pensyarah universiti
ukm-graduate school of business (ukm-gsb)
eita@ukm.edu.my
Kluster Kepakaran/ Cluster of Expertise :
Transformasi Sosial dan Ekonomi,
Biografi/ Biography :
Norzalita Aziz currently serves as Professor of Marketing and RHB-UKM Endowment Chair Manager at Universiti Kebangsaan Malaysia (UKM). She brings to academia a solid foundation of industry experience, having spent six years in the corporate sector, where she specialised in marketing and corporate communications within a diversified conglomerate. Throughout her academic career at UKM, Norzalita has held several strategic leadership and administrative roles. These include serving as Director of Corporate Communication and Marketing at the university level, Head of MBA Programs, and Head of Industry and Community Partnerships at the UKM Graduate School of Business (UKM-GSB). She has also contributed to institutional development as an Associate Fellow at the Centre for Entrepreneurship and SME Development (CESMED) and the Institute for Environment and Development (LESTARI). Her academic engagements extend internationally. She was appointed as a Visiting Professor in the Department of Marketing at Sultan Qaboos University, Oman, and later served as a Visiting Consultant in the Department of Sustainable Tourism and Regional Development at the German University of Technology, affiliated with RWTH Aachen University. Her research is grounded in both academic rigor and industry relevance. Her areas of expertise include services marketing—particularly in tourism and hospitality—sustainable marketing, digital and e-marketing, consumer behaviour, and entrepreneurship. She has forged collaborations with prominent institutions such as Newcastle University, Australia, INSEAD Business School, Melbourne Business School, Hamburg University of Technology and government agencies in Sri Lanka and Nigeria. In addition, she has worked with various regional and international universities, including Universitas Malang, Universitas Palangkaraya, Guangdong University of Finance and Economics, Guangdong Ocean University, Sarjah University, Taif University, and Ibaraki University, as well as local partners such as UUM, UTM, Taylor’s Uni
ahmad azmi mohd ariffin, kifayat nahiyan rafi, nik mohd hazrul nik hashim, norzalita abd aziz. (2026). harnessing the power of marketing analytics for sustained competitive advantage: strategic market agility as a mediator. - proceedings of data analytics and management. 409 - 418.
norzalita abd aziz, saif ahmed, rasheedul haque, sayeeduz zafar qazi , abdul rahman bin s senathirajah . (2025). deciphering international students' choices: push-pull dynamics and necessary condition analysis in malaysian university selection. - international journal of knowledge management. 1 - 34.
ahmed h. alsharif, salmi mohd isa, nor zafir md salleh, norzalita abd aziz, safwan marwin abdul murad. (2025). exploring the nexus of over-tourism: causes, consequences, and mitigation strategies. - journal of tourism and services. 99 - 142.
suryo hadi wira prabowo, norzalita abdul aziz, safwan marwin bin abdul murad. (2025). social media communication & information adoption: an implication of luxury accommodation consumption behavior among consumers. - journal of information systems engineering and management. 153 - 168.
saif ahmed, norzalita abd aziz. (2025). impact of ai on customer experience in video streaming services: a focus on personalization and trust. - international journal of human–computer interaction. 7726 - 7745.
saif ahmed, norzalita abd aziz. (2025). impact of ai on customer experience in video streaming services: a focus on personalization and trust. - international journal of human–computer interaction. 7726 - 7745.
abdullah al mamun, mohammad nurul hassan reza, qing yang, norzalita abd aziz. (2025). dynamic capabilities in action: the synergy of big data analytics, supply chain ambidexterity, green supply chain and firm performance. - journal of enterprise information management. 636 - 659.
mohima akther, mohammad nurul hassan reza, abdullah al mamun, norzalita abd aziz, marvello yang. (2025). modelling the mass adoption potentials of fashion-augmented reality among the young consumers: evidence from an emerging economy. - journal of fashion marketing and management: an international journal. 459 - 479.
