omar munther nusir, che aniza che wel, siti ngayesah ab hamid, lamees al-zoubi, ahmad samed al-adwan.  (2026).  the psychology of bnpl: a systematic review of impulsive buying and post-purchase regret (2018–2025).  - journal of theoretical and applied electronic commerce research.  1 - 29. 

omar munther nusir, che aniza che wel, siti ngayesah ab hamid.  (2026).  when ai conversations become advertising data: algorithmic trust, privacy calculus, and purchase intention in genai-personalized social commerce.  - journal of theoretical and applied electronic commerce research.  1 - 31. 

juan li, siti ngayesah ab hamid.  (2026).  conceptualizing live streamers’ personal brand identity in live-streaming commerce: a qualitative study.  - journal of theoretical and applied electronic commerce research.  1 - 28. 

kaukab abid azhar, che aniza che wel, siti ngayesah ab hamid.  (2025).  'they post, i scroll, i envy, i buy'—how social media influencers shape materialistic values and consumer behavior among young adults in malaysia.  - journal of theoretical and applied electronic commerce research.  1 - 22. 

qianwen liu, lokhmand hakim osman, zhongxing lian, che aniza che wel, siti ngayesah ab. hamid.  (2025).  from perception to purchase: how ai literacy shapes consumer decision in ai-generated sponsored vlogs products and services.  - theoretical and applied electronic commerce research.  1 - 31. 

xiaochen zhang, nadzirah rosli, ahmad azmi mohd ariffin, siti ngayesah ab. hamid.  (2026).  the impact of live - streaming e-commerce on consumer behaviour in china.  - studies in media and communication.  80 - 89. 

omar munther nusir, che aniza che wel, siti ngayesah ab hamid, lamees al-zoubi, ahmad samed al-adwan.  (2026).  the psychology of bnpl: a systematic review of impulsive buying and post-purchase regret (2018–2025).  - journal of theoretical and applied electronic commerce research.  1 - 29. 

yunxia liu, zaleha yazid, siti ngayesah ab hamid.  (2026).  leadership practice research at a crossroads: a bibliometric review of themes and future opportunities.  - msw management.  600 - 605. 

yunxia liu, zaleha yazid, siti ngayesah ab hamid.  (2026).  leadership practice research at a crossroads: a bibliometric review of themes and future opportunities.  - msw management.  600 - 605. 

kaukab abid azhar, che aniza che wel, siti ngayesah ab hamid.  (2026).  social comparison with influencers and the spending spiral: materialism, buying behaviour, and financial stress among malaysian young adults.  - international journal of academic research in business & social sciences.  792 - 815. 

siti ngayesah ab hamid, hafizah omar zaki.  (2021).  cabaran penjenamaan dalam era pandemik.  - .  92-103. 

hafizah omar zaki, siti ngayesah ab hamid.  (2021).  isu pengiklanan semasa pandemik.  - .  104-112. 

zafie mohd makhbul, nor liza abdullah, fazilah mohamad hasun.  (2020).  cabaran covid-19 dalam pengurusan sektor pendidikan.  - .  147-156. 

mohd hizam hanafiah, mohd kamarulnizam abdullah, che aniza che wel, nor balkish zakaria, hamizah abd hamid, siti ngayesah ab hamid, nurul atasha jamaludin, noor aziah abdullah, ahmad el muhammady, farah aida ahmad nadzri, muhammad rashidibin wahab, liew siew leong.  (2025).  kajian penubuhan prison incorporated.  - .  . 

mohd hizam hanafiah, mohd kamarulnizam abdullah, che aniza che wel, nor balkish zakaria, hamizah abd hamid, siti ngayesah ab hamid, nurul atasha jamaludin. noor aziah ti abdullah, ahmad el-muhammady, farah aida ahmad nadzri, muhammad rashidi wahab, liew sien long.  (2025).  kajian penubuhan prison incorporated.  - .  . 

siti ngayesah ab hamid.  (2025).  pemasaran hijau dan 'greenwashing': realiti dan cabaran.  - majalah insan.  . 

norhazimah che hassan, aisyah abdul-rahman, syajarul imna mohd amin, siti ngayesah ab. hamid.  (2024).  pelaburan unit amanah patuh syariah di malaysia.  - .  . 

roshayati abdul hamid; norhafizah mohd esrakh; siti ngayesah ab hamid.  (2023).  bekerja dari rumah dan prestasi adaptif: autonomi kerja dan kepimpinan rendah hati sebagai penyederhana.  - jurnal pengurusan.  1-15. 

mohd hizam hanafiah, mohd kamarulnizam abdullah, che aniza che wel, nor balkish zakaria, hamizah abd hamid, siti ngayesah ab hamid, nurul atasha jamaludin, noor aziah abdullah, ahmad el muhammady, farah aida ahmad nadzri, muhammad rashidibin wahab, liew siew leong.  (2025).  kajian penubuhan prison incorporated.  - .  . 

mohd hizam hanafiah, mohd kamarulnizam abdullah, che aniza che wel, nor balkish zakaria, hamizah abd hamid, siti ngayesah ab hamid, nurul atasha jamaludin. noor aziah ti abdullah, ahmad el-muhammady, farah aida ahmad nadzri, muhammad rashidi wahab, liew sien long.  (2025).  kajian penubuhan prison incorporated.  - .  . 

che aniza che wel, kaukab abid azhar, siti ngyesah ab.hamid.  (2025).  “you really think this can be a career?” an interpretative phenomenological analysis of career transitions from traditional work to becoming a social media influencer: a malaysian perspective.  - agba's 2025 book of abstracts.  87 - 88. 

jingyi deng, che aniza che wel, siti ngayesah ab.hamid.  (2025).  understanding customer emotions in double deviation: a prisma-based systematic review.  - abga's 2025 books of abstracts.  91 - 92. 

siti ngayesah ab.hamid, che aniza che wel, roshayati abdul hamid.  (2025).  would controversial advertising leads to boycott? a malaysian perspective.  - agba's 2025 books of abstracts.  92 - 93.