prof. madya dr. norzalita bt. abd aziz

pensyarah universiti

ukm-graduate school of business (ukm-gsb)

 eita@ukm.edu.my

No. rasmi:
UKM : 03 8921 5555



   Biografi/ Biography :

  • Norzalita Aziz continues her career at UKM after 6 years of corporate experience in marketing and corporate communication in a multifaceted conglomerate involved in education, finance, hospitality and manufacturing. She was a visiting consultant in Sultan Qaboos University and German University of Technology from September 2014 until June 2015. She now serves as an Associate Professor in Graduate School of Business and was an associate fellow member for Entrepreneurship & SMEs Development Centre (CESMED) as well as The Institute for Sustainable Environment & Development (LESTARI). Prior to that, Dr. Norzalita hold an administrative post as a Director of Corporate Communication and Marketing at the University level. Her teaching and corporate experience has shaped and been shaped by her research interests. Thus, her scholarly interests range widely, from services marketing especially in tourism and hospitality services, electronic marketing, consumer behavior and entrepreneurship. Her research publication have appeared in several journals such as Journal of Business, Economic & Management, Jurnal Pengurusan, Asian Academy of Management Journal, Journal of Tourism History, Asia Pacific Journal of Marketing & Logistics, Asian Journal of Business & Accounting, ASEAN Journal on Hospitality and Tourism.

  • long fei, norzalita abd aziz, safwan marwin.  (2020).  an examination of decision making styles on outbound travel intention among chinese gen y tourists.  - 24th malaysia consumer and family economics association national seminar (macfea) 2020.  1. 

     

    safwan marwin abdul murad, norzalita abd aziz.  (2020).  unified theory of acceptance and use of technology and the moderation role of uncertainty avoidance toward oti website purchase intention a conceptual model.  - 24th macfea proceedings.  1. 

     

    norzalita abd aziz, long fei, safwan marwin abdul murad.  (2020).  examining travel constraints and perceived risk on intention to travel during covid 19 pandemic: the case of malaysian consumers.  - 24th malaysian consumer and family economics association (macfea).  1. 

     

    norzalita abd aziz, istiyakara muslichah , abdul hafaz ngah.  (2020).  understanding factors influencing community life satisfaction towards sustainable heritage tourism destination: the case of yogyakarta, indonesia.  - journal of sustainability science and management.  37-51. 

     

    norzalita abd aziz , long fei.  (2020).  examining the moderating effect of past travel satisfaction on revisit intention: a case of chinese tourists visiting malaysia.  - 36th ibima conference proceeding.  1-14. 

     

    nor asiah omar, syed shah alam, norzalita abdul aziz, muhamad azrin nazri.  (2011).  retail loyalty programs in malaysia:the relationship of equity, value, satisfaction, trust, and loyalty among cardholders.  - journal of business economics and management.  12(2):332-352. 

     

    norzalita abd aziz, hafaz ngah.  (2019).  the effect of self expressive value and perceived value on malaysian cosmetic brand loyalty: the mediating role of brand identification & word of mouth.  - asia-pacific management accounting journal.  151-177. 

     

    abdul hafaz nagah, ramayah thurasamy, norzalita abd aziz, mohd helmi ali, mohd imran khan.  (2019).  modelling the adoption of halal warehousing services among halal pharmaceutical & cosmetic manufacturers.  - journal of sustanibility science and management.  1-14. 

     

    norzalita a. aziz, nor asiah omar.  (2013).  exploring the effect of internet marketing orientation, learning orientation and market orientation on innovativeness and performance: sme (exporters) perspectives.  - journal of business economics and management.  14(1):S257-278. 

     

    norzalita abd aziz , long fei.  (2020).  examining the moderating effect of past travel satisfaction on revisit intention: a case of chinese tourists visiting malaysia.  - 36th ibima conference proceeding.  1-14. 

     

    norzalita abd aziz, long fei, muhammad luqman khalil.  (2020).  big data analytics capability and firm performance in the tourism and hospitality industry: a conceptual paper.  - 36th ibima conference proceeding.  1-13. 

