Biografi/ Biography :
Maizatul Haizan Mahbob is a senior lecturer at the Center for Media and Communication Studies, Faculty of Social Sciences and Humanities, UKM. Her areas of expertise are development communication and organizational communication. Her research interest are acceptance of innovation and behavioral communication.
Behavioral communication is an important aspect of development communication and organizational communication. Something related to the acceptance of new things whether communicated through campaign, advocacy and enforcement through social media or conventional media, requires awareness, change of attitude and subsequently translated through behavioral change. Awareness involves cognitive and affective attributes that are intertwined to achieve change in behavior.
Maizatul Haizan Mahbob has a background in political science (B.A. in Political Sciences) from Universiti Kebangsaan Malaysia, human resource development (M.Sc in HRD) from Universiti Putra Malaysia and communication (PhD in Communication) from Universiti Sains Malaysia. These three fields of knowledge are related to persuasion, motivation and communication, that makes her specializes in behavioral communications that can be applied across multiple fields such as political communication, health communication, development communication as well as organizational communication.
asma md. isa, wan amizah wan mahmud, maizatul haizan mahbob, muhammad adnan pitchan, hasrul hashim, sharifah yuliana syed ali hanafiah, aidawati abd rahman. (2026). viewing habits, mental health and online cinema in digital age: a bibliometric analysis . - journal of advanced research in applied sciences and engineering technology. 151 - 167.
noor afzaliza nazira ibrahim, maizatul haizan mahbob, ahmad muhaimin adam malek, sarah safiya azhar sham, aisyah anuar, mia allisya muhammad najib, alisya amirulbahri, nazri kahar. (2025). the impact of influencer culture on children. - international journal of research and innovation in social science (ijrrss). 3030 - 3035.
maizatul haizan mahbob, mawar safei, suzana mohd. hoesni. (2025). cerpen sebagai wadah komunikasi emosi dan spiritual: tinjauan terhadap penulisan kreatif remaja. - jurnal komunikasi. 143 - 161.
jianan wang, normah binti mustaffa, maizatul haizan binti mahbob. (2025). the impact of visual communication in packaging design on consumer purchase behaviour: a case-based analysis. - international journal of instructional cases. 1 - 24.
noorzihidayah md noor, maizatul haizan mahbob, mohd azul mohamad salleh. (2024). usefulness and ease of use of e-learning towards the effectiveness of training and development programs for civil servants. - journal of electrical systems. 1646-1652.
mohd sufiean hassan, maizatul haizan mahbob & siti nurshahidah sah allam. (2020). analisis psikometrik literasi media baharu dan pemantapan integriti penyertaan politik golongan muda. - jurnal komunikasi: malaysian journal of communication. 143-166.
maizatul haizan mahbob, nik anis syakira megat ali, wan idros wan sulaiman, wan amizah wan mahmud. (2019). komunikasi strategik dan peranannya untuk mewujudkan komunikasi berkesan dalam organisasi. - jurnal komunikasi. 48-66.
maizatul haizan mahbob, wan idros wan sulaiman, wan amizah wan mahmud. (2019). pengaruh komunikasi strategik ke atas keberkesanan penyampaian mesej. - malaysian journal of communication. 246-262.
maizatul haizan mahbob, noor afzaliza nazira ibrahim. (2017). kecerdasan emosi, komunikasi non-verbal, keterampilan peribadi para pekerja dalam konteks komunikasi keorganisasian. - jurnal komunikasi: malaysian journal of communication. 368-382.
khadijah alavi dan maizatul haizan mahbob. (2017). komunikasi berkesan dengan warga emas: daripada perspektif intervensi kerja sosial. - jurnal komunikasi (malaysian journal of communication). 21-37.
noor afzaliza nazira ibrahim, maizatul haizan mahbob, ahmad muhaimin adam malek, sarah safiya azhar sham, aisyah anuar, mia allisya muhammad najib, alisya amirulbahri, nazri kahar. (2025). the impact of influencer culture on children. - international journal of research and innovation in social science (ijrrss). 3030 - 3035.
maizatul haizan mahbob, mawar safei, suzana mohd. hoesni. (2025). cerpen sebagai wadah komunikasi emosi dan spiritual: tinjauan terhadap penulisan kreatif remaja. - jurnal komunikasi. 143 - 161.
jianan wang, normah binti mustaffa, maizatul haizan binti mahbob. (2025). the impact of visual communication in packaging design on consumer purchase behaviour: a case-based analysis. - international journal of instructional cases. 1 - 24.
nurzakira afnee zakaria, maizatul haizan mahbob, md rozalafri johori. (2024). pembentukan instrumen pengukuran perancangan strategik: pendekatan analisis faktor penerokaan. - jurnal komunikasi: malaysian journal of communication. 168 - 185.
