pensyarah universiti
pusat kajian perniagaan global & ekonomi digital (globde)
stephanie.chuahhw@ukm.edu.my
Kluster Kepakaran/ Cluster of Expertise :
Biografi/ Biography :
Dr. Chuah Hui Wen (Stephanie) is a Senior Lecturer in Marketing at the Faculty of Economics and Management (FEP), National University of Malaysia. Prior to this, she served as a Senior Lecturer and Associate Director at the Centre for Research and Innovation in Tourism (CRiT) at Taylor’s University. She has also worked as an Assistant Professor in the Department of Business Administration at Asia University, Taiwan, and as a visiting scholar at Hochschule Darmstadt – University of Applied Sciences, Germany.
Dr. Chuah received her Ph.D. in Technology Management and her Master’s in Marketing from Universiti Sains Malaysia. Her research interests include artificial intelligence and robotics, social media marketing, big data and machine learning, technology management, and consumer behavior. Dr. Chuah’s work has been published in top-tier journals, including the Journal of Business Research, Journal of Retailing and Consumer Services, International Journal of Contemporary Hospitality Management, Journal of Hospitality Marketing & Management, Internet Research, and Computers in Human Behavior, among others.
Dr. Chuah`s passion and dedication to research have earned her a place on Stanford/Elsevier`s World`s Top 2% Scientists List for both 2023 and 2024. She has also received several prestigious scholarly awards, including the Best Paper Award at the Council for Hospitality Management Education Annual Conference (CHME 2025), the 2022 Best Paper Award from the Journal of Hospitality and Tourism Management, the Young Service Researcher Award, and the Best Paper Award (2017) at the 8th International Research Symposium in Service Management (IRSSM-8).
zeyu chen, stephanie hui-wen chuah, kandappan balasubramanian . (2025). be smart, but not humanless? prioritizing the improvement of service attributes in smart hotels based on an online reviews-driven method. - sustainability. 1 - 22.
xi liang, stephanie hui-wen chuah, lisa tung. (2025). factors influencing consumers’ intention to purchase hotel products on douyin (tiktok): a comparison of business and leisure travelers. - journal of hospitality and tourism insights. 2253 - 2276.
stephanie hui-wen chuah, joaquim dias soeiro. (2025). when robot appearance and service style interact to influence customers’ willingness to pay: the mediating role of perceived restaurant quality. - international journal of hospitality management. 1 - 12.
liang xiaoxin, stephanie hui-wen chuah, victor wee eng lye. (2025). harnessing the power of social media marketing to transform the food industry in china . - . 23 - 48.
stephanie hui-wen chuah, faiz ruzman. (2025). public overwhelmed by hundreds of govt apps. - the sun. .
stephanie hui-wen chuah, joaquim dias soeiro. (2025). when robot appearance and service style interact to influence customers’ willingness to pay: the mediating role of perceived restaurant quality. - international journal of hospitality management. 1 - 12.
zeyu chen, stephanie hui-wen chuah, kandappan balasubramanian . (2025). be smart, but not humanless? prioritizing the improvement of service attributes in smart hotels based on an online reviews-driven method. - sustainability. 1 - 22.
zeyu chen, stephanie hui-wen chuah, kandappan balasubramanian . (2025). be smart, but not humanless? prioritizing the improvement of service attributes in smart hotels based on an online reviews-driven method. - sustainability. 1 - 22.
xi liang, stephanie hui-wen chuah, lisa tung. (2025). factors influencing consumers’ intention to purchase hotel products on douyin (tiktok): a comparison of business and leisure travelers. - journal of hospitality and tourism insights. 2253 - 2276.
stephanie hui-wen chuah, joaquim dias soeiro. (2025). when robot appearance and service style interact to influence customers’ willingness to pay: the mediating role of perceived restaurant quality. - international journal of hospitality management. 1 - 12.
kanapot kalnaovakul, kandappan balasubramanian, stephanie hui-wen chuah . (2025). service quality, customer sentiment and online ratings of beach hotels: an analysis of moderating factors. - journal of hospitality and tourism insights. 988 - 1009.
laing xiaoxin, victor wee eng lye, stephanie chuah hui-wen. (2024). gastronomic tourism: an integrated model for examining tourists’ intentions to revisit seafood destinations. - asia pacific journal of innovation in hospitality and tourism . 145 - 167.
liang xiaoxin, stephanie hui-wen chuah, victor wee eng lye. (2025). harnessing the power of social media marketing to transform the food industry in china . - . 23 - 48.
stephanie hui-wen chuah. (2025). towards an inclusive and equitable ai nation . - the sun. .
stephanie hui-wen chuah, faiz ruzman. (2025). public overwhelmed by hundreds of govt apps. - the sun. .
stephanie hui-wen chuah, ronan daniel. (2025). l’hôtel autonome, sans employés, a-t-il de l’avenir ?. - tom.travel. .
stephanie hui-wen chuah, faiz ruzman. (2025). reliance on foreign cloud providers poses risks. - the sun. .
stephanie hui-wen chuah & faiz ruzman. (2025). action taken to resolve nomad pass setbacks. - the sun. .