pensyarah universiti
ukm-graduate school of business (ukm-gsb)
eita@ukm.edu.my
Biografi/ Biography :
Norzalita Aziz continues her career at UKM after six years of corporate experience in marketing and corporate communication in a multifaceted conglomerate. Now, she serves as a Professor of Marketing and RHB-UKM Endowment chair manager at the UKM Graduate School of Business. She was appointed as a visiting professor in the Marketing Department at Sultan Qaboos University and a visiting consultant in the Department of Sustainable Tourism & Regional Development at the German University of Technology in 2014 and 2015, respectively. Before that, Dr Norzalita holds several administrative posts as a Director of Corporate Communication and Marketing at the university level and as well as an associate fellow member for the Entrepreneurship & SMEs Development Centre (CESMED) and The Institute for Sustainable Environment & Development (LESTARI). She also served as a Head of MBA Programs and Head of Industry & Community Partnerships Affairs at UKM GSB. Thus, she has worked closely with institutions such as Newcastle University, Insead Business School, and the Sri Lankan and Nigerian governments. Her teaching and corporate experience have shaped and been shaped by her research interests. Thus, her scholarly interests range widely from Services Marketing, especially in tourism and hospitality services, sustainable marketing, e-marketing/digital marketing, consumer behaviour and entrepreneurship. She enhanced her research by collaborating with several universities, such as Universitas Malang, Universitas Palangkaraya, Guandong University of Finance & Economics, Guandong Ocean University, Taif University, Ibaraki University, UUM, UTM, Taylor`s University, UMT. Her research publication has appeared in several indexed journals, and she has received the Emerald Literati Awards.
ida rosnita binti ismail;rosmah binti mat isa;norzalita binti abd aziz;roshayati binti abdul hamid. (2025). cyber incivility and social culture in digital workplace: a case of malaysian service sectors. - . .
jason m.s. lam, zafir khan mohamed makhbul, norzalita abd aziz, mohd amirul hafidz ahmat. (2024). incorporating multidimensional images into cultural heritage destination: does it help to explain and analyse better?. - journal of cultural heritage management and sustainable development. 563-580.
jin yang, abdullah al mamun, mohammad nurul hassan reza, marvello yang, norzalita abd aziz. (2024). predicting the significance of consumer environmental values, beliefs, and norms for sustainable fashion behaviors: the case of second-hand clothing. - asia pacific management review. 179-194.
fei long, norzalita abd aziz, kei wei chia, huan zhang. (2024). clear your plate! the impact of cultural values and social influences on intention to reduce food waste among malaysian consumers. - cogent business & management. 1-15.
ida rosnita ismail, norzalita abd aziz. (2024). information-seeking behavior, intercultural competence and self-perceived employability among malaysian tertiary students. - proceeding of the 6th international conference on economics, entrepreneurship & management (iceem 2024). 150-166.
xinyue lyu, abdullah al mamun, qing yang, norzalita abd aziz. (2024). social entrepreneurial intention among university students in china. - scientific reports. 1-20.
norzalita abd aziz, abdullah al mamun, mohammad nurul hassan reza and farzana naznen. (2024). the impact of big data analytics on innovation capability and sustainability performance of hotels: evidence from an emerging economy. - journal of enterprise information management. 1044-1068.
abdullah al mamun, qing yang, farzana naznen, norzalita abd aziz, muhammad mehedi masud. (2023). modelling the mass adoption potential of food waste composting among rural chinese farmers. - heliyon. 1-17.
norzalita abd aziz, fei long, miraj ahmed bhuiyan, muhammad khalilur rahman. (2022). travel decision making during and after the covid-2019 pandemic - revisiting travel constraints, gender role, and behavioral intentions. - frontiers in psychology. 1-13.
fei long, miraj ahmed bhuiyan, norzalita abd aziz, muhammad khalilur rahman. (2022). predicting young chinese consumers intentions to purchase western brands: structural model analysis. - plos one. 1-17.
norzalita abd aziz, fei long. (2022). to travel, or not to travel? the impacts of travel constraints and perceived travel risk on travel intention among malaysian tourists amid the covid-19.. - journal of consumer behaviour. 352-362.
abdul hafaz ngah, abdul halim m, rahimi, serge gabarre, nor ida fatihah che saifulizam, norzalita abd aziz, heesup han. (2021). voluntourism sustainability: a case of malaysian east coast island destinations. - asia pacific journal of tourism research. 1364-1385.
norzalita abd aziz, hafaz ngah. (2019). the effect of self expressive value and perceived value on malaysian cosmetic brand loyalty: the mediating role of brand identification & word of mouth. - asia-pacific management accounting journal. 151-177.
abdul hafaz nagah, ramayah thurasamy, norzalita abd aziz, mohd helmi ali, mohd imran khan. (2019). modelling the adoption of halal warehousing services among halal pharmaceutical & cosmetic manufacturers. - journal of sustanibility science and management. 1-14.
norzalita a. aziz, nor asiah omar. (2013). exploring the effect of internet marketing orientation, learning orientation and market orientation on innovativeness and performance: sme (exporters) perspectives. - journal of business economics and management. 14(1):S257-278.
xinyue lyu, abdullah al mamun, qing yang, norzalita abd aziz. (2024). social entrepreneurial intention among university students in china. - scientific reports. 1-20.
fei long, norzalita abd aziz, kei wei chia, huan zhang. (2024). clear your plate! the impact of cultural values and social influences on intention to reduce food waste among malaysian consumers. - cogent business & management. 1-15.
