pensyarah universiti
pusat kajian bahasa & linguistik (pbl)
fariza@ukm.edu.my
Biografi/ Biography :
Nor Fariza Mohd Nor, is an Associate Professor at the Center of Research for Language and Linguistics, Faculty of Social Sciences and Humanities, National University of Malaysia (UKM). She received her Ph.D degree in Applied Linguistics from University of Malaya and Master degree in English for Specific Purpose from the University of Warwick, U.K. Her Bachelor (Hons) degree is in Modern English Language and Education, from the University of Lancaster, U.K. Nor Fariza is actively involved in research. Her main research includes work in media discourse and critical discourse studies, such as work on the Malaysian Hansard corpus, newspaper and social media corpus. She has published over 60 peer-reviewed papers, books, books chapters, technical reports and serves as peer reviewer for high impact journals, such as PLOS ONE, SAGE Open and Taylor & Francis. As a project leader, she has received several international and national grants from various funding agencies with a total amount of more that RM 350,000. She is currently conducting several researches with a strong interest in media linguistics and AI in teaching and learning. Her research in media linguistics integrates corpus linguistics and word embedding approach to capture deep semantic meanings of words and their associations via a modelling approach. Her research aims is to link language to SDG goals that can contribute to the society.
lim mengzhen, elizavita berezina, colin mathew hugues d. gill, nor fariza mohd nor. (2025). what is corruption and bribery? a social representations study from the views of young adults. - sage open. 1 - 16.
nor fariza mohd nor, nayab iqbal, azianura hani shaari. (2025). the role of false self-presentation and social comparison in excessive social media use. - behavioural sciences. 1 - 21.
wan putri nurlisa jaafar, nor fariza mohd nor, ravichandran vengadasamy, melissa shamini perry. (2025). food, identity, power and multicultural solidarity in preeta samarasan’s tale of a dreamer’s son. - gema online® journal of language studies. 193 - 213.
wan fatimah solihah wan abdul halim, intan safinaz zainudin, nor fariza mohd nor. (2024). cultural crossroads of online medical tourism promotion from a multimodal perspective. - . .
nor fariza mohd nor. (2024). chatgpt: a game-changer for research. - hit. .
nor fariza mohd nor, nayab iqbal, azianura hani shaari. (2025). the role of false self-presentation and social comparison in excessive social media use. - behavioural sciences. 1 - 21.
lim mengzhen, elizavita berezina, colin mathew hugues d. gill, nor fariza mohd nor. (2025). what is corruption and bribery? a social representations study from the views of young adults. - sage open. 1 - 16.
nor fariza mohd nor, tasha erina taufek, azhar jaludin. (2024). three key dimensions of climate change from opinion news in a malaysian newspaper. - environmental communication. 761 - 779.
nor fariza mohd nor, afendi hamat, mohamed amin embi. (2012). patterns of discourse in online interaction: seeking evidence of the collaborative learning process. - computer assisted language learning. 25(3):237-256.
nor fariza mohd nor, anis nadiah che abdul rahman, azhar jaluddin, imran ho abdullah, sabrina tiun. (2019). a corpus driven analysis of representations around the word 'ekonomi' in malaysian hansard corpus. - gema online® journal of language studies. 66-94.
norzanita othman, nor fariza mohd nor, noraini ibrahim. (2019). linguistic representation of violence in judicial opinions in malaysia. - gema online® journal of language studies. 82-98.
mohd muzhafar idrus, nor fariza mohd nor, ruzy suliza hashim, raihanah mohd mydin. (2018). advice-giving roles and strategies in selected faculty member-graduate student advising. - gema online® journal of language studies. .
nor fariza mohd nor, harith faruqi sidek, raja noor azri raja noor afandi, mohd hanafiah omar, hazelina ghazaly, mohd yazid abzal khan, zulhaidi amil. (2017). kajian jati diri kakitangan dalam organisasi universiti kebangsaan malaysia. - gema online journal of language studies. 293-309.
ruhil amal azmuddin, nor fariza mohd nor, afendi hamat. (2017). metacognitive online reading and navigational strategies by science and technology university students. - gema online journal of language studies. 18-36.
wan putri nurlisa jaafar, nor fariza mohd nor, ravichandran vengadasamy, melissa shamini perry. (2025). food, identity, power and multicultural solidarity in preeta samarasan’s tale of a dreamer’s son. - gema online® journal of language studies. 193 - 213.
lim mengzhen, elizavita berezina, colin mathew hugues d. gill, nor fariza mohd nor. (2025). what is corruption and bribery? a social representations study from the views of young adults. - sage open. 1 - 16.
nor fariza mohd nor, nayab iqbal, azianura hani shaari. (2025). the role of false self-presentation and social comparison in excessive social media use. - behavioural sciences. 1 - 21.
zhao yali, nor fariza mohd nor, khazriyati salehuddin. (2024). metaphorical and metonymical conceptualizations of the term ocean (yang) in chinese idioms. - journal of southwest jiaotong university. 181-196.
