pensyarah universiti
pusat kajian media & komunikasi (mention)
normahm@ukm.edu.my
Kluster Kepakaran/ Cluster of Expertise :
Transformasi Sosial dan Ekonomi,
Biografi/ Biography :
Normah Mustaffa ialah Profesor Kewartawanan di Pusat Pengajian Media dan Komunikasi, Fakulti Sains Sosial dan Kemanusiaan, Universiti Kebangsaan Malaysia. Beliau kini berkhidmat sebagai Ketua Editor Jurnal Komunikasi: Malaysian Journal of Communication (Scopus Q3, WoS-ESCI, IF=1.0) dan merupakan Panel Penilai Kanan di Agensi Kelayakan Malaysia (MQA). Beliau menerima Ijazah Sarjana Muda Kewartawanan dan Ijazah Sarjana Komunikasi dari Universiti Kebangsaan Malaysia, sebelum melanjutkan pengajian ke peringkat PhD di School of Journalism, Media and Cultural Studies, Cardiff University, United Kingdom, yang diselesaikan pada tahun 2006. Bidang penyelidikan utama beliau merangkumi kewartawanan, komunikasi visual, literasi media dan media baharu.
Normah Mustaffa is a Professor of Journalism at the Centre for Media and Communication Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia. She currently serves as the Editor-in-Chief of the Jurnal Komunikasi: Malaysian Journal of Communication (Scopus Q3, WoS-ESCI, IF=1.0) and is a Senior Assessor with the Malaysian Qualifications Agency (MQA). She obtained her Bachelor’s degree in Journalism and Master’s degree in Communication from Universiti Kebangsaan Malaysia, before pursuing her PhD at the School of Journalism, Media and Cultural Studies, Cardiff University, United Kingdom, which she completed in 2006. Her main research interests include journalism, visual communication, media literacy, and new media.
jianan wang, normah binti mustaffa, maizatul haizan binti mahbob. (2025). the impact of visual communication in packaging design on consumer purchase behaviour: a case-based analysis. - international journal of instructional cases. 1 - 24.
dzulpadli shaarin, sity daud, normah mustaffa. (2025). respons kerajaan terhadap penyebaran berita palsu di media sosial semasa pilihan raya umum ke-14 (pru-14). - jebat: malaysian journal of history, politics & strategic studies. 376 - 392.
dzulpadzli shaarin, sity daud, normah mustaffa. (2025). pengaruh berita palsu pilihan raya umum ke-14 (pru-14) di media sosial terhadap landskap politik malaysia. - jurnal komunikasi: malaysian journal of communication. 216 - 237.
normah mustaffa, noor mayudia mohd mothar, faridah ibrahim, awan ismail, hasrina mustafa, zuhaili akmal ismail, saw teck chew, rosli ismail, ainol amriz ismail, azad khan aziz khan, azwa izanee abd hamid, rosmaliza mohaidin. (2025). programme standards: media and communication studies. - . .
faryna mohd khalis, normah mustaffa, mohd nor shahizan ali. (2025). citra identiti tempatan dalam watak animasi malaysia. - . .
yuan jiang, normah mustaffa, jamaluddin aziz, xiaochun cai. (2025). media and information literacy among mothers in the 21st century: a scoping review protocol. - plos one. 1 - 9.
loh yoke ling, mohd. nor shahizan ali, normah mustaffa. (2019). youth media literacy in interpreting the ideology of the film documentary the malayan emergency (2010). - jurnal komunikasi. 195-210.
jamilah maliki, normah mustaffa, mohd nor shahizan ali. (2019). konstruksi identiti dalam talian daripada perspektif pengguna facebook. - jurnal komunikasi: malaysian journal of communication. 119-134.
normah mustaffa. (2018). pembingkaian visual berita krisis lahad datu. - jurnal komunikasi malaysian journal of communication. 170-184.
faryna mohd khalis, normah mustaffa. (2017). cultural inspirations towards malaysian animation character design. - jurnal komunikasi. 487-501.
yuan jiang, normah mustaffa, jamaluddin aziz, xiaochun cai. (2025). media and information literacy among mothers in the 21st century: a scoping review protocol. - plos one. 1 - 9.
leila mona ganiem, normah mustaffa, nurhayani saragih, rafika hani, rilla sovitriana. (2025). public trust versus private engagement: a comparative analysis of digital health communication strategies on instagram. - journal of cultural analysis and social change. 3008 - 3019.
jianan wang, normah binti mustaffa, maizatul haizan binti mahbob. (2025). the impact of visual communication in packaging design on consumer purchase behaviour: a case-based analysis. - international journal of instructional cases. 1 - 24.
