prof. madya dr. norzalita bt. abd aziz

pensyarah universiti

ukm-graduate school of business (ukm-gsb)

No. rasmi:
UKM : 03 8921 5555



   Biografi/ Biography :

  • Norzalita Aziz continues her career at UKM after 6 years of corporate experience in marketing and corporate communication in a multifaceted conglomerate involved in education, finance, hospitality and manufacturing. She was a visiting consultant in Sultan Qaboos University and German University of Technology from September 2014 until June 2015. She now serves as an Associate Professor in Graduate School of Business and was an associate fellow member for Entrepreneurship & SMEs Development Centre (CESMED) as well as The Institute for Sustainable Environment & Development (LESTARI). Prior to that, Dr. Norzalita hold an administrative post as a Director of Corporate Communication and Marketing at the University level. Her teaching and corporate experience has shaped and been shaped by her research interests. Thus, her scholarly interests range widely, from services marketing especially in tourism and hospitality services, electronic marketing, consumer behavior and entrepreneurship. Her research publication have appeared in several journals such as Journal of Business, Economic & Management, Jurnal Pengurusan, Asian Academy of Management Journal, Journal of Tourism History, Asia Pacific Journal of Marketing & Logistics, Asian Journal of Business & Accounting, ASEAN Journal on Hospitality and Tourism.

  • fei long, norzalita abd aziz.  (2022).  travel abroad for face gaining or face saving? a comparison between chinese gen y male and female tourists in a context of chinese culture.  - journal of international consumer marketing.  39-50. 

     

    ahmad azmi mohd ariffin, norzalita a. aziz, bama v.v.menon, norhayati m.zain.  (2022).  the dimensionality of inpatient services in the private hospital setting.  - 5th international conference on innovative studies of contemporary sciences.  81. 

     

    wan mohd hirwani wan hussain, norzalita abdul aziz.  (2022).  mobile marketing in business sustainability a bibliometric analysis.  - tem journal.  111-119. 

     

    fei long, norzalita abd aziz.  (2022).  the role of face gaining on millennials outbound travel intention in mainland china.  - tourism, culture & communication.  45-58. 

     

    fei long, miraj ahmed bhuiyan, norzalita abd aziz, muhammad khalilur rahman.  (2022).  predicting young chinese consumers intentions to purchase western brands: structural model analysis.  - plos one.  1-17. 

     

    fei long, miraj ahmed bhuiyan, norzalita abd aziz, muhammad khalilur rahman.  (2022).  predicting young chinese consumers intentions to purchase western brands: structural model analysis.  - plos one.  1-17. 

     

    ling ling tan, norzalita abd aziz, abd hafaz ngah.  (2021).  examining green hotel patronage intention from the perspective of behavioural learning theory.  - international journal of business & society.  901-921. 

     

    nor asiah omar, syed shah alam, norzalita abdul aziz, muhamad azrin nazri.  (2011).  retail loyalty programs in malaysia:the relationship of equity, value, satisfaction, trust, and loyalty among cardholders.  - journal of business economics and management.  12(2):332-352. 

     

    norzalita abd aziz, fei long.  (2022).  to travel, or not to travel? the impacts of travel constraints and perceived travel risk on travel intention among malaysian tourists amid the covid-19..  - journal of consumer behaviour.  352-362. 

     

    abdul hafaz ngah, abdul halim m, rahimi, serge gabarre, nor ida fatihah che saifulizam, norzalita abd aziz, heesup han.  (2021).  voluntourism sustainability: a case of malaysian east coast island destinations.  - asia pacific journal of tourism research.  1364-1385. 

     

    norzalita abd aziz, hafaz ngah.  (2019).  the effect of self expressive value and perceived value on malaysian cosmetic brand loyalty: the mediating role of brand identification & word of mouth.  - asia-pacific management accounting journal.  151-177. 

     

    abdul hafaz nagah, ramayah thurasamy, norzalita abd aziz, mohd helmi ali, mohd imran khan.  (2019).  modelling the adoption of halal warehousing services among halal pharmaceutical & cosmetic manufacturers.  - journal of sustanibility science and management.  1-14. 

     

    norzalita a. aziz, nor asiah omar.  (2013).  exploring the effect of internet marketing orientation, learning orientation and market orientation on innovativeness and performance: sme (exporters) perspectives.  - journal of business economics and management.  14(1):S257-278. 

     

    fei long, norzalita abd aziz.  (2022).  travel abroad for face gaining or face saving? a comparison between chinese gen y male and female tourists in a context of chinese culture.  - journal of international consumer marketing.  39-50. 

     

    fei long, norzalita abd aziz.  (2022).  the role of face gaining on millennials outbound travel intention in mainland china.  - tourism, culture & communication.  45-58. 