wan fatimah solihah wan abdul halim, intan safinaz zainudin, nor fariza mohd nor, badriyah yusof. (2024). promoting medical tourism: a multimodal communicative framework in private hospitals from an intercultural perspective. - gema online® journal of language studies. 54-75.
sabrina tiun, nor fariza mohd nor , azhar jalaludin, anis nadiah che abdul rahman. (2020). word embedding for small and domain-specific malay corpus. - 6th international conference on computational science and technology. 435-443.
hazita azman, nor fariza mohd nor, afendi hamat dan hnan omar. (2014). investigating supervisory feedback practices and their impact on international research student`s thesis development : a case study. - 4th world conference on learning teaching and educational leadership (wclta-2013). 152-159.
tenku putri norishah tengku shariman, norizan abdul razak, nor fariza mohd nor. (2013). the multimodal literacy practices of marginalized youths in a digital environment. - 4th world conference on learning, teaching and educational leadership. 1-6.
nor fariza mohd nor, norizan abdul razak, mohd yusof abdullah, jalaluddin abdul malek, ali salman. (2011). empowering marginalized community with an innovative technology. - 3rd world conference on educational sciences, wces-2011;istanbul (proceedia - social and behavioral sciences). .
jalaluddin abdul malek, norizan abdul razak, nor fariza mohd nor. (2011). post intelligent city development and hyperrealism of e-community. - proceedings of the 10th wseas international conference on e-activities (e-activities `11). .
nor fariza mohd nor, jamaluddin aziz. (2023). history and evolution of culturomics. - . 11-26.
jamaluddin aziz, nor fariza mohd nor. (2023). what else for culturomics? thinking, perceiving and doing further into digital humanities. - . 103-121.
nor fariza mohd nor, anis nadiah che abdul rahman, azhar jaludin, imran ho abdullah, sabrina tiun. (2023). culturomics analysis of the word ekonomi (economy) in the malaysian hansard corpus - a corpus driven apparoach. - . 72-85.
melissa shamini perry, raihanah mohd mydin, nor fariza mohd nor, usha archendran. (2021). branding malaysian palm oil: a socio-semiotic analysis of a "love my palm oil" campaign video advertisement. - . 24-35.
nor fariza mohd nor, nur ain jantan anua jah. (2018). mempertingkatkan keserlahan pemasaran sosial. - . 65-77.
azianura hani binti shaari;nor fariza binti mohd nor;er ah choy;siti norul huda bt. sheikh abdullah;noorazean binti mohd ali;norhana binti arsad;nazatul aini binti abd majid. (2023). pembangunan modul pembelajaran industri sawit berbentuk transmedia storytelling serta aplikasi dalam talian celiksawit:satu pendedahan awal tentang industri perkebunan kelapa sawit malaysia terhadap remaja dan kanak-kanak melalui kaedah pembelajaran atas. - . .
nor fariza mohd nor. (2023). modul penulisan iklan efektif (copywriting). - . 1-22.
nor fariza mohd nor, nur ain jantan anua jah. (2018). mempertingkatkan keserlahan pemasaran sosial. - . 65-77.
jamaludin badusah, norazah nordin, nor fariza mohd nor, kamal halili hassan, mardina abdullah, mohd juzaiddin ab aziz, marlia mohd hanafiah, helmi norman, wan muna ruzanna wan mohammad, nurul aisyah kamrozzaman. (2017). ukm 21st century tr model: membangunkan kemahiran penyelidikan transdisiplin untuk graduan abad ke-21. - prosiding seminar pendidikan transdisiplin (sted 2017). 1-8.
norwati md yusof, imnran ho-abdullah, nor fariza mohd noor. (2017). korpus hansard malaysia: perlombongan tsunami data dalam wacana parlimen untuk industri terjemahan di malaysia. - jurnal penterjemah. 16-26.
nor fariza mohd nor. (2024). chatgpt: a game-changer for research. - hit. .
nor fariza mohd nor. (2023). ipoh to host malaysia first nft driven festival in august targets over 450000 visitors. - malay mail. 1.
nor fariza mohd nor. (2023). modul penulisan iklan efektif (copywriting). - . 1-22.
nor fariza mohd nor, azhar jaludin, tasha erina taufek. (2023). climate of opinion: media discourse of public opinion on climate change. - 2023 2nd international conference on social sciences and humanities and arts (ssha 2023). 1-37.
nor fariza mohd nor, azhar jaludin, tasha erina taufek. (2023). sentiment analysis of public perceptions on climate change. - aila 2023 - 20th anniversary congress lyon edition. 1-13.
| Geran / Grant | Kolaborator / Collaborator | Status |
|---|---|---|
| CONSTRUCTING RIDA-RESPONSIVE SOCIAL MEDIA PROMOTIONAL STRATEGIES FOR ISLAMIC ECOTOURISM IN SARAWAK | kementerian pelancongan, seni dan budaya (motac) | 72.3% (2025-01-01 sehingga 2025-12-31) |