saif ahmed, ayesha akter sumi, norzalita abd aziz. (2025). exploring multi-religious perspective of artificial intelligence. - theology and science . 104 - 128.
xinyue lyu, abdullah al mamun, qing yang, norzalita abd aziz. (2024). social entrepreneurial intention among university students in china. - scientific reports. 1-20.
norzalita abd aziz, fei long. (2022). to travel, or not to travel? the impacts of travel constraints and perceived travel risk on travel intention among malaysian tourists amid the covid-19.. - journal of consumer behaviour. 352-362.
abdul hafaz ngah, abdul halim m, rahimi, serge gabarre, nor ida fatihah che saifulizam, norzalita abd aziz, heesup han. (2021). voluntourism sustainability: a case of malaysian east coast island destinations. - asia pacific journal of tourism research. 1364-1385.
abdul hafaz nagah, ramayah thurasamy, norzalita abd aziz, mohd helmi ali, mohd imran khan. (2019). modelling the adoption of halal warehousing services among halal pharmaceutical & cosmetic manufacturers. - journal of sustanibility science and management. 1-14.
norzalita abd aziz, hafaz ngah. (2019). the effect of self expressive value and perceived value on malaysian cosmetic brand loyalty: the mediating role of brand identification & word of mouth. - asia-pacific management accounting journal. 151-177.
norzalita a. aziz, nor asiah omar. (2013). exploring the effect of internet marketing orientation, learning orientation and market orientation on innovativeness and performance: sme (exporters) perspectives. - journal of business economics and management. 14(1):S257-278.
suryo hadi wira prabowo, norzalita abdul aziz, safwan marwin bin abdul murad. (2025). social media communication & information adoption: an implication of luxury accommodation consumption behavior among consumers. - journal of information systems engineering and management. 153 - 168.
abdullah al mamun, mohammad nurul hassan reza, qing yang, norzalita abd aziz. (2025). dynamic capabilities in action: the synergy of big data analytics, supply chain ambidexterity, green supply chain and firm performance. - journal of enterprise information management. 636 - 659.
mohima akther, mohammad nurul hassan reza, abdullah al mamun, norzalita abd aziz, marvello yang. (2025). modelling the mass adoption potentials of fashion-augmented reality among the young consumers: evidence from an emerging economy. - journal of fashion marketing and management: an international journal. 459 - 479.
saif ahmed, ayesha akter sumi, norzalita abd aziz. (2025). exploring multi-religious perspective of artificial intelligence. - theology and science . 104 - 128.
norzalita abd aziz, saif ahmed, rasheedul haque, sayeeduz zafar qazi , abdul rahman bin s senathirajah . (2025). deciphering international students' choices: push-pull dynamics and necessary condition analysis in malaysian university selection. - international journal of knowledge management. 1 - 34.
ahmad azmi mohd ariffin, kifayat nahiyan rafi, nik mohd hazrul nik hashim, norzalita abd aziz. (2026). harnessing the power of marketing analytics for sustained competitive advantage: strategic market agility as a mediator. - proceedings of data analytics and management. 409 - 418.
norzalita abd aziz , long fei. (2020). examining the moderating effect of past travel satisfaction on revisit intention: a case of chinese tourists visiting malaysia. - 36th ibima conference proceeding. 1-14.
norzalita abd aziz, long fei, muhammad luqman khalil. (2020). big data analytics capability and firm performance in the tourism and hospitality industry: a conceptual paper. - 36th ibima conference proceeding. 1-13.
istiyakara muslichah & norzalita abd aziz. (2017). the impact of tourism towards residents satisfaction and support for sustainable tourism development. - 29the international business information and management association (ibima). .
ahmad azmi mohd ariffin, kifayat nahiyan rafi, nik mohd hazrul nik hashim, norzalita abd. aziz. (2024). marketing analytics for sustainable healthcare in society 5.0. - . 142 - 154.
norzalita abd aziz, ahmad azmi m. ariffin. (2021). industri pelancongan nadi penggerak sektor perkhidmatan negara. - . 144-145.
