prof. dr. nor asiah binti omar

pensyarah universiti

pusat kajian penciptaan nilai & kesejahteraan insan (insan)

No. Telefon Rasmi :  60389213737

No. rasmi:
UKM : 03 8921 5555



   Biografi/ Biography :

  • I am an Associate Professor of Marketing at the Faculty of Economics and Management, Universiti Kebangsaan Malaysia. Prior to joining UKM, I served as a Senior Lecturer in Marketing, University Tun Abdul Razak, Malaysia. I have several years of experience in the retail industry before joining the academic profession in 1999. I received my Ph.D. in Relationship Marketing from University Technology Mara, Malaysia (UiTM) and currently, I teach Marketing related courses and innovation at the undergraduate and postgraduate levels. My main research focus is consumer behavior, branding, value co-creation, small and medium-sized enterprise (SMEs), and service marketing. My research work has appeared in several academic journals which include The Service Industry Journal, Journal of Food Products Marketing, Renewable Energy, International Journal of Retail and Distribution Management, Journal of Islamic Marketing, and Journal of Business Economics and Management, Journal of Relationship Marketing, Measuring Business Excellence and UKM Journal of Management. I have also authored several books and book chapters relating to retail marketing. I have collaborated with reputable companies from various disciplines of business through various consultancy projects. To date, my consulting experience includes research conducted for companies such as Majlis Amanah Rakyat (MARA), Rural Capital Bhd, Malaysia Innovation Foundation (YIM), and Asian Institute of Finance. Besides, consultancy works, I am actively involved in various research grants ranging from short term grants, research university (RU) grants, MRUN, FRGS, up to externally funded research grants like the MARA Research Grant Scheme (SGPM).

  • abu h. ayob, nor asiah omar, zafir mohamed makhbul, taslima jannat.  (2022).  diversity, culture, and membership in social organisations.  - international journal of happiness and development.  91-106. 

     

    syed shah alam, mohammad masukujjaman , chieh-yu lin , nor asiah omar ,meng na, abdullah sanusi othman.  (2022).  factors affecting photo voltaic solar energy usage intention in rural households in bangladesh: a structural equation modelling approach.  - environmental and climate technologies.  276-293. 

     

    taslima jannat, syed shah alam, yi-hui ho, nor asiah omar, chieh-yu lin.  (2022).  can corporate ethics programs reduce unethical behavior? threat appraisal or coping appraisal.  - journal of business ethics.  37-53. 

     

    taslima jannat, syed shah alam, yi hui ho, nor asiah omar, chieh yu lin.  (2022).  can corporate ethics programs reduce unethical behavior threat appraisal or coping appraisal.  - journal of business ethics.  37-53. 

     

    mohd helmi ali, mohammad iranmanesh, kim hua tan, suhaiza zailani, nor asiah omar.  (2022).  impact of supply chain integration on halal food supply chain integrity and food quality performance.  - journal of islamic marketing.  1515-1534. 

     

    taslima jannat, syed shah alam, yi hui ho, nor asiah omar, chieh yu lin.  (2022).  can corporate ethics programs reduce unethical behavior threat appraisal or coping appraisal.  - journal of business ethics.  37-53. 

     

    taslima jannat, syed shah alam, yi-hui ho, nor asiah omar, chieh-yu lin.  (2022).  can corporate ethics programs reduce unethical behavior? threat appraisal or coping appraisal.  - journal of business ethics.  37-53. 

     

    nor asiah omar, hasnan md. aris, muhamad azrin nazri, taslima jannat, syed shah alam.  (2022).  does the relationship marketing orientation of an entrepreneur support agency improve performance? evidence from small and medium size enterprises in malaysia.  - plos one.  1-24. 

     

    the panic buying behavior of consumers during the covid-19 pandemic: examining the influences of uncertainty, perceptions of severity, perceptions of scarcity, and anxiety.  (2021).  the panic buying behavior of consumers during the covid-19 pandemic: examining the influences of uncertainty, perceptions of severity, perceptions of scarcity, and anxiety.  - journal of retailing and consumer services.  1-12. 

     

    aishath lahath, nor asiah omar, mohd helmi ali, ming-lang tseng, zaleha yazid.  (2021).  exploring food waste during the covid-19 pandemic among malaysian consumers: the effect of social media, neuroticism, and impulse buying on food waste.  - sustainable production and consumption.  519-531. 

     

    nor asiah omar, ahmad sabri kassim, syed shah alam, zuraidah zainol.  (2021).  perceived retailer innovativeness and brand equity: mediation of consumer engagement.  - the service industries journal.  355-381. 

     

    syed s. alam, chieh-yu lin, maisarah ahmad, nor asiah omar, mohd helmi ali.  (2019).  factors affecting energy-efficient household products buying intention: empirical study.  - environmental and climate technologies.  84-97. 

     

    nor asiah omar, najeeb ullah shah, norhafizah abu hasan, mohd helmi ali.  (2019).  the influence of self-efficacy, motivation, and independence on students entrepreneurial intentions.  - journal of nusantara studies (jonus).  1-28. 