siti nurshahidah sah allam, mohd sufiean hassan, normah mustaffa, mohd nor shahizan ali. (2025). developing and validating a political knowledge questionnaire for first time voters in malaysia (undi18). - international journal of research and innovation in social science (ijriss). 9282 - 9291.
xiaotong liu, normah mustaffa, peng zhao. (2025). the impact of aesthetically minimalist packaging design on purchase decisions, market reach, and consumer health outcomes. - jurnal komunikasi: malaysian journal of communication. 323 - 343.
salasiah hanin hamjah, jamia azdina jamal, zulkefly abdul karim, wan kamal mujani, normah mustaffa, mohd nur hakim azmi, siti aisyah zakaria. (2025). transformasi komunitimenerusi inovasi sosial. - . 133 - 154.
mohamad adli baco, muhammad adnan pitchan, normah mustaffa. (2025). teori motivasi perlindungan. - . 49 - 77.
siti nurshahidah sah allam, normah mustaffa, mohd nor shahizan ali. (2025). teori literasi media. - . 115 - 137.
wan amizah wan mahmud, normah mustaffa. (2024). paparan laman sesawang homestay di malaysia. - . 121 - 137.
suzaily wahab, nor ba. (2023). metamfetamin: kesan jangka masa panjang dan pendek. - . 88 - 94.
faryna mohd khalis, normah mustaffa, mohd nor shahizan ali. (2025). citra identiti tempatan dalam watak animasi malaysia. - . .
salasiah hanin hamjah, jamia azdina jamal, zulkefly abdul karim, wan kamal mujani, normah mustaffa, mohd nur hakim azmi, siti aisyah zakaria. (2025). transformasi komunitimenerusi inovasi sosial. - . 133 - 154.
mohamad adli baco, muhammad adnan pitchan, normah mustaffa. (2025). teori motivasi perlindungan. - . 49 - 77.
siti nurshahidah sah allam, normah mustaffa, mohd nor shahizan ali. (2025). teori literasi media. - . 115 - 137.
dzulpadli shaarin, sity daud, normah mustaffa. (2025). respons kerajaan terhadap penyebaran berita palsu di media sosial semasa pilihan raya umum ke-14 (pru-14). - jebat: malaysian journal of history, politics & strategic studies. 376 - 392.
normah mustaffa, noor mayudia mohd mothar, faridah ibrahim, awan ismail, hasrina mustafa, zuhaili akmal ismail, saw teck chew, rosli ismail, ainol amriz ismail, azad khan aziz khan, azwa izanee abd hamid, rosmaliza mohaidin. (2025). programme standards: media and communication studies. - . .
hasrul hashim;normah bt. mustaffa;mohd azul mohamad salleh. (2023). rekabentuk mesej kreatif dan inovatif dalam penerbitan pesanan khidmat awam (pka) krisis kesihatan daripada perspektif model komunikasi smcr. - . .
normah mustaffa, hasrul hashim, shahrul nazmi sannusi. (2023). tipologi berita palsu dari dimensi fakta dan niat. - . 1-72.
muhammad adnan bin pitchan;normah bt. mustaffa. (2022). pengaplikasian model kap (knowledge, attitudes, and practices) dalam keselamatan pembelian barangan dalam talian oleh golongan belia. - . .
zulimran ahmad, mohd azul mohamad salleh, normah mustaffa. (2021). potensi metafora visual sebagai medium persuasif pesanan khidmat masyarakat (psa). - international postgraduate research conference. 1-4.
| Geran / Grant | Kolaborator / Collaborator | Status |
|---|---|---|
| A MODEL FOR UNDERSTANDING ALGORITHMIC CORRUPTION NEWS CONSUMPTION IN THE MALAYSIAN DIGITAL MEDIA ECOSYSTEM. | malaysia press institute | 12.9% (2025-12-01 sehingga 2027-11-30) |
| DASAR DADAH NEGARA 2.0: STRATEGI ADAPTIF, INOVATIF DAN INKLUSIF BERTERASKAN KECERDASAN BUATAN (AI) DAN BEHAVIOURAL INSIGHTS (BI) | agensi antidadah kebangsaan | 20.8% (2026-01-01 sehingga 2026-10-31) |
COMMUNICATION :SOCIAL SCIENCES
Kewartawanan
Pengalaman / Experience : 25 tahun/years(s)
COMMUNICATION :SOCIAL SCIENCES
Journalism, Visual Communication, Media Literacy, New Media
Pengalaman / Experience : tahun/years(s)
COMMUNICATION :SOCIAL SCIENCES
Komunikasi Visual
Pengalaman / Experience : 25 tahun/years(s)