monizaihasra mohammad, ahmad azmi m. ariffin, norzalita abd aziz. (2021). pemasaran penerbangan. - . 128-143.
jason m.s. lam, ahmad azmi m.ariffin, norzalita abd aziz. (2021). pemasaran pelancongan pendidikan. - . 108-127.
norzalita abd aziz, ahmad azmi m. ariffin. (2021). pemasaran perhotelan. - . 92-107.
norzalita abd aziz, ahmad azmi m. ariffin. (2021). industri pelancongan nadi penggerak sektor perkhidmatan negara. - . 144-145.
monizaihasra mohammad, ahmad azmi m. ariffin, norzalita abd aziz. (2021). pemasaran penerbangan. - . 128-143.
jason m.s. lam, ahmad azmi m.ariffin, norzalita abd aziz. (2021). pemasaran pelancongan pendidikan. - . 108-127.
norzalita abd aziz, ahmad azmi m. ariffin. (2021). pemasaran perhotelan. - . 92-107.
norzalita abd aziz, ahmad azmi m. ariffin. (2021). pemasaran pelancongan strategik. - . 68-91.
norzalita bt. abd aziz. (2024). consumer sustainable food consumption behaviour and social awareness in emerging market: the impact of consumption value, religiosity and social norms.. - . .
denes jaya negara, norzalita abd aziz, suddin lada. (2023). is self-regulation and situational factors moderate entrepreneurial behavior? lesson from the university. - the 11th gadjah mada international conference on economics and business2023. 1-31.
cesya rizkika parahiyanti, achmad murdiono, yana respati dewi, suryo hadi wira prabowo, norzalita abd aziz. (2023). perancangan mini-lab neuromarketing sebagai upaya meningkatkan khasanah penelitian pemasaran dosen dan kompetensi pemasaran mahasiswa. - halaman pengesahan laporan penelitian dana internal um tahun 2023 judul penelitian : perancangan mini-lab neuromarketing sebagai upaya meningkatkan khasanah penelitian pemasaran dosen dan kompetensi pemasaran mahasiswa kategori/skema : kompetitif. 1-14.
cesya rizkika parahiyanti, achmad murdiono, yana respati dewi, suryo hadi wira prabowo, norzalita aziz. (2022). rancang bangun sistem crm-car (customer relationship management computer aided recognition) berbasis facial recognition melalui pemanfaatan artificial intelligence guna meningkatkan kualitas pelayanan serta daya saing bisnis. - . 1-35.
jefry aulia martha, achmad murdiono, ika zutiasari, suryo hadi wira prabowo, norzalita abd aziz. (2022). gamification media pembelajaran berbasis ubiquitos learning sebagai upaya konversi open-world metaverse pembelajaran project based-learning (pbl) pada matakuliah bisnis dan manajemen. - . 1-34.
| Geran / Grant | Kolaborator / Collaborator | Status |
|---|---|---|
| UNDERSTANDING YOUNG CONSUMERS’ INTENTION TO USE METAVERSE HOTELS: THE MEDIATING ROLE OF MOTIVATIONS IN THE SOR FRAMEWORK | suria resorts management sdn bhd | 54.7% (2025-04-01 sehingga 2026-06-30) |
MARKETING, FINANCE & ACCOUNTING :BUSINESS
Marketing: Services Marketing, Tourism Marketing, eMarketing , Consumer Behaviour & Sustainable Marketing
Pengalaman / Experience : 23 tahun/years(s)
MARKETING, FINANCE & ACCOUNTING :BUSINESS
e-Marketing
Pengalaman / Experience : 21 tahun/years(s)
MARKETING, FINANCE & ACCOUNTING :BUSINESS
Consumer Behaviour
Pengalaman / Experience : 21 tahun/years(s)
MARKETING, FINANCE & ACCOUNTING :BUSINESS
Tourism Marketing
Pengalaman / Experience : 21 tahun/years(s)