jason m.s. lam, zafir khan mohamed makhbul, norzalita abd aziz, mohd amirul hafidz ahmat. (2024). incorporating multidimensional images into cultural heritage destination: does it help to explain and analyse better?. - journal of cultural heritage management and sustainable development. 563-580.
norzalita abd aziz, abdullah al mamun, mohammad nurul hassan reza and farzana naznen. (2024). the impact of big data analytics on innovation capability and sustainability performance of hotels: evidence from an emerging economy. - journal of enterprise information management. 1044-1068.
jin yang, abdullah al mamun, mohammad nurul hassan reza, marvello yang, norzalita abd aziz. (2024). predicting the significance of consumer environmental values, beliefs, and norms for sustainable fashion behaviors: the case of second-hand clothing. - asia pacific management review. 179-194.
norzalita abd aziz , long fei. (2020). examining the moderating effect of past travel satisfaction on revisit intention: a case of chinese tourists visiting malaysia. - 36th ibima conference proceeding. 1-14.
norzalita abd aziz, long fei, muhammad luqman khalil. (2020). big data analytics capability and firm performance in the tourism and hospitality industry: a conceptual paper. - 36th ibima conference proceeding. 1-13.
istiyakara muslichah & norzalita abd aziz. (2017). the impact of tourism towards residents satisfaction and support for sustainable tourism development. - 29the international business information and management association (ibima). .
izwan harith md. ithnan, ahmad azmi m. ariffin, norzalita a. aziz. (2024). promoting halal hotels in malaysia. - . 104.
norzalita abd aziz, wan mohd hirwani wan hussain. (2022). data analytics and decision making. - . 137.
wan mohd hirwani wan hussain, norzalita abdul aziz. (2021). leadership in a wave of change. - . 13.
norzalita abd aziz, ahmad azmi ariffin. (2019). pemasaran pelancongan dan hospitaliti di malaysia: teoretikal dan amalan. - . 144.
norzalita abd aziz. (2010). travel websites adoption: travellers? perspective. - . 263.
norzalita abd aziz, ahmad azmi m. ariffin. (2021). pemasaran pelancongan dan hospitaliti di malaysia: teoretikal & amalan. - . 19.
norzalita abd aziz, ahmad azmi m. ariffin. (2021). pemasaran pelancongan dan hospitaliti di malaysia: teoretikel & amalan. - . 30.
norzalita abd aziz, ahmad azmi m. ariffin. (2021). pemasaran pelancongan dan hospitaliti di malaysia: teoretikal & amalan. - . 23.
norzalita abd aziz, ahmad azmi m. ariffin. (2021). pemasaran pelancongan dan hospitaliti di malaysia: teoretikal & amalan. - . 15.
jason m.s. lam, ahmad azmi m.ariffin, norzalita abd aziz. (2021). pemasaran pelancongan dan hospitaliti di malaysia: teoretikal & amalan. - . 19.
izwan harith md. ithnan, ahmad azmi m. ariffin, norzalita a. aziz. (2024). promoting halal hotels in malaysia. - . 104.
norzalita abd aziz, wan mohd hirwani wan hussain. (2022). data analytics and decision making. - . 137.
norzalita abd aziz, ahmad azmi m.ariffin. (2021). pemasaran pelancongan dan hospitaliti di malaysia: teoretikal & amalan. - . 167.
norzalita abd aziz, ahmad azmi ariffin. (2019). pemasaran pelancongan dan hospitaliti di malaysia: teoretikal dan amalan. - . 144.
norzalita abd aziz. (2010). travel websites adoption: travellers' perspective. - . 297.
ida rosnita binti ismail;rosmah binti mat isa;norzalita binti abd aziz;roshayati binti abdul hamid. (2025). cyber incivility and social culture in digital workplace: a case of malaysian service sectors. - . .
norzalita bt. abd aziz. (2024). consumer sustainable food consumption behaviour and social awareness in emerging market: the impact of consumption value, religiosity and social norms.. - . .
nur laili binti ab ghani;norzalita binti abd aziz;shahida binti shahimi. (2024). analysis on the current practices of shariah governance disclosure in malaysian islamic banks.. - . .
cesya rizkika parahiyanti, achmad murdiono, yana respati dewi, suryo hadi wira prabowo, norzalita abd aziz. (2023). perancangan mini-lab neuromarketing sebagai upaya meningkatkan khasanah penelitian pemasaran dosen dan kompetensi pemasaran mahasiswa. - halaman pengesahan laporan penelitian dana internal um tahun 2023 judul penelitian : perancangan mini-lab neuromarketing sebagai upaya meningkatkan khasanah penelitian pemasaran dosen dan kompetensi pemasaran mahasiswa kategori/skema : kompetitif. 1-14.
denes jaya negara, norzalita abd aziz, suddin lada. (2023). is self-regulation and situational factors moderate entrepreneurial behavior? lesson from the university. - the 11th gadjah mada international conference on economics and business2023. 1-31.
| Geran / Grant | Kolaborator / Collaborator | Status |
|---|---|---|
| UNDERSTANDING YOUNG CONSUMERS’ INTENTION TO USE METAVERSE HOTELS: THE MEDIATING ROLE OF MOTIVATIONS IN THE SOR FRAMEWORK | suria resorts management sdn bhd | 8.4% (2025-04-01 sehingga 2026-06-30) |