pensyarah universiti
pusat kajian media & komunikasi (mention)
nurzihan@ukm.edu.my
Biografi/ Biography :
Nurzihan is a multifaceted and award-winning e-learning enthusiast with over 17 years of teaching experience. Having completed her thesis on practices of female modesty in contemporary Malaysian media, Nurzihan is currently expanding her research interests by working on several grants and has published in journals, books, and conference proceedings on new media and cultural identities in the global society; with focus on social marketing and advertising. As a firm believer of knowledge sharing, Nurzihan is an active speaker, certified Atlas.ti educator and is time and again involved with various industry engagement activities.
tan poh ling, nurzihan hassim, nur nadira mohammad bashir. (2024). sme preparedness in surviving the health pandemic in malaysia. - sage open. 1-19.
yang weiqi, normaliza abd rahim, benjamin loh yew hoong, nurzihan hassim. (2024). sang culture: social comparisons of generation z youths in china on social media. - jurnal komunikasi: malaysian journal of communication. 248-266.
sabariah mohamed salleh, hasrul hashim, nurzihan hassim, rani ann balaraman, mohamad saifudin mohamad salleh, bahiyah omar, sivabalan ethirmanasingham, shahniza azren mohamad shah, amirah ahmad salim. (2024). kod etika kewartawanan malaysia. - . .
ammar redza ahmad rizal, shahrina md nordin, rafidah abd rashid, nurzihan hassim. (2024). decoding the complexity of sustainable rice farming: a systematic review of critical determining factor of farmers' sustainable practices adoption. - cogent food & agriculture. 1-13.
mohamad-noor salehhuddin sharipudin,noor aziah abdullah, kai wan foo, nurzihan hassim, zsuzsanna tóth, tak jie chan. (2023). the influence of social media influencer (smi) and social influence on purchase intention among young consumers. - search journal of media and communication research. 1-13.
ammar redza ahmad rizal, shahrina md nordin, rafidah abd rashid, nurzihan hassim. (2024). decoding the complexity of sustainable rice farming: a systematic review of critical determining factor of farmers' sustainable practices adoption. - cogent food & agriculture. 1-13.
tan poh ling, nurzihan hassim, nur nadira mohammad bashir. (2024). sme preparedness in surviving the health pandemic in malaysia. - sage open. 1-19.
tan poh ling, nurzihan hassim, nur nadira mohammad bashir. (2024). sme preparedness in surviving the health pandemic in malaysia. - sage open. 1-19.
yang weiqi, normaliza abd rahim, benjamin loh yew hoong, nurzihan hassim. (2024). sang culture: social comparisons of generation z youths in china on social media. - jurnal komunikasi: malaysian journal of communication. 248-266.
ammar redza ahmad rizal, shahrina md nordin, rafidah abd rashid, nurzihan hassim. (2024). decoding the complexity of sustainable rice farming: a systematic review of critical determining factor of farmers' sustainable practices adoption. - cogent food & agriculture. 1-13.
wang qian, normaliza abd rahim, nurzihan hassim. (2023). understanding media influence on parental perspectives towards child obesity prevention. - jurnal komunikasi: malaysian journal of communication. 255-273.
yang weiqi, normaliza abd rahim, benjamin loh yew hoong, nurzihan hassim. (2023). sang culture: exploring the new chinese youth movement and the way forward. - search journal of media and communication research. 67-84.
nurzihan hashim. (2023). literasi media dan maklumat pascapandemik. - . 148.
sabariah mohamed salleh, hasrul hashim, nurzihan hassim, rani ann balaraman, mohamad saifudin mohamad salleh, bahiyah omar, sivabalan ethirmanasingham, shahniza azren mohamad shah, amirah ahmad salim. (2024). kod etika kewartawanan malaysia. - . .
nurzihan hassim. (2022). perceptions on health-marketing initiatives to tackle obesity in malaysian media. - the 7th international search conference. 18.