prof. dr. nor asiah binti omar

pensyarah universiti

pusat kajian penciptaan nilai & kesejahteraan insan (insan)

No. sambungan :  60389213737

No. rasmi:
UKM : 03 8921 5555



   Biografi/ Biography :

  • I am an Associate Professor of Marketing at the Faculty of Economics and Management, Universiti Kebangsaan Malaysia. Prior to joining UKM, I served as a Senior Lecturer in Marketing, University Tun Abdul Razak, Malaysia. I have several years of experience in the retail industry before joining the academic profession in 1999. I received my Ph.D. in Relationship Marketing from University Technology Mara, Malaysia (UiTM) and currently, I teach Marketing related courses and innovation at the undergraduate and postgraduate levels. My main research focus is consumer behavior, branding, value co-creation, small and medium-sized enterprise (SMEs), and service marketing. My research work has appeared in several academic journals which include The Service Industry Journal, Journal of Food Products Marketing, Renewable Energy, International Journal of Retail and Distribution Management, Journal of Islamic Marketing, and Journal of Business Economics and Management, Journal of Relationship Marketing, Measuring Business Excellence and UKM Journal of Management. I have also authored several books and book chapters relating to retail marketing. I have collaborated with reputable companies from various disciplines of business through various consultancy projects. To date, my consulting experience includes research conducted for companies such as Majlis Amanah Rakyat (MARA), Rural Capital Bhd, Malaysia Innovation Foundation (YIM), and Asian Institute of Finance. Besides, consultancy works, I am actively involved in various research grants ranging from short term grants, research university (RU) grants, MRUN, FRGS, up to externally funded research grants like the MARA Research Grant Scheme (SGPM).

  • xu ye, shimin huang, rong hou, nor asiah omar.  (2022).  the influence of online festival marketing on consumers irrational consumption from the perspective of communication ceremony taking tmalls double eleven as an example.  - journal of management information and decision sciences.  1-11. 

     

    taslima jannat, syed shah alam, yi hui ho, nor asiah omar, chieh yu lin.  (2022).  can corporate ethics programs reduce unethical behavior threat appraisal or coping appraisal.  - journal of business ethics.  37-53. 

     

    syed shah alam, chieh-yu lin, mohd helmi ali, nor asiah omar, mohammad masukujjaman.  (2021).  working adults` buying intention through online social network: an empirical study in malaysia.  - international journal of technology and human interaction.  92-116. 

     

    muhamad azrin nazri, azreen jihan che mohd hashim, nur ainna ramli, nor asiah omar.  (2021).  what influence consumer to purchase muslim made homecare products.  - 3rd international halal management conference (ihmc 2021).  166-168. 

     

    nor asiah omar, ahmad sabri kassim, syed shah alam, zuraidah zainol.  (2021).  perceived retailer innovativeness and brand equity: mediation of consumer engagement.  - the service industries journal.  355-381. 

     

    taslima jannat, syed shah alam, yi hui ho, nor asiah omar, chieh yu lin.  (2022).  can corporate ethics programs reduce unethical behavior threat appraisal or coping appraisal.  - journal of business ethics.  37-53. 

     

    muhammad adzran che mustapa, mohamed faizal noor batcha, latifah amin, ahmad firdhaus arham, zurina mahadi, noor ashikin mohamed yusoff, mashitoh yaacob, nor asiah omar, wan hirwani wan hussain.  (2021).  farmers' attitudes towards gm crops and their predictors.  - journal of the science of food and agriculture.  5457-5468. 

     

    nor asiah omar, nor liza abdullah, zuraidah zainol, muhamad azrin nazri.  (2021).  consumers responsiveness towards contaminated canned sardine in malaysia: does perceived severity matter.  - food control.  1-9. 

     

    aishath lahath, nor asiah omar, mohd helmi ali, ming-lang tseng, zaleha yazid.  (2021).  exploring food waste during the covid-19 pandemic among malaysian consumers: the effect of social media, neuroticism, and impulse buying on food waste.  - sustainable production and consumption.  519-531. 

     

    the panic buying behavior of consumers during the covid-19 pandemic: examining the influences of uncertainty, perceptions of severity, perceptions of scarcity, and anxiety.  (2021).  the panic buying behavior of consumers during the covid-19 pandemic: examining the influences of uncertainty, perceptions of severity, perceptions of scarcity, and anxiety.  - journal of retailing and consumer services.  1-12. 

     

    nor asiah omar, ahmad sabri kassim, syed shah alam, zuraidah zainol.  (2021).  perceived retailer innovativeness and brand equity: mediation of consumer engagement.  - the service industries journal.  355-381. 

     

    syed s. alam, chieh-yu lin, maisarah ahmad, nor asiah omar, mohd helmi ali.  (2019).  factors affecting energy-efficient household products buying intention: empirical study.  - environmental and climate technologies.  84-97. 

     

    nor asiah omar, najeeb ullah shah, norhafizah abu hasan, mohd helmi ali.  (2019).  the influence of self-efficacy, motivation, and independence on students entrepreneurial intentions.  - journal of nusantara studies (jonus).  1-28. 

     

    nor asiah omar, muhamad azrin nazri, zuraidah zainol, mohd helmi, syed shah alam.  (2019).  perceived severity on halal violation: csr and consumer boycott.  - south east asian journal of management.  183-200. 