     

    nor asiah omar, muhamad azrin nazri, zuraidah zainol, mohd helmi, syed shah alam.  (2019).  perceived severity on halal violation: csr and consumer boycott.  - south east asian journal of management.  183-200. 

     

    syadiyah abdul shukor, nor asiah omar.  (2019).  susceptibility to interpersonal influence among young adult muslims.  - journal of nusantara studies.  247-264. 

     

    taslima jannat, syed shah alam, yi hui ho, nor asiah omar, chieh yu lin.  (2022).  can corporate ethics programs reduce unethical behavior threat appraisal or coping appraisal.  - journal of business ethics.  37-53. 

     

    xu ye, shimin huang, rong hou, nor asiah omar.  (2022).  the influence of online festival marketing on consumers irrational consumption from the perspective of communication ceremony taking tmalls double eleven as an example.  - journal of management information and decision sciences.  1-11. 

     

    mohd helmi ali, mohammad iranmanesh, kim hua tan, suhaiza zailani, nor asiah omar.  (2022).  impact of supply chain integration on halal food supply chain integrity and food quality performance.  - journal of islamic marketing.  1515-1534. 

     

    nor asiah omar, hasnan md. aris, muhamad azrin nazri, taslima jannat, syed shah alam.  (2022).  does the relationship marketing orientation of an entrepreneur support agency improve performance? evidence from small and medium size enterprises in malaysia.  - plos one.  1-24. 

     

    abu h ayob, siti daleela mohd wahid, nor asiah omar.  (2022).  does personality influence the frequency of online purchase behavior?.  - international journal of online marketing.  1-15. 

     

    nor asiah omar, muhamad azrin nazri, yusof muhamad kasim.  (2014).  the impact of relational dynamics towards malaysias higher education offerings in china.  - 7th annual conference of the euromed academy of business, kristiansand norway.  2158. 

     

    muhamad azrin nazri, kalsom abd wahab, nor asiah omar.  (2014).  the influence of entrepreneurship orientation, market orientation and corporate social responsibility towards takaful agency business performance in malaysia.  - 7th annual conference of the euromed academy of business the future of entrepreneurship. kristiansand, norway, 18 to19 september 2014.  2154. 

     

    nor asiah omar.  (2020).  impak covid 19 terhadap insan.  - 10. 

     

    nor asiah omar, muhamad azrin nazri.  (2019).  shariah governance and assurance in islamic financial sectors.  - 20. 

     

    nor asiah omar, che aniza che wel, suhaily mohd ramly, muhamad azrin nazri.  (2019).  sustainable in retail business through retention strategies.  - 91. 

     

    muhamad azrin nazri, nor asiah omar.  (2019).  shariah governance and assurance in islamic financial sectors.  - 13. 

     

    nor asiah omar, suhaily mohd ramly, muhamad azrin nazri.  (2018).  the dilemma and the key to loyalty program success.  - 104. 

     

    syed shah alam, mohd helmi ali, nor asiah omar, wan mohd hirwani wan hussain.  (2021).  research anthology on e-commerce adoption, models, and applications for modern business.  - 15. 

     

    muhamad azrin nazri, nor asiah omar.  (2021).  responding to covid 19 pandemic case studies on managing organisation in crisis.  - 12. 

     

    nor asiah omar, nadzirah rosli.  (2021).  pengaruh revolusi industri 4.0 dan generasi milenial terhadap pekerjaan masa hadapan.  - 15. 

     

    nor asiah omar, nadzirah rosli.  (2021).  leadership in a wave of change.  - 12. 

     

    nor asiah omar.  (2020).  impak covid 19 terhadap insan.  - 10. 

     

    nor asiah omar, che aniza che wel, suhaily mohd ramly, muhamad azrin nazri.  (2019).  sustainable in retail business through retention strategies.  - 91. 

     

    nor asiah omar, suhaily mohd ramly, muhamad azrin nazri.  (2018).  the dilemma and the key to loyalty program success.  - 104. 

     

    ruzita abdul rahim, nor liza abdullah, hawati janor, noreha halid dan nor asiah omar (penyunting).  (2009).  buku abstrak business management seminar 2009.  - buku abstrak business management seminar 2009. 

     

    mariani binti abd majid;nor asiah binti omar.  (2022).  the intention to use internet banking between islamic and conventional bank consumers.  -

     

    nor asiah binti omar;latifah binti amin.  (2022).  framing supporting agency strategic relational model for triple bottom line sustainability of bumiputera digital entrepreneurs .  -

     

    nor asiah binti omar;azhar bin ahmad;abu hanifah bin ayob;noor hasni binti juhdi.  (2022).  dynamic analysis of human computer interaction and digital assistance features for digital transformation strategy of crowdfunding in malaysia.  -

     

    md daud bin ismail;imran ho bin abdullah @ ho yee beng;doris padmini a/p s. selvaratnam;zaleha binti yazid;nor asiah binti omar;mohamed yusoff bin mohd nor.  (2021).  university strategic engagement as interconnectedness: intensity and relevance.  -

     

    wye chung khain, nor asiah omar.  (2021).  potential research opportunities from existing data bank.  - 1-17.