pensyarah universiti
ukm-graduate school of business (ukm-gsb)
Biografi/ Biography :
Nik Mohd Hazrul Nik Hashim is an Associate Professor of Marketing at UKM-Graduate School of Business. He holds a PhD from the University of Melbourne and specializes in Product Innovation and Development. His primary research interests are in the areas of product innovation, packaging, product positioning, global product rollouts, and green marketing. Nik has published in leading international journals, including Journal of Retailing and Consumer Services, Review of Managerial Science, The Service Industries Journal, Journal of Relationship Marketing, International Journal of Emerging Markets, European Journal of International Management, and Renewable Energy.
nik mohd hazrul nik hashim, nor rahimy khalid, suraya akmar mokhtaruddin, abdullah al mamun, mohammed abdur razzaque. (2024). innovative attributes, brand reputation and behavioral consequences in the clothing industry: the roles of self congruity and value consciousness. - journal of fashion marketing and management: an international journal. 379-401.
khalilah abd hafiz, khairul anuar mohd ali, nik mohd hazrul nik hashim, mohd faizal hamzah. (2023). beautypreneurs brand, product attributes, and perceived brand image on purchase intention of colour cosmetic brands. - asian academy of management international conference 2023. 1-17.
nik mohd hazrul nik hashim, tan wei kang, tee mei kei, hanis liyana syakirah omar, erna smith epoi, li mengyuan, liang yuanyuan. (2023). technical report: new product development & market analysis (smart dyno wardrobe). - . 1-43.
nik mohd hazrul nik hashim, wang yang, sun xien, dong wenya, jiang shujun, zeng lijuan, tang hongliang. (2023). technical report: new product development & market analysis (roborock sweeping robot). - . 1-44.
nik mohd hazrul nik hashim, bai luyu, liu yang, xiong wenwei, xie siqi. (2023). technical report: new product development & market analysis (petwatch). - . 1-45.
abdullah al mamun, farzana naznen, qing yang, mohd helmi ali, nik mohd hazrul nik hashim. (2023). modelling the significance of celebrity endorsement and consumer interest on attitude, purchase intention, and willingness to pay a premium price for green skincare products. - heliyon. 1-16.
perengki susanto, mohammad enamul hoque, nik mohd hazrul nik hashim, najeeb ullah shah, mohammad nur a. alam. (2022). moderating effects of perceived risk on the determinants outcome nexus of e-money behaviour. - international journal of emerging markets. 530-549.
syed shah alam, nik hazrul nik hashim, mamunur rashid, nor asiah omar, nilufar ahsan, md daud ismail. (2014). small-scale households renewable energy usage intention: theoretical development and empirical settings. - renewable energy. 255-263.
nik mohd hazrul nik hashim, nor rahimy khalid, suraya akmar mokhtaruddin, abdullah al mamun, mohammed abdur razzaque. (2024). innovative attributes, brand reputation and behavioral consequences in the clothing industry: the roles of self congruity and value consciousness. - journal of fashion marketing and management: an international journal. 379-401.
nik mohd hazrul nik hashim, amin ansary. (2023). international product rollout strategies and performance: the moderating effects of product innovativeness, order of entry, and firm size. - european journal of international management. 369-399.
enamul hoque, nik mohd hazrul nik hashim, mohammed razzaque. (2018). effects of communication and financial concerns on banking attitude-behaviour relations. - the service industries journal. .
amin ansary, nik mohd hazrul nik hashim. (2018). brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth. - review of managerial science. .
nur jahan khan, mohammed abdur razzaque, nik mohd hazrul. (2017). intention of and commitment towards purchasing luxury products: a study of muslim consumers in malaysia. - journal of islamic marketing. 476-495.
nik mohd hazrul nik hashim, nor rahimy khalid, suraya akmar mokhtaruddin, abdullah al mamun, mohammed abdur razzaque. (2024). innovative attributes, brand reputation and behavioral consequences in the clothing industry: the roles of self congruity and value consciousness. - journal of fashion marketing and management: an international journal. 379-401.
najeeb ullah shah, nik mohd hazrul nik hashim, nor asiah omar. (2023). estimated prevalence of compulsive buying in malaysia: a socio-demographic analysis. - malaysian journal of consumer and family economics. 94-124.
nik mohd hazrul nik hashim, amin ansary. (2023). international product rollout strategies and performance: the moderating effects of product innovativeness, order of entry, and firm size. - european journal of international management. 369-399.
perengki susanto, mohammad enamul hoque, najeeb ullah shah, abdullah al mamun, nik mohd hazrul nik hashim, hendri andi mesta, nor liza abdullah. (2023). antecedents and consequences of a retailers price image:the moderating role of pricing strategy. - cogent business & management. 1-23.
perengki susanto, mohammad enamul hoque, najeeb ullah shah, abdullah al mamun, nik mohd hazrul nik hashim, hendri andi mesta, nor liza abdullah. (2023). antecedents and consequences of a retailers price image: the moderating role of pricing strategy. - cogent business & management. 1-24.
donal r. lehmann, russell s. winer, shamsul baharin siahani, mohd kamal mohammad nor, azreen joanna abdul, nik hazrul nik hashim & syed shah alam. (2010). product management and strategy. - . 376.
nik hashim nik mustapha,nik mohd hazrul hashim. (2009). world sustainable development outlook 2009. - . 233.
nik mohd hazrul nik hashim, zafirah hanoum ahmad ariff. (2019). essential insights into consumerology and brands. - . 136.
donal r. lehmann, russell s. winer, shamsul baharin siahani, mohd kamal mohammad nor, azreen joanna abdul, nik hazrul nik hashim & syed shah alam. (2010). product management and strategy. - . 376.
nik mohd hazrul nik hashim, tan wei kang, tee mei kei, hanis liyana syakirah omar, erna smith epoi, li mengyuan, liang yuanyuan. (2023). technical report: new product development & market analysis (smart dyno wardrobe). - . 1-43.
nik mohd hazrul nik hashim, wang yang, sun xien, dong wenya, jiang shujun, zeng lijuan, tang hongliang. (2023). technical report: new product development & market analysis (roborock sweeping robot). - . 1-44.
nik mohd hazrul nik hashim, bai luyu, liu yang, xiong wenwei, xie siqi. (2023). technical report: new product development & market analysis (petwatch). - . 1-45.
nik mohd hazrul nik hashim, shao zefeng, guo haiyan, tu le, yang ziyang, duan lutao, wang lu. (2023). technical report: new product development & market analysis (nanoleaf shapes ex). - . 1-37.
nik mohd hazrul nik hashim, yu yifei, ma huizhui, wang yang, chenyirui, hao puwen, yin yilong, wu xuan. (2023). technical report: new product development & market analysis (nanny robot). - . 1-43.