rendra widyatama, maizatul haizan mahbob. (2024). the potential hazards of fake accounts and buzzer behaviour on deliberative democracy. - jurnal komunikasi: malaysian journal of communication. 324-341.
mohd. yusof abdullah, noor rahamah abu bakar, maizatul haizan mahbob. (2012). student`s participation in classroom: what motivates them to speak up?. - procedia social and behavioral sciences - artsedu 2012. .
mohd. yusof abdullah, noor rahamah abu bakar & maizatul haizan mahbob. (2012). the dynamics of student particapation in classroom: observation on level and forms of participation. - procedia social and behavioral sciences - ukm teaching and learning congress 2011. .
wan idros wan sulaiman, maizatul haizan mahbob, arina anis azlan. (2011). learning outside the classroom : effects on student concentration and interest.. - kongres pengajaran dan pembelajaran ukm, 2010; tanjung keling, melaka (procedia social and behavioral science). .
haizum ruzanna sahar, maizatul haizan mahbob, wan amizah wan mahmud. (2023). komunikasi dan penerimaan ekonomi digital dalam kalangan pks bumiputera. - . 84-96.
maizatul haizan mahbob, mohd syafiq rashid. (2023). dari e-kerajaan kepada m-kerajaan: penerimaan aplikasi mysejahtera dalam pembudayaan norma baharu. - . 61-83.
noorzihidayah md noor, maizatul haizan mahbob, mohd azul mohamad salleh. (2023). akomodasi dan adaptasi penggunaan teknologi digital sebagai budaya kerja baharu sektor awam. - . 50-60.
maizatul haizan mahbob, noorzihidayah md noor. (2023). peranan komunikasi dalam perubahan sosial. - . 11-31.
maizatul haizan mahbob. (2021). teori tingkah laku terancang. - . 27-42.
maizatul haizan mahbob, mawar safei, suzana mohd. hoesni. (2025). cerpen sebagai wadah komunikasi emosi dan spiritual: tinjauan terhadap penulisan kreatif remaja. - jurnal komunikasi. 143 - 161.
nurzakira afnee zakaria, maizatul haizan mahbob, md rozalafri johori. (2024). pembentukan instrumen pengukuran perancangan strategik: pendekatan analisis faktor penerokaan. - jurnal komunikasi: malaysian journal of communication. 168 - 185.
mawar safei, maizatul haizan mahbob, suzana mohd hoesni. (2024). penulisan kreatif sebagai kaedah regulasi emosi dan pembentukan kecerdasan spiritual dalam kalangan mahasiswa. - akademika: journal of southeast asia social sciences and humanities. 498 - 514.
hazlin falina rosli, maizatul haizan mahbob. (2024). peranan media dan komunikasi sebagai agen masyarakat inklusif oku. - . .
shariffah hanim syed ismail, maizatul haizan mahbob. (2024). kecerdasan emosi terhadap prestasi kerja pegawai penguat kuasa: kajian semasa pandemik covid-19. - malaysian journal of social sciences and humanities. 1-20.
wan amizah binti wan mahmud;normah bt. mustaffa;maizatul haizan binti mahbob;muhammad adnan bin pitchan;shahrul nazmi bin sannusi. (2021). applying behavioural insights to reduce the spread of fake news in malaysia. - . .
maizatul haizan binti mahbob;wan ros @ wan idros bin wan sulaiman;wan amizah binti wan mahmud. (2020). amalan komunikasi strategik dalam konteks penyampaian mesej dalam kalangan kakitangan ktmb. - . .
wan amizah wan mahmud, normah mustaffa, maizatul haizan mahbob, shahrul nazmi sannusi, muhammad adnan pitchan, ng yung shuang. (2020). penerapan kefahaman tingkahlaku bagi mengurangkan penyebaran berita palsu di malaysia. - . 1-235.
maizatul haizan mahbob & wan idros wan sulaiman. (2017). kpi to high? how far do academic staff members of ukm accept their kpi determination. - buletin faseh. 36-37.
maizatul haizan mahbob. (2017). communicating performance for organizational excellence. - impact. 18.
| Geran / Grant | Kolaborator / Collaborator | Status |
|---|---|---|
| REFORMASI SISTEM SARAAN DALAM MENINGKATKAN PRODUKTIVITI DAN PENYAMPAIAN PERKHIDMATAN AWAM: PERBANDINGAN MALAYSIA DAN INDONESIA | institut pemerintahan dalam negeri, bandung | 66.5% (2025-01-01 sehingga 2025-12-31) |