     

    syadiyah abdul shukor, nor asiah omar.  (2019).  susceptibility to interpersonal influence among young adult muslims.  - journal of nusantara studies.  247-264. 

     

    xu ye, shimin huang, rong hou, nor asiah omar.  (2022).  the influence of online festival marketing on consumers irrational consumption from the perspective of communication ceremony taking tmalls double eleven as an example.  - journal of management information and decision sciences.  1-11. 

     

    taslima jannat, syed shah alam, yi hui ho, nor asiah omar, chieh yu lin.  (2022).  can corporate ethics programs reduce unethical behavior threat appraisal or coping appraisal.  - journal of business ethics.  37-53. 

     

    nor asiah omar, ahmad sabri kassim, syed shah alam, zuraidah zainol.  (2021).  perceived retailer innovativeness and brand equity: mediation of consumer engagement.  - the service industries journal.  355-381. 

     

    syed shah alam, chieh-yu lin, mohd helmi ali, nor asiah omar, mohammad masukujjaman.  (2021).  working adults` buying intention through online social network: an empirical study in malaysia.  - international journal of technology and human interaction.  92-116. 

     

    aishath lahath, nor asiah omar, mohd helmi ali, ming-lang tseng, zaleha yazid.  (2021).  exploring food waste during the covid-19 pandemic among malaysian consumers: the effect of social media, neuroticism, and impulse buying on food waste.  - sustainable production and consumption.  519-531. 

     

    nor asiah omar, muhamad azrin nazri, yusof muhamad kasim.  (2014).  the impact of relational dynamics towards malaysias higher education offerings in china.  - 7th annual conference of the euromed academy of business, kristiansand norway.  2158. 

     

    muhamad azrin nazri, kalsom abd wahab, nor asiah omar.  (2014).  the influence of entrepreneurship orientation, market orientation and corporate social responsibility towards takaful agency business performance in malaysia.  - 7th annual conference of the euromed academy of business the future of entrepreneurship. kristiansand, norway, 18 to19 september 2014.  2154. 

     

    nor asiah omar.  (2020).  impak covid 19 terhadap insan.  - 10. 

     

    nor asiah omar, muhamad azrin nazri.  (2019).  shariah governance and assurance in islamic financial sectors.  - 20. 

     

    nor asiah omar, che aniza che wel, suhaily mohd ramly, muhamad azrin nazri.  (2019).  sustainable in retail business through retention strategies.  - 91. 

     

    muhamad azrin nazri, nor asiah omar.  (2019).  shariah governance and assurance in islamic financial sectors.  - 13. 

     

    nor asiah omar, suhaily mohd ramly, muhamad azrin nazri.  (2018).  the dilemma and the key to loyalty program success.  - 104. 

     

    syed shah alam, mohd helmi ali, nor asiah omar, wan mohd hirwani wan hussain.  (2021).  research anthology on e-commerce adoption, models, and applications for modern business.  - 15. 

     

    muhamad azrin nazri, nor asiah omar.  (2021).  responding to covid 19 pandemic case studies on managing organisation in crisis.  - 12. 

     

    nor asiah omar, nadzirah rosli.  (2021).  pengaruh revolusi industri 4.0 dan generasi milenial terhadap pekerjaan masa hadapan.  - 15. 

     

    nor asiah omar, nadzirah rosli.  (2021).  leadership in a wave of change.  - 12. 

     

    nor asiah omar.  (2020).  impak covid 19 terhadap insan.  - 10. 

     

    nor asiah omar, che aniza che wel, suhaily mohd ramly, muhamad azrin nazri.  (2019).  sustainable in retail business through retention strategies.  - 91. 

     

    nor asiah omar, suhaily mohd ramly, muhamad azrin nazri.  (2018).  the dilemma and the key to loyalty program success.  - 104. 

     

    ruzita abdul rahim, nor liza abdullah, hawati janor, noreha halid dan nor asiah omar (penyunting).  (2009).  buku abstrak business management seminar 2009.  - buku abstrak business management seminar 2009. 

     

    md daud bin ismail;imran ho bin abdullah @ ho yee beng;doris padmini a/p s. selvaratnam;zaleha binti yazid;nor asiah binti omar;mohamed yusoff bin mohd nor.  (2021).  university strategic engagement as interconnectedness: intensity and relevance.  -

     

    wye chung khain, nor asiah omar.  (2021).  potential research opportunities from existing data bank.  - 1-17. 

     

    nor asiah omar, nor liza abdullah, mad nasir shamsudin, nitty kamarulzaman, ungke fatimag ungke zainal abidin, norida mazlan.  (2020).  advancing sustainable agriculture for production of safe, quality and affordable food project 4: impacts of food safety practices and initiatives on food business supply chain.  - program penyelidikan di bawah skim mrun-lrgs.  1-30. 

     

    nor asiah binti omar;rosilah binti hassan;noor hasni binti juhdi;radin siti aishah binti radin a rahman.  (2019).  an analysis of self-determined learning methods, student preparation, and motivation among ukm undergraduate students :entrepreneurship course effectiveness.  -

     

    nor asiah omar.  (2019).  get halal stamp and go global.  - new straits times.