     

    wan mohd hirwani wan hussain, norzalita abdul aziz.  (2022).  mobile marketing in business sustainability a bibliometric analysis.  - tem journal.  111-119. 

     

    norzalita abd aziz, fei long.  (2022).  to travel, or not to travel? the impacts of travel constraints and perceived travel risk on travel intention among malaysian tourists amid the covid-19..  - journal of consumer behaviour.  352-362. 

     

    fei long, miraj ahmed bhuiyan, norzalita abd aziz, muhammad khalilur rahman.  (2022).  predicting young chinese consumers intentions to purchase western brands: structural model analysis.  - plos one.  1-17. 

     

    norzalita abd aziz , long fei.  (2020).  examining the moderating effect of past travel satisfaction on revisit intention: a case of chinese tourists visiting malaysia.  - 36th ibima conference proceeding.  1-14. 

     

    norzalita abd aziz, long fei, muhammad luqman khalil.  (2020).  big data analytics capability and firm performance in the tourism and hospitality industry: a conceptual paper.  - 36th ibima conference proceeding.  1-13. 

     

    istiyakara muslichah & norzalita abd aziz.  (2017).  the impact of tourism towards residents satisfaction and support for sustainable tourism development.  - 29the international business information and management association (ibima). 

     

    wan mohd hirwani wan hussain, norzalita abdul aziz.  (2021).  leadership in a wave of change.  - 13. 

     

    norzalita abd aziz, ahmad azmi ariffin.  (2019).  pemasaran pelancongan dan hospitaliti di malaysia: teoretikal dan amalan.  - 144. 

     

    norzalita abd aziz.  (2010).  travel websites adoption: travellers? perspective.  - 263. 

     

    ahmad azmi mohd. ariffin, norzalita abd. aziz.  (2009).  services management and marketing: studies in malaysia.  - Bab 5 - mukasurat 87-98. 

     

    aliah hanim m. salleh, ahmad azmi mohd.ariffin, norzalita abd. aziz & astuti agustina asbudin.  (2009).  services management and marketing: studies in malaysia.  - 121-140 (Bab 6). 

     

    norzalita abd aziz, ahmad azmi m. ariffin.  (2021).  pemasaran pelancongan dan hospitaliti di malaysia: teoretikal & amalan.  - 19. 

     

    norzalita abd aziz, ahmad azmi m. ariffin.  (2021).  pemasaran pelancongan dan hospitaliti di malaysia: teoretikel & amalan.  - 30. 

     

    norzalita abd aziz, ahmad azmi m. ariffin.  (2021).  pemasaran pelancongan dan hospitaliti di malaysia: teoretikal & amalan.  - 23. 

     

    norzalita abd aziz, ahmad azmi m. ariffin.  (2021).  pemasaran pelancongan dan hospitaliti di malaysia: teoretikal & amalan.  - 15. 

     

    jason m.s. lam, ahmad azmi m.ariffin, norzalita abd aziz.  (2021).  pemasaran pelancongan dan hospitaliti di malaysia: teoretikal & amalan.  - 19. 

     

    norzalita abd aziz, ahmad azmi m.ariffin.  (2021).  pemasaran pelancongan dan hospitaliti di malaysia: teoretikal & amalan.  - 167. 

     

    norzalita abd aziz, ahmad azmi ariffin.  (2019).  pemasaran pelancongan dan hospitaliti di malaysia: teoretikal dan amalan.  - 144. 

     

    norzalita abd aziz.  (2010).  travel websites adoption: travellers? perspective.  - 263. 

     

    norzalita abd aziz.  (2010).  travel websites adoption: travellers' perspective.  - 297. 

     

    norzalita abd aziz, long fei, safwan marwin abdul murad.  (2020).  examining travel constraints and perceived risk on intention to travel during covid 19 pandemic: the case of malaysian consumers.  - 24th malaysian consumer and family economics association (macfea).  1. 

     

    long fei, norzalita abd aziz, safwan marwin.  (2020).  an examination of decision making styles on outbound travel intention among chinese gen y tourists.  - 24th malaysia consumer and family economics association national seminar (macfea) 2020.  1. 

     

    safwan marwin abdul murad, norzalita abd aziz.  (2020).  unified theory of acceptance and use of technology and the moderation role of uncertainty avoidance toward oti website purchase intention a conceptual model.  - 24th macfea proceedings.  1. 

     

    tan ling ling, norzalita abd aziz, abdul hafaz ngah.  (2019).  the mediating role of global motives in green hotel patronage intention.  - aamc 2019 progressing beyond and better: leading businesses for a sustainable future . the 13th asian academy of management conference 2019.  1-18. 

     

    tan ling ling, norzalita abd aziz, abdul hafaz ngah.  (2019).  the mediating effect of reasons on the relationship between altruism and green hotel patronage intention.  - the 10th national seminar on digitalization. sustainaibility and globalization.  1-4.