na zhao, nik mohd hazrul nik hashim, nakaya kakuda, shuyang si .  (2025).  crafting global green consumption: the role of personality traits and experiential marketing in the beverage industry.  - journal of global information management.  1 - 30. 

zhao na, nik mohd hazrul nik hashim, nakaya kakuda, shuyang si.  (2025).  charging the soul: tailoring five experiential marketing dimensions to harness the appeal of electric vehicles for different psychological traits.  - technology in society .  1 - 14. 

kifayat nahiyan rafi, mohammad osman gani, nik mohd hazrul nik hashim, muhammad sabbir rahman, mohammad masukujjaman.  (2025).  the influence of 360-degree vr videos on tourism web usage behaviour: the role of web navigability and visual interface design quality.  - tourism review.  725 - 741. 

abdullah al mamun, farzana naznen, qing yang, mohd helmi ali, nik mohd hazrul nik hashim.  (2023).  modelling the significance of celebrity endorsement and consumer interest on attitude, purchase intention, and willingness to pay a premium price for green skincare products.  - heliyon.  1-16. 

perengki susanto, mohammad enamul hoque, nik mohd hazrul nik hashim, najeeb ullah shah, mohammad nur a. alam.  (2022).  moderating effects of perceived risk on the determinants outcome nexus of e-money behaviour.  - international journal of emerging markets.  530-549. 

nurul ain natrah jamaludin, nik mohd hazrul nik hashim.  (2025).  tasting emotions: how hedonic emotions, experience, and psychological traits amplify fine dining post-consumption behaviors.  - journal of sensory studies.  1 - 17. 

nik mohd hazrul nik hashim, nor rahimy khalid, suraya akmar mokhtaruddin, abdullah al mamun, mohammed abdur razzaque.  (2024).  innovative attributes, brand reputation and behavioral consequences in the clothing industry: the roles of self congruity and value consciousness.  - journal of fashion marketing and management: an international journal.  379-401. 

nik mohd hazrul nik hashim, amin ansary.  (2023).  international product rollout strategies and performance: the moderating effects of product innovativeness, order of entry, and firm size.  - european journal of international management.  369-399. 

enamul hoque, nik mohd hazrul nik hashim, mohammed razzaque.  (2018).  effects of communication and financial concerns on banking attitude-behaviour relations.  - the service industries journal.  . 

amin ansary, nik mohd hazrul nik hashim.  (2018).  brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth.  - review of managerial science.  . 

abidah saad, muhammad ridzuan abdul aziz, nik mohd hazrul nik hashim, nusrah samat.  (2025).  uncovering the hidden treasures of financial literacy: unearthing deep insights and trends with comprehensive bibliometrics.  - environment-behaviour proceedings journal.  99 - 108. 

muhammad ridzuan abdul aziz, abidah saad, nik mohd hazrul nik hashim, nusrah samat, and salwaty jamaludin.  (2025).  analysing the relationship between financial related factors and the adoption of private retirement scheme.  - environment-behaviour proceedings journal.  215 - 221. 

na zhao, nik mohd hazrul nik hashim, nakaya kakuda, shuyang si .  (2025).  crafting global green consumption: the role of personality traits and experiential marketing in the beverage industry.  - journal of global information management.  1 - 30. 

zhao na, nik mohd hazrul nik hashim, nakaya kakuda, shuyang si.  (2025).  charging the soul: tailoring five experiential marketing dimensions to harness the appeal of electric vehicles for different psychological traits.  - technology in society .  1 - 14. 

kifayat nahiyan rafi, mohammad osman gani, nik mohd hazrul nik hashim, muhammad sabbir rahman, mohammad masukujjaman.  (2025).  the influence of 360-degree vr videos on tourism web usage behaviour: the role of web navigability and visual interface design quality.  - tourism review.  725 - 741. 

ahmad azmi mohd ariffin, kifayat nahiyan rafi, nik mohd hazrul nik hashim, norzalita abd aziz.  (2026).  harnessing the power of marketing analytics for sustained competitive advantage: strategic market agility as a mediator.  - proceedings of data analytics and management.  409 - 418. 

ahmad azmi mohd ariffin, kifayat nahiyan rafi, nik mohd hazrul nik hashim, norzalita abd. aziz.  (2024).  marketing analytics for sustainable healthcare in society 5.0.  - .  142 - 154. 

nik hashim nik mustapha,nik mohd hazrul hashim.  (2009).  efficiency of health service in managing common diseases using data envelopment analysis.  - .  -. 

noradiva hamzah norlida hanim mohd salleh nik mohd hazrul nik hashim noorsakinah abdul wahab azmah binti ishak nik salimah binti nik abdullah.  (2025).  geran penyelidikan tabung derma perpustakaan geran penyelidikan tabung derma perpustakaan ukm.  - .  . 

nik mohd hazrul nik hashim, mohd nor zamri mat amin, nor liza abdullah, samruhaizad samian@samion.  (2020).  orientasi pasaran eksport dan prestasi eksport: satu kajian empirikal ke atas firma perabot di malaysia.  - jurnal pengurusan.  1-14. 

nik mohd hazrul nik hashim.  (2010).  memberi keutamaan kepada pelanggan.  - tawajjuh-buletin rasmi koperasi hati emas klang berhad (sudut ekonomi dan perniagaan).  . 

nik mohd hazrul nik hashim, ooi kim ee, see hui ern, yong siew hong, mok xiu yun.  (2025).  technical report (new product development & market analysis): nfc business card.  - .  . 

nik mohd hazrul nik hashim, muhammad raziq saiful bahari, mohamad faiz mohd yusof, muhammad shukri mohammad sahut, muhamad zamzuri zulkifli, muhammad hafizi kamaludin.  (2025).  technical report (new product development and market analysis): malaysia airlines cabin comfort and dining experience.  - .  . 

nik mohd hazrul nik hashim, zhang lu, liang minghua, mazexuan, yue runlei.  (2025).  technical report (new product development & market analysis).  - .  . 

nik mohd hazrul nik hashim, zheng sier, hu xiaomei, zhang ziao, xu huiting, yan xing, wang lan.  (2025).  technical report (new product development & market analysis): coke's papa.  - .  . 

nik mohd hazrul nik hashim, alina maatmann, maximilian schorp, nabil wereida .  (2025).  technical report (new product development & market analysis).  - .  .