pensyarah universiti
pusat kajian media & komunikasi (mention)
nurzihan@ukm.edu.my
Kluster Kepakaran/ Cluster of Expertise :
Transformasi Sosial dan Ekonomi,
Biografi/ Biography :
Nurzihan is a multifaceted and award-winning e-learning enthusiast with over 17 years of teaching experience. Having completed her thesis on practices of female modesty in contemporary Malaysian media, Nurzihan is currently expanding her research interests by working on several grants and has published in journals, books, and conference proceedings on new media and cultural identities in the global society; with focus on social marketing and advertising. As a firm believer of knowledge sharing, Nurzihan is an active speaker, certified Atlas.ti educator and is time and again involved with various industry engagement activities.
shangmingzhu zhang, hasrul hashim, nurzihan hassim. (2025). from real creators to real audiences: tracing the communication pathways of chinese web series narratives. - frontiers in communication. 1 - 13.
nor atika md ashar, nurzihan hassim. (2025). merevolusikan pembelajaran demi masa depan mampan. - i-peduli. .
jingwen xu, wan amizah wan mahmud, nurzihan hassim, caiwei li. (2025). mapping the greater china film festival circuit: an actor-network theory approach. - rita-revista indexada de textos academicos. 134 - 148.
nurzihan hassim. (2025). strengthening the digital shield: protecting our children in a borderless world. - bernama : thoughts. .
nurzihan hassim, syarifah nurleyana wafa, rabiah adawiah abu seman. (2025). childhood obesity: a systematic review on prevention strategies discourse among parents on social networking sites. - jurnal komunikasi: malaysian journal of communication. 216 - 233.
ammar redza ahmad rizal, shahrina md nordin, rafidah abd rashid, nurzihan hassim. (2024). decoding the complexity of sustainable rice farming: a systematic review of critical determining factor of farmers' sustainable practices adoption. - cogent food & agriculture. 1-13.
tan poh ling, nurzihan hassim, nur nadira mohammad bashir. (2024). sme preparedness in surviving the health pandemic in malaysia. - sage open. 1-19.
shangmingzhu zhang, hasrul hashim, nurzihan hassim. (2025). cultural policy and the sustainable development of 12-episode web series in china : monetization, copyright and global expansion. - studies in media and communication. 255 - 268.
shangmingzhu zhang, hasrul hashim, nurzihan hassim. (2025). narrative transformation in the 5g era : a literature review on the development and globalization of chinese web series. - visual review. 1 - 19.
shangmingzhu zhang, hasrul hashim, nurzihan hassim. (2025). from real creators to real audiences: tracing the communication pathways of chinese web series narratives. - frontiers in communication. 1 - 13.
dickson roger marklen, poh ling tan, nurzihan hassim. (2025). instagram influencers’ source credibility on gadget product purchase intention among indonesian generation z: the mediating role of parasocial interaction. - jurnal komunikasi: malaysian journal of communication. 125 - 145.
yanxue wang, shamsiah binti abd kadir, nurzihan binti hassim. (2025). empathy in chinese media communication: a review of theory and practise. - edelweiss applied science and technology. 2821 - 2834.
nurzihan hashim. (2023). hubungan parasosial: pempengaruh dan media sosial dalam norma baharu. - . 1-148.
nor atika md ashar, nurzihan hassim. (2025). merevolusikan pembelajaran demi masa depan mampan. - i-peduli. .
nurzihan hasshim. (2024). kawal keghairahan kongsi kisah anak di media sosial. - berita harian . .
sabariah mohamed salleh, hasrul hashim, nurzihan hassim, rani ann balaraman, mohamad saifudin mohamad salleh, bahiyah omar, sivabalan ethirmanasingham, shahniza azren mohamad shah, amirah ahmad salim. (2024). kod etika kewartawanan malaysia. - . .
mohd shazwan mokhtar, junaidi awang besar, muhd norizam jamian, nurjanah mohd jaafar, siti noraini hamzah, abdul muein abadi, sharifah nursyahidah syed annuar, nurhidayu rosli, nor azzatunnisak mohd khatib, daniella mokhtar, che abdullah che ya...et all. (2023). prosiding persidangan kebangsaan sarjana muda 2023 (persada 2023). - prosiding persidangan kebangsaan sarjana muda 2023 (persada 2023). 1-1289.
nurzihan hashim. (2023). hubungan parasosial: pempengaruh dan media sosial dalam norma baharu. - . 1-148.
nor atika md ashar, nurzihan hassim. (2025). merevolusikan pembelajaran demi masa depan mampan. - i-peduli. .
nurzihan hassim. (2025). strengthening the digital shield: protecting our children in a borderless world. - bernama : thoughts. .
nurzihan hasshim. (2024). kawal keghairahan kongsi kisah anak di media sosial. - berita harian . .
sabariah mohamed salleh, hasrul hashim, nurzihan hassim, rani ann balaraman, mohamad saifudin mohamad salleh, bahiyah omar, sivabalan ethirmanasingham, shahniza azren mohamad shah, amirah ahmad salim. (2024). kod etika kewartawanan malaysia. - . .
nurzihan hassim. (2022). perceptions on health-marketing initiatives to tackle obesity in malaysian media. - the 7th international search conference. 18.
| Geran / Grant | Kolaborator / Collaborator | Status |
|---|---|---|
| CONSTRUCTING RIDA-RESPONSIVE SOCIAL MEDIA PROMOTIONAL STRATEGIES FOR ISLAMIC ECOTOURISM IN SARAWAK | kementerian pelancongan, seni dan budaya (motac) | 94% (2025-01-01 sehingga 2025-12-31) |
| DISCURSIVE REPRESENTATIONS OF SUSTAINABLE FASHION IN JAPAN: LESSONS FOR MALAYSIA | toshiba international foundation | 69.2% (2025-04-01 sehingga 2026-03-31) |
COMMUNICATION :SOCIAL SCIENCES
Media Studies, New Media, Media Literacy
Pengalaman / Experience : 5 tahun/years(s)