prof. dr. nor asiah binti omar

pensyarah universiti

pusat kajian penciptaan nilai & kesejahteraan insan (insan)

 norasiah@ukm.edu.my

No. sambungan :  60389213737

No. rasmi:
UKM : 03 8921 5555



   Biografi/ Biography :

  • I am an Associate Professor of Marketing at the Faculty of Economics and Management, Universiti Kebangsaan Malaysia. Prior to joining UKM, I served as a Senior Lecturer in Marketing, University Tun Abdul Razak, Malaysia. I have several years of experience in the retail industry before joining the academic profession in 1999. I received my Ph.D. in Relationship Marketing from University Technology Mara, Malaysia (UiTM) and currently, I teach Marketing related courses and innovation at the undergraduate and postgraduate levels. My main research focus is consumer behavior, branding, value co-creation, small and medium-sized enterprise (SMEs), and service marketing. My research work has appeared in several academic journals which include The Service Industry Journal, Journal of Food Products Marketing, Renewable Energy, International Journal of Retail and Distribution Management, Journal of Islamic Marketing, and Journal of Business Economics and Management, Journal of Relationship Marketing, Measuring Business Excellence and UKM Journal of Management. I have also authored several books and book chapters relating to retail marketing. I have collaborated with reputable companies from various disciplines of business through various consultancy projects. To date, my consulting experience includes research conducted for companies such as Majlis Amanah Rakyat (MARA), Rural Capital Bhd, Malaysia Innovation Foundation (YIM), and Asian Institute of Finance. Besides, consultancy works, I am actively involved in various research grants ranging from short term grants, research university (RU) grants, MRUN, FRGS, up to externally funded research grants like the MARA Research Grant Scheme (SGPM).

  • nor asiah omar, ahmad sabri kassim, syed shah alam, zuraidah zainol.  (2021).  perceived retailer innovativeness and brand equity: mediation of consumer engagement.  - the service industries journal.  355-381. 

     

    taslima jannat, nor asiah omar, syed shah alam.  (2021).  is deception an antecedent for employees cognitive appraisal processes and unethical behavior.  - etikonomi.  153-168. 

     

    nor asiah omar, ahmad sabri kassim, muhamad azrin nazri, noor hasni juhdi.  (2021).  the effect of retailers perceived service innovation and value co-creation behavior on smes brand equity.  - journal of environmental treatment techniques.  65-71. 

     

    muhamad azrin nazri, nor asiah omar, suhaily mohd ramly, siti ngayesah ab hamid, azreen jihan che mohd hashim.  (2021).  analysis the influence of perceived scarcity, negative feelings, and status consumption on food waste among consumers.  - journal of environmental treatment techniques.  33-36. 

     

    nor asiah omar, nor liza abdullah, zuraidah zainol, muhamad azrin nazri.  (2021).  consumers responsiveness towards contaminated canned sardine in malaysia: does perceived severity matter.  - food control.  1-9. 

     

    nor asiah omar, nor liza abdullah, zuraidah zainol, muhamad azrin nazri.  (2021).  consumers responsiveness towards contaminated canned sardine in malaysia: does perceived severity matter.  - food control.  1-9. 

     

    the panic buying behavior of consumers during the covid-19 pandemic: examining the influences of uncertainty, perceptions of severity, perceptions of scarcity, and anxiety.  (2021).  the panic buying behavior of consumers during the covid-19 pandemic: examining the influences of uncertainty, perceptions of severity, perceptions of scarcity, and anxiety.  - journal of retailing and consumer services.  1-12. 

     

    muhamad azrin nazri, nor asiah omar, aini aman, abu hanifah ayob, nur ainna ramli.  (2020).  corporate social responsibility and business performance in takaful agencies: the moderating role of objective environment.  - sustainability.  1-18. 

     

    syed shah alam, maisarah ahmad, yi hui ho, nor asiah omar, chieh yu lin.  (2020).  applying an extended theory of planned behavior to sustainable food consumption.  - sustainability.  1-14. 

     

    syed shah alam, nik hazrul nik hashim, mamunur rashid, nor asiah omar, nilufar ahsan, md daud ismail.  (2014).  small-scale households renewable energy usage intention: theoretical development and empirical settings.  - renewable energy.  255-263. 

     

    nor asiah omar, ahmad sabri kassim, syed shah alam, zuraidah zainol.  (2021).  perceived retailer innovativeness and brand equity: mediation of consumer engagement.  - the service industries journal.  355-381. 

