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kaukab abid azhar, che aniza che wel, siti ngayesah ab hamid.  (2025).  'they post, i scroll, i envy, i buy'—how social media influencers shape materialistic values and consumer behavior among young adults in malaysia.  - journal of theoretical and applied electronic commerce research.  1 - 22. 

qianwen liu, lokhmand hakim osman, zhongxing lian, che aniza che wel, siti ngayesah ab. hamid.  (2025).  from perception to purchase: how ai literacy shapes consumer decision in ai-generated sponsored vlogs products and services.  - theoretical and applied electronic commerce research.  1 - 31. 

norhazimah che hassan, aisyah abdul-rahman, siti ngayesah ab. hamid & syajarul imna mohd amin.  (2024).  what factors affecting investment decision? the moderating role of fintech self-efficacy.  - plos one.  1-25. 

meri indri hapsari, amin hanif mahmud, sri herianingrum, r. moh qudsi fauzy, siti ngayesah ab. hamid, arka prabaswara, lina mawaddatul masfiyah.  (2024).  antecedents of islamic welfare: productivity, education, and the financial aspect.  - international journal of islamic and middle eastern finance and management.  63-85. 

aishath lahath, nor asiah omar, siti ngayesah ab. hamid, taslima jannat, abu hanifah ayob, syed shah alam, muhamad azrin nazri.  (2025).  the influence of the big five personality traits on impulse buying and wasting of palm oil-based foods.  - discover sustainability.  1 - 24. 

kaukab abid azhar, che aniza che wel, siti ngayesah ab hamid.  (2025).  trash talk: how malaysian zero waste influencers shape sustainable habits.  - paperasia.  9 - 21. 

khaira amalia fachrudin, syajarul imna mohd amin, siti ngayesah ab hamid, siti latifah s, muhammad arif lubis.  (2025).  which utaut elements drive mobile banking adoption in indonesia, despite security and trust concerns?.  - journal of ecohumanism.  682 - 693. 

kexin su, siti ngayesah ab. hamid, che aniza che wel, qiangqiang du.  (2025).  mapping the intellectual landscape of corporate social irresponsibility: a bibliometric review and future research agenda .  - sage open.  1 - 19. 

siti ngayesah ab hamid, d. kalaiarasi, aisyah abdul rahman, syajarul imna mohd amin.  (2025).  understanding personal loan repayment intentions: the role of financial literacy, attitudes, norms, and self-efficacy.  - social sciences & humanities open.  1 - 11. 

hafizah omar zaki, siti ngayesah ab hamid.  (2021).  isu pengiklanan semasa pandemik.  - .  104-112. 

siti ngayesah ab hamid, hafizah omar zaki.  (2021).  cabaran penjenamaan dalam era pandemik.  - .  92-103. 

zafie mohd makhbul, nor liza abdullah, fazilah mohamad hasun.  (2020).  cabaran covid-19 dalam pengurusan sektor pendidikan.  - .  147-156. 

mohd hizam hanafiah, mohd kamarulnizam abdullah, che aniza che wel, nor balkish zakaria, hamizah abd hamid, siti ngayesah ab hamid, nurul atasha jamaludin. noor aziah ti abdullah, ahmad el-muhammady, farah aida ahmad nadzri, muhammad rashidi wahab, liew sien long.  (2025).  kajian penubuhan prison incorporated.  - .  . 

mohd hizam hanafiah, mohd kamarulnizam abdullah, che aniza che wel, nor balkish zakaria, hamizah abd hamid, siti ngayesah ab hamid, nurul atasha jamaludin, noor aziah abdullah, ahmad el muhammady, farah aida ahmad nadzri, muhammad rashidibin wahab, liew siew leong.  (2025).  kajian penubuhan prison incorporated.  - .  . 

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norhazimah che hassan, aisyah abdul-rahman, syajarul imna mohd amin, siti ngayesah ab. hamid.  (2024).  pelaburan unit amanah patuh syariah di malaysia.  - .  . 

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che aniza che wel, kaukab abid azhar, siti ngyesah ab.hamid.  (2025).  “you really think this can be a career?” an interpretative phenomenological analysis of career transitions from traditional work to becoming a social media influencer: a malaysian perspective.  - agba's 2025 book of abstracts.  87 - 88. 

mohd hizam hanafiah, mohd kamarulnizam abdullah, che aniza che wel, nor balkish zakaria, hamizah abd hamid, siti ngayesah ab hamid, nurul atasha jamaludin. noor aziah ti abdullah, ahmad el-muhammady, farah aida ahmad nadzri, muhammad rashidi wahab, liew sien long.  (2025).  kajian penubuhan prison incorporated.  - .  . 

mohd hizam hanafiah, mohd kamarulnizam abdullah, che aniza che wel, nor balkish zakaria, hamizah abd hamid, siti ngayesah ab hamid, nurul atasha jamaludin, noor aziah abdullah, ahmad el muhammady, farah aida ahmad nadzri, muhammad rashidibin wahab, liew siew leong.  (2025).  kajian penubuhan prison incorporated.  - .  . 

siti ngayesah ab hamid.  (2025).  pemasaran hijau dan 'greenwashing': realiti dan cabaran.  - majalah insan.  . 

kaubab abid azhar, che aniza che wel, siti ngayesah ab. hamid.  (2025).  social comparison with influencers and the spending spiral: materialism, buying behaviour, and financial stress among malaysian young adults.  - the 16th asian academy of management international conference 2025 .  .