jason ms lam, ahmad azmi m. ariffin.  (2019).  do travel images affect international students' on-site academic value? new evidence from the malaysia's "higher edutourism" destination.  - journal of vacation marketing.  499-514. 

jason m. s. lam, david yoon kin tong, ahmad azmi m. ariffin.  (2017).  exploring perceived risk and risk reduction strategies in the pursuit of higher education abroad: a case of international students in malaysia.  - journal of studies in international education.  83-104. 

ahmad azmi m. ariffin.  (2013).  generic dimensionality of hospitality in the hotel industry: a host-guest relationship perspective.  - international journal of hospitality management.  35:171-179. 

ariffin, a.a.m., maghzi, a..  (2012).  a preliminary study on customer expectations of hotel hospitality: influences of personal and hotel factors.  - international journal of hospitality management.  31(1):191-198. 

alireza habibi, ahmad azmi m. ariffin.  (2019).  value as a medical tourism driver interacted by experience quality.  - anatolia an international journal of tourism and hospitality research.  35-46. 

jabar s. a. mansour & ahmad azmi m. ariffin.  (2017).  the effects of local hospitality, commercial hospitality and experience quality on behavioral intention in cultural heritage tourism.  - journal of quality assurance in hospitality & tourism.  149-172. 

ahmad azmi m. ariffin, ehsaneh nejad mohammad nameghi, yee kar soon.  (2015).  the relationships between national identity, hospitality, and satisfaction among foreign hotel guests.  - journal of travel & tourism marketing.  778-793. 

ahmad azmi m.ariffin, ehsaneh nejad nameghi, noor izyana zakaria.  (2013).  the effects of hospitableness and servicescape on guest satisfaction in the hotel industry.  - canadian journal of administrative sciences.  30(2):127-137. 

nameghi, ehsaneh n. m.; ariffin, ahmad azmi m..  (2013).  the measurement scale for airline hospitality: cabin crews performance perspective.  - journal of air transport management.  30:1-9. 

nur wafaa abdullah shaimi; ahmad azmi mohd ariffin.  (2024).  kuala lumpur as an islamic city tourism destination: the influence of place attractiveness and experience quality on place attachment.  - international journal of academic research in accounting, finance & management sciences.  61-80. 

monizaihasra mohamed, ahmad azmi m.ariffin.  (2023).  drivers of passenger satisfaction towards full-service airlines.  - international journal of academic research in business and social sciences.  440-445. 

muhamad luqman khalil, norzalita abd aziz, ahmad azmi m. ariffin, abdul hafaz ngah.  (2023).  big data analytics capability and firm performance in the hotel industry: the mediating role of organizational agility.  - wseas transactions on business and economics.  440-453. 

geetha nadesan, ahmad azmi mohd ariffin.  (2023).  influences of servicescape on customer loyalty in resort hotel industry: a stepping-stone for future studies by expanding place attachment as mediator.  - international journal of academic research in business and social sciences.  1691-1718. 

ahmad azmi m.ariffin, ehsaneh nejad mohammad nameghi.  (2023).  what factors influence passengers' expectations of airline hospitality? some evidences based on signaling theory.  - international journal of academic research in business and social sciences.  838-847. 

mohamed, m., mohd ariffin, a.a..  (2012).  the impact of perceived commercial hospitality on perceived service fairness and behavioral intentions.  - 2012 current issues in hospitality and tourism research and innovations - proceedings of the international hospitality and tourism conference, ihtc 2012;kuala lumpur.  . 

izwan harith md. ithnan, ahmad azmi m. ariffin, norzalita a. aziz.  (2024).  promoting halal hotels in malaysia.  - .  104. 

norzalita abd aziz, ahmad azmi ariffin.  (2019).  pemasaran pelancongan dan hospitaliti di malaysia: teoretikal dan amalan.  - .  144. 

ahmad azmi m ariffin & noor balkhis omar.  (2016).  advances in culture, tourism and hospitality research.  - .  16. 

mohd fauzi mohd jani, takeru ohe, siohong tih, zaimah darawi, ahmad azmi mohd ariffin, rozita amiruddin, mohd radzuan rahid and ahmad raflis che omar.  (2010).  entrepreneurship education & small and medium enterprises development.  - .  106. 

aliah hanim m. salleh, ahmad azmi mohd.ariffin, norzalita abd. aziz & astuti agustina asbudin.  (2009).  services management and marketing: studies in malaysia.  - .  121-140 (Bab 6). 

monizaihasra mohammad, ahmad azmi m. ariffin, norzalita abd aziz.  (2021).  pemasaran pelancongan dan hospitaliti di malaysia: teoretikal & amalan.  - .  15. 

jason m.s. lam, ahmad azmi m.ariffin, norzalita abd aziz.  (2021).  pemasaran pelancongan dan hospitaliti di malaysia: teoretikal & amalan.  - .  19. 

norzalita abd aziz, ahmad azmi m. ariffin.  (2021).  pemasaran pelancongan dan hospitaliti di malaysia: teoretikal & amalan.  - .  15. 

norzalita abd aziz, ahmad azmi m. ariffin.  (2021).  pemasaran pelancongan dan hospitaliti di malaysia: teoretikal & amalan.  - .  2. 

norzalita abd aziz, ahmad azmi m. ariffin.  (2021).  pemasaran pelancongan dan hospitaliti di malaysia: teoretikal & amalan.  - .  23. 

izwan harith md. ithnan, ahmad azmi m. ariffin, norzalita a. aziz.  (2024).  promoting halal hotels in malaysia.  - .  104. 

norzalita abd aziz, ahmad azmi m.ariffin.  (2021).  pemasaran pelancongan dan hospitaliti di malaysia: teoretikal & amalan.  - .  167. 

norzalita abd aziz, ahmad azmi ariffin.  (2019).  pemasaran pelancongan dan hospitaliti di malaysia: teoretikal dan amalan.  - .  144. 

mohd fauzi mohd jani, takeru ohe, siohong tih, zaimah darawi, ahmad azmi mohd ariffin, rozita amiruddin, mohd radzuan rahid and ahmad raflis che omar.  (2010).  entrepreneurship education & small and medium enterprises development.  - .  106. 

ahmad azmi m.ariffin.  (2009).  meetings tourism: novelty seeking behavior in corporate meeting destination choice.  - .  201. 

ahmad azmi m.ariffin, jabar salah mansour.  (2023).  revisit intention in the context of cultural heritage tourism: destination authenticity versus hospitality.  - the 10th international scientific research conference.  1-7. 

abdul samad kechot, shahidi a hamid, novel lyndon, mohd nor shahizan ali, ahmad azmi mohd ariffin, rahim aman, lam kuok choy, khazri osman.  (2021).  dasar kebudayaan negara 2021 (daken 2021).  - .  72. 

ab samad kechot, novel lyndon, mohd nor shahizan ali, rahim aman, shahidi abdul hamid, ahmad azmi ariffin, lam kuok choy dan khazri osman.  (2018).  kajian dasar kebudayaan kebangsaan.  - .  100. 

mohd zaher mohd zain,syed uzair syed othman,helmy had sabtu,fatimah othman,fazli idris,ahmad azmi ariffin,wan hirwani wan hussain,sokhibul helmi mazlan,mohd.hafizi azmi,muhammad haziq zainal,nabilah azwa mohamad adrus,noraliza abdul wahab, samruhaizad sam.  (2016).  laporan akhir makmal isu penjaja asing.  - .  16. 

mohd zaher mohd zain, helmy had sabtu, azmi ariffin & nasuha nordin.  (2016).  abest21 kaizen report 2016.  - .  1-16.