prof. madya dr. nik mohd hazrul bin nik hashim

pensyarah universiti

ukm-graduate school of business (ukm-gsb)

No. rasmi:
UKM : 03 8921 5555



   Biografi/ Biography :

  • Nik Mohd Hazrul Nik Hashim is an Associate Professor of Marketing at UKM-Graduate School of Business. He holds a PhD from the University of Melbourne and specializes in Product Innovation and Development. His primary research interests are in the areas of product innovation, packaging, product positioning, global product rollouts, and green marketing. Nik has published in leading international journals, including Journal of Retailing and Consumer Services, Review of Managerial Science, The Service Industries Journal, Journal of Relationship Marketing, International Journal of Emerging Markets, European Journal of International Management, and Renewable Energy.

  • nik mohd hazrul nik hashim, wang liyuan, zhang huaitao, zhu bo, zhao na, li han, shi wenyan, li luyao.  (2022).  technical report: new product development & market analysis (tesla bot optimus).  - 1-48. 

     

    nik mohd hazrul nik hashim, arjun dagarajan, dhiya syazana safra mohd. akhir, mohd nizam munakase, mohd fazrull azahar, thevendran s. dagarajan, han li.  (2022).  technical report: new product development & market analysis (pro edge).  - 1-41. 

     

    nik mohd hazrul nik hashim, shen tianlan, pan mengqin, wuhai, ma min, lu bingjie, lv xiafang, chang ning.  (2022).  technical report: new product development & market analysis (navigation aid ring).  - 1-16. 

     

    nik mohd hazrul nik hashim, siti maheerah mahmud ariff, dini tajudin, feng jingwei, em zhenhao, wong su hui.  (2022).  technical report: new product development & market analysis (fxmirror - virtual fitting solution).  - 1-31. 

     

    nik mohd hazrul nik hashim, gao yushan, huang zhao fu, li yifan, lei lianghui, zhuyuan.  (2022).  technical report: new product development & market analysis (body scan).  - 1-26. 

     

    perengki susanto, mohammad enamul hoque, nik mohd hazrul nik hashim, najeeb ullah shah, mohammad nur a. alam.  (2022).  moderating effects of perceived risk on the determinants outcome nexus of e-money behaviour.  - international journal of emerging markets.  530-549. 

     

    syed shah alam, nik hazrul nik hashim, mamunur rashid, nor asiah omar, nilufar ahsan, md daud ismail.  (2014).  small-scale households renewable energy usage intention: theoretical development and empirical settings.  - renewable energy.  255-263. 

     

    enamul hoque, nik mohd hazrul nik hashim, mohammed razzaque.  (2018).  effects of communication and financial concerns on banking attitude-behaviour relations.  - the service industries journal. 

     

    amin ansary, nik mohd hazrul nik hashim.  (2018).  brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth.  - review of managerial science. 

     

    nur jahan khan, mohammed abdur razzaque, nik mohd hazrul.  (2017).  intention of and commitment towards purchasing luxury products: a study of muslim consumers in malaysia.  - journal of islamic marketing.  476-495. 

     

    nik nur wahidah hashim, nadzirah ahmad basri, mugahed al-ezzi ahmad ezzi, nik mohd hazrul nik hashim.  (2022).  comparison of classifiers using robust features for depression detection on bahasa malaysia speech.  - international journal of artificial intelligence.  238-253. 

     

    perengki susanto, mohammad enamul hoque, nik mohd hazrul nik hashim, najeeb ullah shah, mohammad nur a. alam.  (2022).  moderating effects of perceived risk on the determinants outcome nexus of e-money behaviour.  - international journal of emerging markets.  530-549. 

     

    nik mohd hazrul nik hashim, yap hock ann, amin ansary, john antony xavier.  (2022).  contingent effects of decision-making and customer centricity on public-sector innovation success.  - journal of nonprofit and public sector marketing.  36-70. 

     

    sio hong tih, wan mohd hirwani wan hussain, nik mohd hazrul nik hashim.  (2019).  innovation and entrepreneurship bootcamp: a descriptive study assessing the effectiveness of entrepreneurship education.  - international journal of business and globalisation.  240-257. 

     

    mohammad enamul hoque, m. kabir hassan, nik mohd hazrul nik hashim, tarek zaher.  (2019).  factors affecting islamic banking behavioral intention: the moderating effects of customer marketing practices and financial consideration.  - journal of financial services marketing.  44-58. 

     

    donal r. lehmann, russell s. winer, shamsul baharin siahani, mohd kamal mohammad nor, azreen joanna abdul, nik hazrul nik hashim & syed shah alam.  (2010).  product management and strategy.  - 376. 

     

    nik hashim nik mustapha,nik mohd hazrul hashim.  (2009).  world sustainable development outlook 2009.  - 233. 

     

    nik mohd hazrul nik hashim, zafirah hanoum ahmad ariff.  (2019).  essential insights into consumerology and brands.  - 136. 

     

    donal r. lehmann, russell s. winer, shamsul baharin siahani, mohd kamal mohammad nor, azreen joanna abdul, nik hazrul nik hashim & syed shah alam.  (2010).  product management and strategy.  - 376. 

     

    nik mohd hazrul nik hashim, wang liyuan, zhang huaitao, zhu bo, zhao na, li han, shi wenyan, li luyao.  (2022).  technical report: new product development & market analysis (tesla bot optimus).  - 1-48. 

     

    nik mohd hazrul nik hashim, arjun dagarajan, dhiya syazana safra mohd. akhir, mohd nizam munakase, mohd fazrull azahar, thevendran s. dagarajan, han li.  (2022).  technical report: new product development & market analysis (pro edge).  - 1-41. 

     

    nik mohd hazrul nik hashim, shen tianlan, pan mengqin, wuhai, ma min, lu bingjie, lv xiafang, chang ning.  (2022).  technical report: new product development & market analysis (navigation aid ring).  - 1-16. 

     

    nik mohd hazrul nik hashim, jong hoei na, jessica omar, ma rong, muhammad fitri abdullah, yang heng, yang xiaorui.  (2022).  technical report: new product development & market analysis (xr cinematic glasses).  - 1-30. 

     

    nik mohd hazrul nik hashim, siti maheerah mahmud ariff, dini tajudin, feng jingwei, em zhenhao, wong su hui.  (2022).  technical report: new product development & market analysis (fxmirror - virtual fitting solution).  - 1-31.