     

    istiyakara muslichah & norzalita abd aziz.  (2017).  the impact of tourism towards residents satisfaction and support for sustainable tourism development.  - 29the international business information and management association (ibima). 

     

    norzalita abd aziz , long fei.  (2020).  examining the moderating effect of past travel satisfaction on revisit intention: a case of chinese tourists visiting malaysia.  - 36th ibima conference proceeding.  1-14. 

     

    norzalita abd aziz, long fei, muhammad luqman khalil.  (2020).  big data analytics capability and firm performance in the tourism and hospitality industry: a conceptual paper.  - 36th ibima conference proceeding.  1-13. 

     

    istiyakara muslichah & norzalita abd aziz.  (2017).  the impact of tourism towards residents satisfaction and support for sustainable tourism development.  - 29the international business information and management association (ibima). 

     

    norzalita abd aziz, ahmad azmi ariffin.  (2019).  pemasaran pelancongan dan hospitaliti di malaysia: teoretikal dan amalan.  - 144. 

     

    norzalita abd aziz.  (2010).  travel websites adoption: travellers? perspective.  - 263. 

     

    aliah hanim m. salleh, ahmad azmi mohd.ariffin, norzalita abd. aziz & astuti agustina asbudin.  (2009).  services management and marketing: studies in malaysia.  - 121-140 (Bab 6). 

     

    ahmad azmi mohd. ariffin, norzalita abd. aziz.  (2009).  services management and marketing: studies in malaysia.  - Bab 5 - mukasurat 87-98. 

     

    norzalita abd aziz & ahmad azmi ariffin.  (2012).  teori penyelidikan dan praktis dalam pengurusan perniagaan.  - Bab 16 : 334-349. 

     

    norzalita abd aziz, ahmad azmi ariffin, aminah abdullah & lei mei nart.  (2012).  teori penyelidikan dan praktis dalam pengurusan perniagaan.  - Bab 14 : 289-311. 

     

    norjaya mohd yasin, norzalita abd aziz & jubaidah mashod.  (2012).  teori penyelidikan dan praktis dalam pengurusan perniagaan.  - Bab 15 : 312-333. 

     

    norzalita abd aziz, norjaya mohd yasin dan norulhuda tajuddin.  (2009).  services management and marketing: studies in malaysia.  - 325-360 (Bab 15). 

     

    ahmad azmi mohd. ariffin, norzalita abd. aziz.  (2009).  services management and marketing: studies in malaysia.  - Bab 5 - mukasurat 87-98. 

     

    norzalita abd aziz, ahmad azmi ariffin.  (2019).  pemasaran pelancongan dan hospitaliti di malaysia: teoretikal dan amalan.  - 144. 

     

    norzalita abd aziz.  (2010).  travel websites adoption: travellers? perspective.  - 263. 

     

    norzalita abd aziz, long fei, safwan marwin abdul murad.  (2020).  examining travel constraints and perceived risk on intention to travel during covid 19 pandemic: the case of malaysian consumers.  - 24th malaysian consumer and family economics association (macfea).  1. 

     

    long fei, norzalita abd aziz, safwan marwin.  (2020).  an examination of decision making styles on outbound travel intention among chinese gen y tourists.  - 24th malaysia consumer and family economics association national seminar (macfea) 2020.  1. 

     

    safwan marwin abdul murad, norzalita abd aziz.  (2020).  unified theory of acceptance and use of technology and the moderation role of uncertainty avoidance toward oti website purchase intention a conceptual model.  - 24th macfea proceedings.  1. 

     

    alalyani, abdul rahman saleh m, a.y.m. atiquil islam, reem abdul rahman & norzalita abd aziz.  (2017).  shopping environment: a preliminary investigation of gulf tourist emotion, shopping intention and word of mouth.  - 2017 conference on business and information management (icbim 2017) - iedrc beijing conferences. 

     

    alaliani, reem abdulrahman m., a.y.m. atiquil islam, abdulrahman saleh m. & norzalita abd aziz.  (2017).  modelling of revisit intention: an empirical study on tourists electronic word of mouth, destination image and perceived risk.  - 2017 conference on business & information management (icbim 2017) - iedrc beijing conferences.