qianwen liu, lokhmand hakim osman, zhongxing lian, che aniza che wel, siti ngayesah ab. hamid.  (2025).  from perception to purchase: how ai literacy shapes consumer decision in ai-generated sponsored vlogs products and services.  - theoretical and applied electronic commerce research.  1 - 31. 

kexin su, siti ngayesah ab. hamid, che aniza che wel, qiangqiang du.  (2025).  mapping the intellectual landscape of corporate social irresponsibility: a bibliometric review and future research agenda .  - sage open.  1 - 19. 

kaukab abid azhar, che aniza che wel, siti ngayesah ab hamid.  (2025).  'they post, i scroll, i envy, i buy'—how social media influencers shape materialistic values and consumer behavior among young adults in malaysia.  - journal of theoretical and applied electronic commerce research.  1 - 22. 

meri indri hapsari, amin hanif mahmud, sri herianingrum, r. moh qudsi fauzy, siti ngayesah ab. hamid, arka prabaswara, lina mawaddatul masfiyah.  (2024).  antecedents of islamic welfare: productivity, education, and the financial aspect.  - international journal of islamic and middle eastern finance and management.  63-85. 

norhazimah che hassan, aisyah abdul-rahman, siti ngayesah ab. hamid & syajarul imna mohd amin.  (2024).  what factors affecting investment decision? the moderating role of fintech self-efficacy.  - plos one.  1-25. 

kaukab abid azhar, che aniza che wel, siti ngayesah ab hamid.  (2025).  trash talk: how malaysian zero waste influencers shape sustainable habits.  - paperasia.  9 - 21. 

qianwen liu, lokhmand hakim osman, zhongxing lian, che aniza che wel, siti ngayesah ab. hamid.  (2025).  from perception to purchase: how ai literacy shapes consumer decision in ai-generated sponsored vlogs products and services.  - theoretical and applied electronic commerce research.  1 - 31. 

khaira amalia fachrudin, syajarul imna mohd amin, siti ngayesah ab hamid, siti latifah s, muhammad arif lubis.  (2025).  which utaut elements drive mobile banking adoption in indonesia, despite security and trust concerns?.  - journal of ecohumanism.  682 - 693. 

kaukab abid azhar, che aniza che wel, siti ngayesah ab. hamid.  (2025).  the test of time: a longitudinal study of parasocial relationships with social media influencers .  - international journal of innovative research and scientific studies.  757 - 768. 

kaukab abid azhar, che aniza che wel, siti ngayesah ab hamid.  (2025).  'they post, i scroll, i envy, i buy'—how social media influencers shape materialistic values and consumer behavior among young adults in malaysia.  - journal of theoretical and applied electronic commerce research.  1 - 22. 

siti ngayesah ab hamid, hafizah omar zaki.  (2021).  cabaran penjenamaan dalam era pandemik.  - .  92-103. 

hafizah omar zaki, siti ngayesah ab hamid.  (2021).  isu pengiklanan semasa pandemik.  - .  104-112. 

zafie mohd makhbul, nor liza abdullah, fazilah mohamad hasun.  (2020).  cabaran covid-19 dalam pengurusan sektor pendidikan.  - .  147-156. 

mohd hizam hanafiah, mohd kamarulnizam abdullah, che aniza che wel, nor balkish zakaria, hamizah abd hamid, siti ngayesah ab hamid, nurul atasha jamaludin, noor aziah abdullah, ahmad el muhammady, farah aida ahmad nadzri, muhammad rashidibin wahab, liew siew leong.  (2025).  kajian penubuhan prison incorporated.  - .  . 

mohd hizam hanafiah, mohd kamarulnizam abdullah, che aniza che wel, nor balkish zakaria, hamizah abd hamid, siti ngayesah ab hamid, nurul atasha jamaludin. noor aziah ti abdullah, ahmad el-muhammady, farah aida ahmad nadzri, muhammad rashidi wahab, liew sien long.  (2025).  kajian penubuhan prison incorporated.  - .  . 

siti ngayesah ab hamid.  (2025).  pemasaran hijau dan 'greenwashing': realiti dan cabaran.  - majalah insan.  . 

norhazimah che hassan, aisyah abdul-rahman, syajarul imna mohd amin, siti ngayesah ab. hamid.  (2024).  pelaburan unit amanah patuh syariah di malaysia.  - .  . 

roshayati abdul hamid; norhafizah mohd esrakh; siti ngayesah ab hamid.  (2023).  bekerja dari rumah dan prestasi adaptif: autonomi kerja dan kepimpinan rendah hati sebagai penyederhana.  - jurnal pengurusan.  1-15. 

mohd hizam hanafiah, mohd kamarulnizam abdullah, che aniza che wel, nor balkish zakaria, hamizah abd hamid, siti ngayesah ab hamid, nurul atasha jamaludin, noor aziah abdullah, ahmad el muhammady, farah aida ahmad nadzri, muhammad rashidibin wahab, liew siew leong.  (2025).  kajian penubuhan prison incorporated.  - .  . 

mohd hizam hanafiah, mohd kamarulnizam abdullah, che aniza che wel, nor balkish zakaria, hamizah abd hamid, siti ngayesah ab hamid, nurul atasha jamaludin. noor aziah ti abdullah, ahmad el-muhammady, farah aida ahmad nadzri, muhammad rashidi wahab, liew sien long.  (2025).  kajian penubuhan prison incorporated.  - .  . 

che aniza che wel, kaukab abid azhar, siti ngyesah ab.hamid.  (2025).  “you really think this can be a career?” an interpretative phenomenological analysis of career transitions from traditional work to becoming a social media influencer: a malaysian perspective.  - agba's 2025 book of abstracts.  87 - 88. 

jingyi deng, che aniza che wel, siti ngayesah ab.hamid.  (2025).  understanding customer emotions in double deviation: a prisma-based systematic review.  - abga's 2025 books of abstracts.  91 - 92. 

siti ngayesah ab.hamid, che aniza che wel, roshayati abdul hamid.  (2025).  would controversial advertising leads to boycott? a malaysian perspective.  - agba's 2025 books of abstracts.  92 - 93.