. - the 7th international search conference. 18.
| Geran / Grant | Kolaborator / Collaborator | Status |
|---|---|---|
| JOMCHECK CAPACITY BUILDING PROJECT AND ITS EFFECTIVENESS AS A STRATEGY IN IMPROVING ONLINE PRESENCE | international fact checking network (ifcn) | 89.3% (2024-07-01 sehingga 2025-09-30) |
| KAJIAN KEBERKESANAN KLINIK CERDIK FAKTA (KLICK) DALAM MEMPERKASAKAN KEMAHIRAN LITERASI MEDIA DAN MAKLUMAT MASYARAKAT MALAYSIA | google asia pacific pte. ltd. | 87.3% (2024-09-09 sehingga 2025-09-30) |
| CONSTRUCTING RIDA-RESPONSIVE SOCIAL MEDIA PROMOTIONAL STRATEGIES FOR ISLAMIC ECOTOURISM IN SARAWAK | kementerian pelancongan, seni dan budaya (motac) | 61.3% (2025-01-01 sehingga 2025-12-31) |
| DISCURSIVE REPRESENTATIONS OF SUSTAINABLE FASHION IN JAPAN: LESSONS FOR MALAYSIA | toshiba international foundation | 36.5% (2025-04-01 sehingga 2026-03-31) |