     

    syed s. alam, chieh-yu lin, maisarah ahmad, nor asiah omar, mohd helmi ali.  (2019).  factors affecting energy-efficient household products buying intention: empirical study.  - environmental and climate technologies.  84-97. 

     

    nor asiah omar, najeeb ullah shah, norhafizah abu hasan, mohd helmi ali.  (2019).  the influence of self-efficacy, motivation, and independence on students entrepreneurial intentions.  - journal of nusantara studies (jonus).  1-28. 

     

    nor asiah omar, muhamad azrin nazri, zuraidah zainol, mohd helmi, syed shah alam.  (2019).  perceived severity on halal violation: csr and consumer boycott.  - south east asian journal of management.  183-200. 

     

    syadiyah abdul shukor, nor asiah omar.  (2019).  susceptibility to interpersonal influence among young adult muslims.  - journal of nusantara studies.  247-264. 

     

    nor asiah omar, muhamad azrin nazri, yusof muhamad kasim.  (2014).  the impact of relational dynamics towards malaysias higher education offerings in china.  - 7th annual conference of the euromed academy of business, kristiansand norway.  2158. 

     

    muhamad azrin nazri, kalsom abd wahab, nor asiah omar.  (2014).  the influence of entrepreneurship orientation, market orientation and corporate social responsibility towards takaful agency business performance in malaysia.  - 7th annual conference of the euromed academy of business the future of entrepreneurship. kristiansand, norway, 18 to19 september 2014.  2154. 

     

    nor asiah omar.  (2020).  impak covid 19 terhadap insan.  - 10. 

     

    nor asiah omar, muhamad azrin nazri.  (2019).  shariah governance and assurance in islamic financial sectors.  - 20. 

     

    nor asiah omar, che aniza che wel, suhaily mohd ramly, muhamad azrin nazri.  (2019).  sustainable in retail business through retention strategies.  - 91. 

     

    muhamad azrin nazri, nor asiah omar.  (2019).  shariah governance and assurance in islamic financial sectors.  - 13. 

     

    nor asiah omar, suhaily mohd ramly, muhamad azrin nazri.  (2018).  the dilemma and the key to loyalty program success.  - 104. 

     

    nor asiah omar.  (2020).  impak covid 19 terhadap insan.  - 10. 

     

    muhamad azrin nazri, nor asiah omar.  (2019).  shariah governance and assurance in islamic financial sectors.  - 13. 

     

    nor asiah omar, muhamad azrin nazri.  (2019).  shariah governance and assurance in islamic financial sectors.  - 20. 

     

    muhamad azrin nazri, nor asiah omar.  (2018).  islamic entrepreneurship.  - 17. 

     

    nor asiah omar, muhamad azrin nazri, zizah che senik.  (2009).  service management and marketing:studies in malaysia.  - 69-105. 

     

    nor asiah omar, che aniza che wel, suhaily mohd ramly, muhamad azrin nazri.  (2019).  sustainable in retail business through retention strategies.  - 91. 

     

    nor asiah omar, suhaily mohd ramly, muhamad azrin nazri.  (2018).  the dilemma and the key to loyalty program success.  - 104. 

     

    ruzita abdul rahim, nor liza abdullah, hawati janor, noreha halid dan nor asiah omar (penyunting).  (2009).  buku abstrak business management seminar 2009.  - buku abstrak business management seminar 2009. 

     

    md daud bin ismail;imran ho bin abdullah @ ho yee beng;doris padmini a/p s. selvaratnam;zaleha binti yazid;nor asiah binti omar;mohamed yusoff bin mohd nor.  (2021).  university strategic engagement as interconnectedness: intensity and relevance.  -

     

    nor asiah omar, nor liza abdullah, mad nasir shamsudin, nitty kamarulzaman, ungke fatimag ungke zainal abidin, norida mazlan.  (2020).  advancing sustainable agriculture for production of safe, quality and affordable food project 4: impacts of food safety practices and initiatives on food business supply chain.  - program penyelidikan di bawah skim mrun-lrgs.  1-30. 

     

    nur aqilah hazirah mohd anim, nor asiah omar.  (2019).  the impact of gamification on contributors trust in community based crowdfunding context.  - 13th asian academy of management international conference 2019 (aamc 2019).  1-16. 

     

    nor asiah binti omar;rosilah binti hassan;noor hasni binti juhdi;radin siti aishah binti radin a rahman.  (2019).  an analysis of self-determined learning methods, student preparation, and motivation among ukm undergraduate students :entrepreneurship course effectiveness.  -

     

    nor asiah omar.  (2019).  get halal stamp and go global.  - new straits times.