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qianwen liu, lokhmand hakim osman, zhongxing lian, che aniza che wel, siti ngayesah ab. hamid.  (2025).  from perception to purchase: how ai literacy shapes consumer decision in ai-generated sponsored vlogs products and services.  - theoretical and applied electronic commerce research.  1 - 31. 

kaukab abid azhar, che aniza che wel, siti ngayesah ab hamid.  (2025).  'they post, i scroll, i envy, i buy'—how social media influencers shape materialistic values and consumer behavior among young adults in malaysia.  - journal of theoretical and applied electronic commerce research.  1 - 22. 

kexin su, siti ngayesah ab. hamid, che aniza che wel, qiangqiang du.  (2025).  mapping the intellectual landscape of corporate social irresponsibility: a bibliometric review and future research agenda .  - sage open.  1 - 19. 

norhazimah che hassan, aisyah abdul-rahman, siti ngayesah ab. hamid & syajarul imna mohd amin.  (2024).  what factors affecting investment decision? the moderating role of fintech self-efficacy.  - plos one.  1-25. 

omar munther nusir, che aniza che wel, siti ngayesah ab hamid, lamees al-zoubi, ahmad samed al-adwan.  (2026).  the psychology of bnpl: a systematic review of impulsive buying and post-purchase regret (2018–2025).  - journal of theoretical and applied electronic commerce research.  1 - 29. 

kaukab abid azhar, che aniza che wel, siti ngayesah sb.hamid.  (2026).  influencer effect: a systematic review of parasocial relationships with social media influencers.  - international journal of management studies.  105 - 131. 

kaukab abid azhar, che aniza che wel, siti ngayesah ab hamid.  (2026).  social comparison with influencers and the spending spiral: materialism, buying behaviour, and financial stress among malaysian young adults.  - international journal of academic research in business & social sciences.  792 - 815. 

yunxia liu, zaleha yazid, siti ngayesah ab hamid.  (2026).  leadership practice research at a crossroads: a bibliometric review of themes and future opportunities.  - msw management.  600 - 605. 

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hafizah omar zaki, siti ngayesah ab hamid.  (2021).  isu pengiklanan semasa pandemik.  - .  104-112. 

siti ngayesah ab hamid, hafizah omar zaki.  (2021).  cabaran penjenamaan dalam era pandemik.  - .  92-103. 

zafie mohd makhbul, nor liza abdullah, fazilah mohamad hasun.  (2020).  cabaran covid-19 dalam pengurusan sektor pendidikan.  - .  147-156. 

siti ngayesah ab hamid.  (2025).  pemasaran hijau dan 'greenwashing': realiti dan cabaran.  - majalah insan.  . 

mohd hizam hanafiah, mohd kamarulnizam abdullah, che aniza che wel, nor balkish zakaria, hamizah abd hamid, siti ngayesah ab hamid, nurul atasha jamaludin. noor aziah ti abdullah, ahmad el-muhammady, farah aida ahmad nadzri, muhammad rashidi wahab, liew sien long.  (2025).  kajian penubuhan prison incorporated.  - .  . 

mohd hizam hanafiah, mohd kamarulnizam abdullah, che aniza che wel, nor balkish zakaria, hamizah abd hamid, siti ngayesah ab hamid, nurul atasha jamaludin, noor aziah abdullah, ahmad el muhammady, farah aida ahmad nadzri, muhammad rashidibin wahab, liew siew leong.  (2025).  kajian penubuhan prison incorporated.  - .  . 

norhazimah che hassan, aisyah abdul-rahman, syajarul imna mohd amin, siti ngayesah ab. hamid.  (2024).  pelaburan unit amanah patuh syariah di malaysia.  - .  . 

roshayati abdul hamid, norhafizah mohd esrakh, siti ngayesah ab hamid.  (2023).  bekerja dari rumah dan prestasi adaptif: autonomi kerja dan kepimpinan rendah hati sebagai penyederhana.  - jurnal pengurusan.  1 - 15. 

siti ngayesah ab hamid.  (2025).  pemasaran hijau dan 'greenwashing': realiti dan cabaran.  - majalah insan.  . 

kaubab abid azhar, che aniza che wel, siti ngayesah ab. hamid.  (2025).  social comparison with influencers and the spending spiral: materialism, buying behaviour, and financial stress among malaysian young adults.  - the 16th asian academy of management international conference 2025 .  . 

su kexin, siti ngayesah ab. hamid, che aniza che wel.  (2025).  understanding consumer responses to corporate social irresponsibility: a systematic literature review of punitive and non-punitive pathways.  - agba's 2025 books of proceedings.  97 - 98. 

aishah nadirah mohamed alauddin, che aniza che wel, siti ngayesah ab. hamid. hafizah omar zaki.  (2025).  fan engagement dimensions and their impact on stadium attendance: conceptual framework.  - agba's 2025 books of abstracts.  94 - 95. 

siti ngayesah ab.hamid, che aniza che wel, roshayati abdul hamid.  (2025).  would controversial advertising leads to boycott? a malaysian perspective.  - agba's 2025 books of abstracts.  92 - 93.