prof. dr. nor asiah binti omar

pensyarah universiti

pusat kajian penciptaan nilai & kesejahteraan insan (insan)



   Biografi/ Biography :

  • I am an Associate Professor of Marketing at the Faculty of Economics and Management, Universiti Kebangsaan Malaysia. Prior to joining UKM, I served as a Senior Lecturer in Marketing, University Tun Abdul Razak, Malaysia. I have several years of experience in the retail industry before joining the academic profession in 1999. I received my Ph.D. in Relationship Marketing from University Technology Mara, Malaysia (UiTM) and currently, I teach Marketing related courses and innovation at the undergraduate and postgraduate levels. My main research focus is consumer behavior, branding, value co-creation, small and medium-sized enterprise (SMEs), and service marketing. My research work has appeared in several academic journals which include The Service Industry Journal, Journal of Food Products Marketing, Renewable Energy, International Journal of Retail and Distribution Management, Journal of Islamic Marketing, and Journal of Business Economics and Management, Journal of Relationship Marketing, Measuring Business Excellence and UKM Journal of Management. I have also authored several books and book chapters relating to retail marketing. I have collaborated with reputable companies from various disciplines of business through various consultancy projects. To date, my consulting experience includes research conducted for companies such as Majlis Amanah Rakyat (MARA), Rural Capital Bhd, Malaysia Innovation Foundation (YIM), and Asian Institute of Finance. Besides, consultancy works, I am actively involved in various research grants ranging from short term grants, research university (RU) grants, MRUN, FRGS, up to externally funded research grants like the MARA Research Grant Scheme (SGPM).

  • lim xin jean;nor asiah binti omar.  (2024).  does retail type matter? consumer responses to channel integration in omni-channel retailing.  -

     

    siti ngayesah binti ab. hamid;farhana binti sidek;nor asiah binti omar;wye chung khain.  (2024).  forming a sustainable model of consumer’s palm oil-based food consumption, and food waste management among different personality traits and generations in malaysia..  -

     

    hafizah binti omar zaki;nor asiah binti omar;syaima`binti adznan;nurul atasha binti jamaludin.  (2024).  the impact of coloured social media advertising on gen alpha’s intention to purchase.  -

     

    syed shah alam, mohammad masukujjaman, md shohel sayeed, nor asiah omar, abu hanifah ayob, wan mohd hirwani wan hussain.  (2023).  modeling consumers usage intention of augmented reality in online buying context: empirical setting with measurement development.  - journal of global marketing.  1-24. 

     

    md. nur e-alam siddique, shifa mohd nor, zizah che senik, nor asiah omar.  (2023).  social and environmental sustainability through sustainable banking practices: a critical analysis.  - 29th international sustainable development research society (isdrs) 2023.  258. 

     

    syed shah alam, mohammad masukujjaman, zafir khan mohamed makhbul, mohd helmi ali, nor asiah omar, abu bakkar siddik.  (2023).  impulsive hotel consumption intention in live streaming e-commerce settings: moderating role of impulsive consumption tendency using two-stage sem.  - international journal of hospitality management.  1-13. 

     

    norizzati bahsri, zaleha yazid, zafir mohamed makhbul, nor asiah omar.  (2023).  systematic literature review on the factors affecting the well-being of entrepreneurs in malaysian smes.  - sage open.  1-13. 

     

    md. nur ealam siddique, shifa mohd nor, zizah che senik, nor asiah omar.  (2023).  corporate social responsibility as the pathway to sustainable banking: a systematic literature review.  - sustainability.  1-19. 

     

    rong hou, xu ye, hafizah omar zaki, nor asiah omar.  (2023).  marketing decision support system based on data mining technology.  - applied sciences.  1-14. 

     

    taslima jannat, syed shah alam, yi hui ho, nor asiah omar, chieh yu lin.  (2022).  can corporate ethics programs reduce unethical behavior threat appraisal or coping appraisal.  - journal of business ethics.  37-53. 

     

    nor asiah omar, ahmad sabri kassim, syed shah alam, zuraidah zainol.  (2021).  perceived retailer innovativeness and brand equity: mediation of consumer engagement.  - the service industries journal.  355-381. 

     

    syed s. alam, chieh-yu lin, maisarah ahmad, nor asiah omar, mohd helmi ali.  (2019).  factors affecting energy-efficient household products buying intention: empirical study.  - environmental and climate technologies.  84-97. 

     

    nor asiah omar, najeeb ullah shah, norhafizah abu hasan, mohd helmi ali.  (2019).  the influence of self-efficacy, motivation, and independence on students entrepreneurial intentions.  - journal of nusantara studies (jonus).  1-28. 

     

    nor asiah omar, muhamad azrin nazri, zuraidah zainol, mohd helmi, syed shah alam.  (2019).  perceived severity on halal violation: csr and consumer boycott.  - south east asian journal of management.  183-200. 

     

    syadiyah abdul shukor, nor asiah omar.  (2019).  susceptibility to interpersonal influence among young adult muslims.  - journal of nusantara studies.  247-264. 

