le zhang, hafizah omar zaki, sharizal hashim, nor asiah omar.  (2025).  the role of personalization and emotional attachment in privacy calculus: an empirical study of intelligent voice assistant.  - asia pacific journal of marketing and logistics.  3113 - 3129. 

ziliang zhao , nor asiah omar, hafizah omar zaki.  (2025).  appraisal factors of sustainable purchase intentions in online shopping platform context: pls-sem with theory extensions.  - journal of retailing and consumer services.  1 - 10. 

sri rahayu hijrah hati, yusniza kamarulzaman, nor asiah omar.  (2024).  has the pandemic altered luxury consumption and marketing? a sectoral and thematic analysis.  - international journal of consumer studies.  1 - 23. 

xu ye, rong hou, shihan wang, nor asiah omar.  (2024).  social media, relationship marketing and corporate esg performance.  - finance research letters.  1 - 7. 

norizzati bahsri, zaleha yazid, zafir mohamed makhbul, nor asiah omar.  (2023).  systematic literature review on the factors affecting the well-being of entrepreneurs in malaysian smes.  - sage open.  1-13. 

taslima jannat, nor asiah omar, zizah che senik, abu hanifah ayob, abdullah al mamun, md. shamshul arefin, sri rahayu hijrah hati.  (2025).  people perceptions and coping strategies during the covid-19 pandemic: a phenomenological-longitudinal study in bangladesh.  - omega: journal of death and dying.  2260 - 2282. 

nor asiah omar, ahmad sabri kassim, syed shah alam, zuraidah zainol.  (2021).  perceived retailer innovativeness and brand equity: mediation of consumer engagement.  - the service industries journal.  355-381. 

syadiyah abdul shukor, nor asiah omar.  (2019).  susceptibility to interpersonal influence among young adult muslims.  - journal of nusantara studies.  247-264. 

syed s. alam, chieh-yu lin, maisarah ahmad, nor asiah omar, mohd helmi ali.  (2019).  factors affecting energy-efficient household products buying intention: empirical study.  - environmental and climate technologies.  84-97. 

nor asiah omar, najeeb ullah shah, norhafizah abu hasan, mohd helmi ali.  (2019).  the influence of self-efficacy, motivation, and independence on students entrepreneurial intentions.  - journal of nusantara studies (jonus).  1-28. 

le zhang, hafizah omar zaki, sharizal hashim, nor asiah omar.  (2025).  the role of personalization and emotional attachment in privacy calculus: an empirical study of intelligent voice assistant.  - asia pacific journal of marketing and logistics.  3113 - 3129. 

le zhang, hafizah omar zaki, sharizal hashim, nor asiah omar.  (2025).  hi siri: does autonomy affect consumers’ attachment to voice assistant? .  - asia pacific journal of information systems.  268 - 288. 

ziliang zhao , nor asiah omar, hafizah omar zaki.  (2025).  appraisal factors of sustainable purchase intentions in online shopping platform context: pls-sem with theory extensions.  - journal of retailing and consumer services.  1 - 10. 

nor asiah omar , nur aqilah hazirah mohd anim , taslima jannat , muhamad azrin nazri , syed shah alam, hafizah omar zaki.  (2025).  does ethnocentrism work? evaluating the effect of airlines service recovery strategies on airline brand equity.  - cogent business & management.  1 - 28. 

syed shah alam, mohammad masukujjaman, zafir khan mohamed makhbul, mohd helmi ali, ismail ahmad, nor asiah omar.  (2025).  negative and positive antecedents of intention to resume hotel consumption in new normal settings in malaysia: insight from three psychological theories.  - journal of tourism futures.  38 - 61. 

nor asiah omar, aishath lahath.  (2023).  exploring the influence of affect on food waste: do social media usage matters?.  - 2023 ieee international symposium on technology in society (istas) proceedings.  43-50. 

nor asiah omar, muhamad azrin nazri, yusof muhamad kasim.  (2014).  the impact of relational dynamics towards malaysias higher education offerings in china.  - 7th annual conference of the euromed academy of business, kristiansand norway.  2158. 

muhamad azrin nazri, kalsom abd wahab, nor asiah omar.  (2014).  the influence of entrepreneurship orientation, market orientation and corporate social responsibility towards takaful agency business performance in malaysia .  - 7th annual conference of the euromed academy of business the future of entrepreneurship. kristiansand, norway, 18 to19 september 2014.  2154. 

syed shah alam, mohd helmi ali, nor asiah omar, wan mohd hirwani wan hussain.  (2021).  customer satisfaction in online shopping in growing markets: an empirical study.  - .  1878-1892. 

muhamad azrin nazri, nor asiah omar.  (2021).  finding light at the end of the channel.  - .  175-187. 

nor asiah omar, nadzirah rosli.  (2021).  market leaders: anticipating the new norm in consumer behaviour during the pandemic.  - .  85-97. 

nor asiah omar, nadzirah rosli.  (2021).  transformasi digital dalam pemasaran: pemadanan graduan dengan keperluan bidang pemasaran.  - .  132-147. 

nor asiah omar.  (2020).  impak covid 19 terhadap gelagat pengguna.  - .  156-165. 

md daud bin ismail;imran ho bin abdullah @ ho yee beng;doris padmini a/p s. selvaratnam;zaleha binti yazid;nor asiah binti omar;mohamed yusoff bin mohd nor.  (2021).  university strategic engagement as interconnectedness: intensity and relevance.  - .  . 

nor asiah omar, nadzirah rosli.  (2021).  transformasi digital dalam pemasaran: pemadanan graduan dengan keperluan bidang pemasaran.  - .  132-147. 

nor asiah omar.  (2020).  impak covid 19 terhadap gelagat pengguna.  - .  156-165. 

nor asiah omar, noor hasni juhdi, rosilah hassan, radin siti aishah radin a. rahman..  (2018).  mengalakkan kecenderungan pelajar terhadap keusahawanan melalui literasi digital, penggunaan ict dan kecekapan kendiri dalam kalangan pelajar universiti.  - jurnal personalia pelajar.  . 

nor asiah omar.  (2016).  laporan luar penilai akademik.  - .  1-8. 

hafizah binti omar zaki;nor asiah binti omar;syaima`binti adznan;nurul atasha binti jamaludin.  (2024).  the impact of coloured social media advertising on gen alpha’s intention to purchase.  - .  . 

lim xin jean;nor asiah binti omar.  (2024).  does retail type matter? consumer responses to channel integration in omni-channel retailing.  - .  . 

siti ngayesah binti ab. hamid;farhana binti sidek;nor asiah binti omar;wye chung khain.  (2024).  forming a sustainable model of consumer’s palm oil-based food consumption, and food waste management among different personality traits and generations in malaysia..  - .  . 

elaina rose johar, nadzirah rosli, nor asiah omar.  (2023).  how to achieve business resilience: adhering to the sustainable development goals.  - majalah insan.  9-11. 

nadzirah rosli, elaina rose johar, nor asiah omar.  (2023).  we can change the world! the future is in our hands: packaging as a means of achieving the sustainable development goals.  - majalah insan.  15-17.