     

    syed shah alam, mohammad masukujjaman, zafir khan mohamed makhbul, mohd helmi ali, nor asiah omar, abu bakkar siddik.  (2023).  impulsive hotel consumption intention in live streaming e-commerce settings: moderating role of impulsive consumption tendency using two-stage sem.  - international journal of hospitality management.  1-13. 

     

    najeeb ullah shah, nik mohd hazrul nik hashim, nor asiah omar.  (2023).  estimated prevalence of compulsive buying in malaysia: a socio-demographic analysis.  - malaysian journal of consumer and family economics.  94-124. 

     

    rong hou, xu ye, hafizah omar zaki, nor asiah omar.  (2023).  marketing decision support system based on data mining technology.  - applied sciences.  1-14. 

     

    syed shah alam, mohammad masukujjaman, md shohel sayeed, nor asiah omar, abu hanifah ayob, wan mohd hirwani wan hussain.  (2023).  modeling consumers usage intention of augmented reality in online buying context: empirical setting with measurement development.  - journal of global marketing.  1-24. 

     

    nor asiah omar, aishath lahath, rifelly dewi astuti, nurul atasha jamaludin, syed shah alam.  (2023).  the mediating role of attitude in the relationship between the extrinsic and intrinsic attributes of japanese frozen foods and consumers intention to purchase them evidence from malaysia.  - the south east asian journal of management.  98-129. 

     

    nor asiah omar, aishath lahath.  (2023).  exploring the influence of affect on food waste: do social media usage matters?.  - 2023 ieee international symposium on technology in society (istas) proceedings.  43-50. 

     

    muhamad azrin nazri, kalsom abd wahab, nor asiah omar.  (2014).  the influence of entrepreneurship orientation, market orientation and corporate social responsibility towards takaful agency business performance in malaysia.  - 7th annual conference of the euromed academy of business the future of entrepreneurship. kristiansand, norway, 18 to19 september 2014.  2154. 

     

    nor asiah omar, muhamad azrin nazri, yusof muhamad kasim.  (2014).  the impact of relational dynamics towards malaysias higher education offerings in china.  - 7th annual conference of the euromed academy of business, kristiansand norway.  2158. 

     

    nor asiah omar.  (2020).  impak covid 19 terhadap insan.  - 10. 

     

    nor asiah omar, muhamad azrin nazri.  (2019).  shariah governance and assurance in islamic financial sectors.  - 20. 

     

    nor asiah omar, che aniza che wel, suhaily mohd ramly, muhamad azrin nazri.  (2019).  sustainable in retail business through retention strategies.  - 91. 

     

    muhamad azrin nazri, nor asiah omar.  (2019).  shariah governance and assurance in islamic financial sectors.  - 13. 

     

    nor asiah omar, suhaily mohd ramly, muhamad azrin nazri.  (2018).  the dilemma and the key to loyalty program success.  - 104. 

     

    syed shah alam, mohd helmi ali, nor asiah omar, wan mohd hirwani wan hussain.  (2021).  research anthology on e-commerce adoption, models, and applications for modern business.  - 15. 

     

    muhamad azrin nazri, nor asiah omar.  (2021).  responding to covid 19 pandemic case studies on managing organisation in crisis.  - 12. 

     

    nor asiah omar, nadzirah rosli.  (2021).  pengaruh revolusi industri 4.0 dan generasi milenial terhadap pekerjaan masa hadapan.  - 15. 

     

    nor asiah omar, nadzirah rosli.  (2021).  leadership in a wave of change.  - 12. 

     

    nor asiah omar.  (2020).  impak covid 19 terhadap insan.  - 10. 

     

    nor asiah omar, che aniza che wel, suhaily mohd ramly, muhamad azrin nazri.  (2019).  sustainable in retail business through retention strategies.  - 91. 

     

    nor asiah omar, suhaily mohd ramly, muhamad azrin nazri.  (2018).  the dilemma and the key to loyalty program success.  - 104. 

     

    ruzita abdul rahim, nor liza abdullah, hawati janor, noreha halid dan nor asiah omar (penyunting).  (2009).  buku abstrak business management seminar 2009.  - buku abstrak business management seminar 2009. 

     

    siti ngayesah binti ab. hamid;farhana binti sidek;nor asiah binti omar;wye chung khain.  (2024).  forming a sustainable model of consumer’s palm oil-based food consumption, and food waste management among different personality traits and generations in malaysia..  -

     

    hafizah binti omar zaki;nor asiah binti omar;syaima`binti adznan;nurul atasha binti jamaludin.  (2024).  the impact of coloured social media advertising on gen alpha’s intention to purchase.  -

     

    lim xin jean;nor asiah binti omar.  (2024).  does retail type matter? consumer responses to channel integration in omni-channel retailing.  -

     

    aishath lahath, nor asiah omar.  (2023).  mindful eating: exploring palm oil-based food consumption and waste.  - majalah insan.  18-20. 

     

    elaina rose johar, nadzirah rosli, nor asiah omar.  (2023).  how to achieve business resilience: adhering to the sustainable development goals.  - majalah insan.  9-11.